“ Mungle ” A large endless adventure waiting for U… Submitted by:- Natalia Baptist Indian Business Academy, GN
“ Mungle” – a comic book as well as tool/activity book with comic characters.
A demo plan for on-ground marketing and its launch.
YOOhoooo!!….welcome into the journey of MUNGLE
Target Market & Consumer Segmentation
age group: 7 – 13 years
You will get everything u want in my land “Mungle” …loads of FUN for children..
Brand/Product # “MUNGLE” Comic Book (Length: Approximately 30 pages ) # A s well as tool/activity book # Mungle package as a product mix of :– * Animated content in CD, * Story book, * and activity books like coloring book, puzzle (jigsaw) etc. The product is supposed to also be in the regional languages like, Tamil, Malayalam etc.
Price Higher price band
As it its in the initiating stage it should target tier1 & tier 2 cities of India in the beginning. Following are few places where the promotional & distributional activities can take place:-> Amusements parks, water parks, children parks, Schools, Stationary stores, Bookstores, Malls, Restaurants like Mc Donald's, Gift stores (Archies, Hallmark esp. in the coming Christmas & New Year season), Franchises.
To establish its brand & for the promotion of the comics we need to make the characters known among the target market. Few of the points are given below:-
PRINT # Newspapers regional, local papers TOI, HT # Magazines Grihshobha (it is also published in other languages)
# Notebooks & registers The picture of the “Billoo”, donkey at the back cover. A sequence at the back of he cover or at the last page
Its soo much fun to be with kids !!!
Electronic # Internet 1) website creation for “Mungle ” what could be made available on the website: *Free games in the beginning, * Giving the excerpts of the comic series ending with a curiosity to read next series. * music & movies. *Guide (lioness can be used) to give tips to the children on good behavior or some other kids stuff. 2) Advertisements through various comics, games, play-stations, book stores or cartoon websites www.toonzone.com, www.bookspot.com/bookstores, etc. social networking site( Orkut, Facebook etc) # TV series on cartoon channels Disney Channel Cartoon Network Nickelodeon Hungama TV Jetix
Strategy for effective Launch plan for “Mungle”
To create awareness in the market and to make its positive image in the minds of the consumers, following strategies need to be applied at the time of launch of “Mungle”.
BRAND POSITIONG STRATEGIES
Organizing art competitions or other events in the schools and various other children social places (clubs).
Giving gift vouchers and certificates to the winners.
Participating in book fairs in schools where the activity books, puzzle books, drawing books, CD (as games, stories) could be made available.
Organizing events like Birthday parties on booking creating the jungle atmosphere and the presence of cartoon characters can enlighten the children’s party.
Promoting “Billoo”, the protagonist and other characters, lioness & monkey to make their presence among children.