Mungle the mascot of children is back with bang And this time it has got variants in its Pandora box
Nomenclature for the king
M-mother of all
G-galaxy of creativity
Jingle for mungle
Read Mungle and bring that creative edge out .
Mungle a comic book and tool/activity book across formats (Audio-video-animation-text)
Distribution and promotion using 360 degree marketing communication.
Over 500,000 vies of character based series created by them and distributed on the internet.
The sea journey begins
Based on animal characters
Target audience:-children (age group:4-8 years)
Length :approximately 30pages
Artwork ready for layout(1 st edition) story, dialogue and synopsis ready
marketing is all about satisfaction through 4 tools !!!
Includes animated content in cd, story book, and activity books like coloring book, puzzle etc.
Since comic book comes along with tool/activity book it has to be costlier than the other comics for ex: champak. however it varies from city to city.
Tier 1 city including Delhi, Bangalore, Mumbai where people are ready to shell out extra money for the benefit being derived . So the price band would be higher for them
300 Across the globe
200 for a++
150 for a+ cities
125 for a cities
Since the targeted audience has to be educated so their place of distribution should include metropolitan cities and tier ii cities and tier iii cities.
It should include tools targeting broad spectrum of consumers. phonethics should target television ads as their medium of communication .children (targeted audience) can easily be mesmerized through this form of promotion
Another is print media: For example promotion can be done through magazine or comics like champak by using colorful pictures or to infatuate family members they can come up with a punch line in newspapers like ”help your child in growing”
Across the country they can go to different schools and offer free samples to the children in that age bracket to provide them with first hand experience.
They can also promote the brand through distributing the pamphlets in the targeted area.
HOW TO TRAP THE MOUSE???
Print ad A FEATHER IN THE CAP!!!!!
Pay heed to the fact that child needs special care in developing their thinking capabilities or they need special doses before sleeping if you want your child to be another salman rushdie or anita desai inculcate the habit of voracious reading from now Phonethics xyz lane, Mumbai Thane,1180912 CONTACT NO-:022-67589876
360 degree communication
Above the line
Advertising through television by airing different ad’s on tv channels which have both national and global presence for ex : N ickelodeon , cartoon network ,Toon TV.
They can also give ad’s on internet to target mass market for ex games sites like zapak.com , games. COM etc.
They can also give Ad’s on story cassettes and CD’s.
They can tie up with the mobile companies like Vodafone, reliance, airtel etc to help informing the parents for the new offerings and things in store for them.
They can also give the ad’s in Theatres running children movies.
Below the line
They can conduct various events, competitions where they can promote their product
They can also hang various danglers may be kite danglers, placards etc to attract the kids in malls,
They can also circulate pamphlets throughout the different regions.
Brand positioning is all about percolating yourself in the mind of consumers
Points of parity
Advertisement activities may be same…for ex: other competitors can also use the same media or channel like tv .
Points of difference
C reativity: In this innovative Landscape phonethics has to be a bellwether in the field of creativity and showcase technological advancements which can differentiate them from their competitors.
P ricing - price the product which can win hearts and pockets as well i.e. looking at the demographics of the Indian economy they can put lower prices without affecting quality.
Packaging can also be the differerential factor describing physical attributes of the product.
Hit the touch points of the consumers i.e kids who easily get attracted to the color,design etc of the product
They can also position themselves as the premium brand by targeting the elite class i.e sec a.
They can position themselves as creative, price oriented and
Stationary shops can be the best place to sell and distribute mungle comic novel.
They can also tie up with several stationary or books stores in the schools, malls,or places where kids are patrons to distribute their product.
They can also tie up with several newspaper distributors who can subscribe to the users on monthly or daily basis.
Since we understand this fact that Mungle is having head to head competition with international brand Winnie the pooh but they are loosing out on the price factor. So Mungle has to encash upon it and position itself as a brand with difference.