Mohit Makkar Mungle
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Mohit Makkar Mungle

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Mohit Makkar Mungle Mohit Makkar Mungle Presentation Transcript

  • Your Guide for this Journey: Mohit Makkar Indian Business Academy THIS ROAD LEADS TO MUNGLE JUNGLE!!!! WE WELCOME YOU!!!!
  • Then meet me BILLOO your FRIEND & let me take you to ride of the fun, excitement & entertainment.. THE MUNGLE
  • SO WHAT ARE YOU WAITING FOR! LETS DO JUNGLE MEIN MUNGLE!! Presenting the comics 4 Gen–X of INDIA…THE MUNGLE Experience the edutainment & excitement the INDIAN WAY..
  • PRESENTING….
  • Physique Personality Customer’s Reflection Customer’s Self-projection Relationship Culture Fun loving, Entertaining, Educating & Cute Collectivism Kids Relate themselves as being the comic character & situation. Smart & Humorous comic, animated CD, activity book its characraters Distinct, Friendly (amicable) & buddy MUNGLE IDENTITY PRISM
  • Key Concepts Steps Strategic Brand Management Target market Competitive frame of reference Points-of-parity and points-of-difference Core brand values Brand mantra Mixing and matching of brand elements Integrating brand marketing activities Identify and establish brand positioning and values Plan and implement brand marketing programs
  • Identify and establish brand positioning and values
    • Target Market : Kids (Age 7yrs-13yrs)
    • Competitors : Disney comics, Archie comics with similar price range and product type
    • Raj comics & Diamond comics are other low priced Indian brands competitors.
    • Competitive frame of reference : It is a fun providing entertainment packaged with cute Indian animal characters unlike its competitors so Indian kids can easily relate themselves with them.
    • Competitive POP
    • Product
    • Price
    • Competitive POD
    • Place or Distribution
    • Promotion
    Vs Identify and establish brand positioning and values
    • Core Brand Values:
    • Uniquely authentic
    • An incomparable stories & cute Indian animal character
    • Full packed Entertainment
    • Fun with Education
    • Indian context
    • Continuous innovation in development of new stories & characters
    • Vital part of kids life
    • Designing a Brand Mantra:
    Identify and establish brand positioning and values
  • MAIN MOTIVATION FOR PURCHASE OF MUNGLE
    • Cultivate reading habits among the children.
    • Exploring the world of imagination via story books & Animated Video Cd
    • Discover the inner artist by coloring books
    • Brainstorming by solving the puzzles and more…
    • So what all we can say that it is…
    • POWER PACKED PACKAGE OF FUN & EDUTAINMENT (Education + Entertainment)!!!!!!
  • FOR WHOM? WHY? AGAINST WHOM? WHEN? KIDS To create distinction among the clutters by nurturing the idea of Interactive , educating as well as entertaining. Attacking the undesirable effects & saving the legacy & worth of comics./ benefits of reading without its inconveniences. Anytime!! Time is no limit. POSITIONING OF BRAND
  • A Complete Edu-Entertaining activity tool for your young Something for every one
    • Mungle package as a product mix of –
    • Animated content in CD,
    • Story book, and
    • Activity books like coloring book, puzzle etc.
    Target at SEC A with slightly higher price band.   PRODUCT PRICE
    • Zero or Direct channel:
    • Company’s website ------------------------- Customers
    • One level of Distribution channel:
    • Company --- Big books & stationary stores like book world, retail chains like big bazaar & vishal, Mobile operators and Airport stores --- Customers
    • Two level of distribution channel:
    • Company----- Middle men (Distributor or courier company) ----- Small retail stores like Hallmark and other gift galleries and stationary shops ----- Customers
    • Company ----- Newspaper & Magazine companies ----- vendors ------ Customers
    HYBRID CHANNEL OF DISTIBUTION
    • Blend of both ATL & BTL activities is apt for promotion but BTL Activities will be much favorable so rather we should make use more of these activities
    • PR across TV, Print & Internet
    • Online marketing:
    • a) Viral marketing or Word of Mouse
    • b) Dedicated websites creation highlighting
    • Mungle characters
    • c) Promotion via social networking sites like orkut & face book.
    • d) Interactive Ads and Games
    • Complementary Samples with Newspaper and Magazine
    PROMOTION
    • Place Advertising: Point of Purchase
    • Trade Promotion: Point of Purchase display allowances, Contest & dealer allowances and Shelf space allowances
    • Promotion through Mobile operators
    • Produce gifts to give away with purchases
    • Produce tradeshow giveaways and marketing mailers
    • Contest and events across Network of schools
    • Kids accessories embedding Mungle characters like T-shirts and face caps, Playing cards, Board games, Posters, Stickers & Watches etc.
    PROMOTION
    • Branded Cross-Promotion deal like U-kids and also small toys of its characters in Rubber and Plastic as free gift with these brands may be like some products chocolate or chips
    • Soft Toys of its characters for sale in various gift galleries
    • Strategic Advertisements placement in malls and amusement parks and also in these places people branding by wearing costumes of these characters distributing gift, toys & chocolate etc to kids should also be done
    • In later part of campaign we should also opt for TV commercials and programs in channels like cartoon network & pogo etc
    PROMOTION
  • Finally….
    • They can offer a range of services to educational institutions.  Comic books can serve as a valuable educational supplement as children worldwide are strongly drawn to comic books, which in essence are a combination of art and literature.  So they can develop an in-house line of educational titles or can also produce specialized educational materials for them such as:
    • Children’s books covering topical issues not readily available in current stock of educational titles.
    • Illustrated language arts comics workbooks in major Regional languages
    • Custom posters on any subject of their choice for their classrooms.
    • Activity workbooks including Art, Puzzles & Quiz etc
    • Custom exercise books
  • THANKS FOR VISITING US HOPE YOU ENJOYED YOUR TRIP HOPE TO SEE YOU AGAIN SOON….