Your Guide for this Journey: Mohit Makkar Indian Business Academy THIS ROAD LEADS TO MUNGLE JUNGLE!!!! WE WELCOME YOU!!!!
Then meet me BILLOO your FRIEND & let me take you to ride of the fun, excitement & entertainment.. THE MUNGLE
SO WHAT ARE YOU WAITING FOR! LETS DO JUNGLE MEIN MUNGLE!! Presenting the comics 4 Gen–X of INDIA…THE MUNGLE Experience the edutainment & excitement the INDIAN WAY..
Physique Personality Customer’s Reflection Customer’s Self-projection Relationship Culture Fun loving, Entertaining, Educating & Cute Collectivism Kids Relate themselves as being the comic character & situation. Smart & Humorous comic, animated CD, activity book its characraters Distinct, Friendly (amicable) & buddy MUNGLE IDENTITY PRISM
Key Concepts Steps Strategic Brand Management Target market Competitive frame of reference Points-of-parity and points-of-difference Core brand values Brand mantra Mixing and matching of brand elements Integrating brand marketing activities Identify and establish brand positioning and values Plan and implement brand marketing programs
Identify and establish brand positioning and values
Target Market : Kids (Age 7yrs-13yrs)
Competitors : Disney comics, Archie comics with similar price range and product type
Raj comics & Diamond comics are other low priced Indian brands competitors.
Competitive frame of reference : It is a fun providing entertainment packaged with cute Indian animal characters unlike its competitors so Indian kids can easily relate themselves with them.
Place or Distribution
Vs Identify and establish brand positioning and values
Core Brand Values:
An incomparable stories & cute Indian animal character
Full packed Entertainment
Fun with Education
Continuous innovation in development of new stories & characters
Vital part of kids life
Designing a Brand Mantra:
Identify and establish brand positioning and values
MAIN MOTIVATION FOR PURCHASE OF MUNGLE
Cultivate reading habits among the children.
Exploring the world of imagination via story books & Animated Video Cd
Discover the inner artist by coloring books
Brainstorming by solving the puzzles and more…
So what all we can say that it is…
POWER PACKED PACKAGE OF FUN & EDUTAINMENT (Education + Entertainment)!!!!!!
FOR WHOM? WHY? AGAINST WHOM? WHEN? KIDS To create distinction among the clutters by nurturing the idea of Interactive , educating as well as entertaining. Attacking the undesirable effects & saving the legacy & worth of comics./ benefits of reading without its inconveniences. Anytime!! Time is no limit. POSITIONING OF BRAND
A Complete Edu-Entertaining activity tool for your young Something for every one
Mungle package as a product mix of –
Animated content in CD,
Story book, and
Activity books like coloring book, puzzle etc.
Target at SEC A with slightly higher price band. PRODUCT PRICE
Company --- Big books & stationary stores like book world, retail chains like big bazaar & vishal, Mobile operators and Airport stores --- Customers
Two level of distribution channel:
Company----- Middle men (Distributor or courier company) ----- Small retail stores like Hallmark and other gift galleries and stationary shops ----- Customers
Company ----- Newspaper & Magazine companies ----- vendors ------ Customers
HYBRID CHANNEL OF DISTIBUTION
Blend of both ATL & BTL activities is apt for promotion but BTL Activities will be much favorable so rather we should make use more of these activities
PR across TV, Print & Internet
a) Viral marketing or Word of Mouse
b) Dedicated websites creation highlighting
c) Promotion via social networking sites like orkut & face book.
d) Interactive Ads and Games
Complementary Samples with Newspaper and Magazine
Place Advertising: Point of Purchase
Trade Promotion: Point of Purchase display allowances, Contest & dealer allowances and Shelf space allowances
Promotion through Mobile operators
Produce gifts to give away with purchases
Produce tradeshow giveaways and marketing mailers
Contest and events across Network of schools
Kids accessories embedding Mungle characters like T-shirts and face caps, Playing cards, Board games, Posters, Stickers & Watches etc.
Branded Cross-Promotion deal like U-kids and also small toys of its characters in Rubber and Plastic as free gift with these brands may be like some products chocolate or chips
Soft Toys of its characters for sale in various gift galleries
Strategic Advertisements placement in malls and amusement parks and also in these places people branding by wearing costumes of these characters distributing gift, toys & chocolate etc to kids should also be done
In later part of campaign we should also opt for TV commercials and programs in channels like cartoon network & pogo etc
They can offer a range of services to educational institutions. Comic books can serve as a valuable educational supplement as children worldwide are strongly drawn to comic books, which in essence are a combination of art and literature. So they can develop an in-house line of educational titles or can also produce specialized educational materials for them such as:
Children’s books covering topical issues not readily available in current stock of educational titles.
Illustrated language arts comics workbooks in major Regional languages
Custom posters on any subject of their choice for their classrooms.
Activity workbooks including Art, Puzzles & Quiz etc
Custom exercise books
THANKS FOR VISITING US HOPE YOU ENJOYED YOUR TRIP HOPE TO SEE YOU AGAIN SOON….