Sumit Makhija Mungle


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Sumit Makhija Mungle

  1. 1. What would happen if Mobile reaches to Jungle !!!!
  2. 2. Mobile + Jungle ‘ MUNGLE Jungle’
  3. 3. So lets visit it with some friends Your guide to this journey ‘ Sumit Makhija’
  4. 4. Marketing
  5. 5. 4P’s Product <ul><li>Comic books, Visual content, Fun games, Puzzles, Coloring books, Colors. </li></ul><ul><li>Animated characters (Billoo, Prinsss, Dollar, Rani) </li></ul>
  6. 6. Price <ul><li>Higher price band to distinguish itself from other regional competitors. </li></ul>
  7. 7. Place <ul><li>All metros, Tier I, Tier II cities. </li></ul><ul><li>Will be available at Stationery shops, Counters at malls/amusement parks Children’s branded products showrooms such as ‘Jinny and Jhonny’, Toy shops, Counters at big departmental stores such as Big Bazaars. </li></ul>
  8. 8. Promotions <ul><li>ATL & BTL promotion. </li></ul><ul><li>Emphasizing more on BTL activities </li></ul><ul><li>Through Viral Marketing and Buzz Marketing on net by using funny video clips, flash games, e-books, comic characters wallpapers and screensavers, use of social network sites such as Orkut, Facebook, Hi5. </li></ul><ul><li>Organizing various promotional activities in school such as organizing story writing competitions, drawing competitions, fancy dress competitions of ‘Mungle’ comic characters. </li></ul>
  9. 9. Contd…. <ul><li>Promotional through mobile games. </li></ul><ul><li>Through launching printed t-shirts of comic characters, printed pens- pencils, lunch boxes, school bags, note book. </li></ul><ul><li>Tie up with different type of fmcg products such as Bournvita and Kellogs to distribute small comics or characters toy so that children become familier to the product. </li></ul><ul><li>Sponsoring cartoon shows, children shows at children’s channel, advertisement of Mungle comics coming between the cartoon shows. </li></ul><ul><li>Dummy comic characters in Amusement parks. </li></ul>
  10. 10. Contd…. <ul><li>Tie ups with food chains, restaurants to do bundling of Mungle package of comics, activity books along with food products. </li></ul>
  11. 11. Brand Positioning <ul><li>Targeting children age group of 7-13 years. </li></ul><ul><li>Basically targeting very young age group so positioned itself as friend of children and feel attached with it. </li></ul><ul><li>Learning with FUN. </li></ul><ul><li>Every time a new social message or learning for children. </li></ul><ul><li>Bright and vibrant colors on glossy paper so that children get attracted. </li></ul>
  12. 12. Contd…. <ul><li>Brand Identity: Setting up unique logo, style of animated characters and to make them popular among children so that Mungle comics can create its own identity among target audience. </li></ul>
  13. 13. Contd…. <ul><li>Brand Association: Associate mungle comics as a friend for children, Association should be such strong so that children wait for new issue every time. This can be happen as to make comic characters intelligent, funny so that children can take inspiration from them. </li></ul>
  14. 14. Contd…. <ul><li>Brand Awareness: Time to time awareness through promotional activities, viral and buzz marketing. </li></ul>
  15. 15. Distribution Channel <ul><li>Zero level: From company’s website to direct customers. </li></ul><ul><li>One level: From company to middle link to customer. (Big Bazaars Counters). </li></ul><ul><li>Two level: Company to middle link to retailer to customer. ( From sales depot to retailers such as stationery shops/ news paper vendors to customer). </li></ul>
  16. 16. Thanks for your visit at ‘Mungle’