Vivek Sharma Mungle

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Vivek Sharma Mungle

  1. 1. MUNGLE Fun empowers strength Mungle empowers breath
  2. 2. Jingle <ul><li>Comic book ho toh, Mungle ho!!! </li></ul>Comic book ho toh, Mungle ho!!!
  3. 3. The Four Ps of Marketing PRODUCT PRICE PLACE PROMOTION The Marketing Mix <ul><li>Is there a need </li></ul><ul><li>What does the </li></ul><ul><li>product </li></ul><ul><li>look like </li></ul><ul><li>What are the key </li></ul><ul><li>benefits </li></ul><ul><li>Manage COGs as </li></ul><ul><li>well as buyer’s </li></ul><ul><li>perception of value </li></ul><ul><li>Competitive yet </li></ul><ul><li>attractive </li></ul><ul><li>Channels of </li></ul><ul><li>distribution </li></ul><ul><li>Ability to impact </li></ul><ul><li>sales process </li></ul><ul><li>Promotions, Sweeps, </li></ul><ul><li>Coupons, Sampling </li></ul><ul><li>PR-communications </li></ul>
  4. 4. <ul><li>Product </li></ul><ul><li>Comic/activity/tool book for kids between 4-8yrs </li></ul><ul><li>Mungle package consists of animated content in CD, story book and activity books like coloring book, puzzle etc </li></ul><ul><li>Provides kids with fun and frolic </li></ul><ul><li>A tool for kids to show their imagination </li></ul><ul><li>Mungle specifically targets kids so the layout should include more of pictures rather than text </li></ul>
  5. 5. Mungle will enhance kids imagination and would further lead to an inevitable playing experience
  6. 6. <ul><li>Price </li></ul><ul><li>Rs.300 globally </li></ul><ul><li>Rs.280 for category A & A+ in India </li></ul><ul><li>Rs.200 for category B & B+ </li></ul><ul><li>Rs.100 for people in C category or below </li></ul>
  7. 7. Mungle-a way to succeed in life
  8. 8. <ul><li>Place </li></ul><ul><li>Metropolitan cities </li></ul><ul><li>Tier I, Tier II and Tier III cities </li></ul>
  9. 9. Mungle will make your kid grow in every aspect
  10. 10. <ul><li>Promotion </li></ul><ul><li>Available with all stationery shops in your vicinity </li></ul><ul><li>Pamphlets </li></ul><ul><li>Print ads in newspaper like Times of India etc </li></ul><ul><li>TV commercials flashing on the cartoon network channel, Toon channel, nickelodeon channel as well as other channels in order to encourage kids to let their parents force to buy the product </li></ul>
  11. 11. Puzzle <ul><li>Mungle will entertain your kid like anything </li></ul>
  12. 12. Animated Animal Puzzle <ul><li>Mungle will let your kid play with nature </li></ul>
  13. 13. Coloring Book
  14. 14. Animated content in CD <ul><li>Mungle will let your kid imagine the ancient species in the real world </li></ul>
  15. 15. 360 Degree Communication <ul><li>Above the Line (ATL) </li></ul><ul><li>Newspaper ( both in metros and non-metros) </li></ul><ul><li>Print Media </li></ul><ul><li>Magazines </li></ul><ul><li>Search engines for reaching nationally as well as globally </li></ul><ul><li>TV </li></ul>
  16. 16. Mungle will let your kid imagine the unimaginery
  17. 17. <ul><li>Below the Line (BTL) </li></ul><ul><li>Events such as painting competition for kids between the age of 4-8yrs in schools and giving them complementary Mungle packages </li></ul><ul><li>Shelf space through well known shops such as Archies Gallery to display the Mungle packages </li></ul><ul><li>Distributing pamphlets directly to residential places </li></ul><ul><li>Danglers in shopping malls and stationery shops </li></ul>
  18. 18. Mungle will keep your kid busy
  19. 19. <ul><li>PRINT AD </li></ul>
  20. 20. SPLURGE RECKLESSLY AND SEE THE DIFFERENCE Address: PHONETHICS, XYZ LANE, Mumbai Contact: 022-66198766 <ul><li>“ LET YOUR KIDS FEEL THE PLEASURE” </li></ul><ul><li>Introducing Mungle tool/activity book …. </li></ul><ul><li>which will enhance the imagination of your kids and help them to express their whole hearted efforts while enjoying the pleasure </li></ul><ul><li>MUNGLE </li></ul><ul><li>SOURCE FOR PLEASURE </li></ul>
  21. 21. Story book
  22. 22. Competitive frame for Brand Positioning <ul><li>Points of Parity : </li></ul><ul><li>Promotional campaigns such as TV commercials airing on kids channels </li></ul><ul><li>Mungle packages which comes with comic book, story book, animated content in CD, puzzle book etc just as Disney does </li></ul>
  23. 23. Mungle will make your kid enjoy the videos of their cartoon characters
  24. 24. <ul><li>Points of Difference: </li></ul><ul><li>Creativity in terms of imagination, technological advancement </li></ul><ul><li>Extreme fun material for kids to imagine and increase their learning </li></ul><ul><li>To make the kids entertain we are using the Animated Animal character </li></ul><ul><li>Our main aim is to make the kids HAPPY while they are playing or reading Mungle comic/activity books </li></ul><ul><li>We have priced our Mungle package reasonably as compared to other players in the market in order to cater to large masses </li></ul>
  25. 25. Mungle will let the kids feel they are strong
  26. 26. Distribution <ul><li>Distributing the comic book through all the stationery shops </li></ul><ul><li>Distributing the comic books directly to the consumer by using door-to-door marketing </li></ul><ul><li>Direct selling to the customer on the basis of online payment </li></ul><ul><li>Danglers on the various stationery and book depots </li></ul><ul><li>Distribution through the shopping malls </li></ul><ul><li>Distributing pamphlets through all the showrooms indulging in kids apparels </li></ul>
  27. 27. Conclusion <ul><li>Mungle is a comic or activity book which will enhance kids knowledge and imagination </li></ul><ul><li>Mungle is a source of pleasure for kids and entertains them as and when they need </li></ul><ul><li>Mungle possesses high quality material for kids to enjoy </li></ul><ul><li>Mungle being priced reasonably would be able to target large number of customers </li></ul><ul><li>Mungle would be a source of inspiration for kids while exploring their knowledge </li></ul><ul><li>So in order to keep your kids busy with full of pleasure, go and buy “Mungle” </li></ul>
  28. 28. <ul><li>Vivek Sharma </li></ul><ul><li>INDIAN BUSINESS ACADEMY </li></ul><ul><li>FPG/0709/183 </li></ul>Thank You!!!

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