Ameet Shinde Mungle1
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Ameet Shinde Mungle1






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Ameet Shinde Mungle1 Ameet Shinde Mungle1 Presentation Transcript

  • Marketing Plan / IMC Mungle-Comic Book By: Shinde Ameet Narayan (IBA ,Greater Noida)
    • Comic expected to grow into a US$1.3 trillion global industry
    • The Indian comic book industry is under Rs 100 crore but it is expected to swell into a Rs 400 crore industry in a decade's time
    • India today is home to sales of 5 million English comic books annually, and together with all the vernacular languages, the figure would cross 30 million.
    Market Summary
    • In US, sales of graphic novels grew by 45% last year
    • In UK the market has doubled since 2003
    • Much of the growth in both territories has come from the emergence of comics out of Asia
    • 70% of comic book sales will emanate from Asia in the next one decade, and majority of the sales will be from India and China
    • India has untapped 550 million strong youth market
    Market Summary
  • Market Summary
    • The Indian animation industry has only emerged as a significant industry in the last five years
    • Two Key Factors
    • Increasing consumption of print and broadcast content in the domestic market
    • The development of an outsourced animation services industry servicing the global market
    • Traditionally, animation content in India has focused on characters from Indian mythology, but today, overseas content is increasingly important
    • The outsourced services segment currently accounts
    • for 80% of the industry
    Market Summary
  • Indian film and television animation industry US$350 million (2006) and will achieve annual growth of 25% p.a. through to 2010. The comics industry is estimated to be worth US$20-25 million. Future growth will be driven by: 􀀗 Growth in the outsourced animation services market 􀀗 Increased demand for both multimedia and print animation content in India 􀀗 Entry of foreign players (leading to improved product and higher cover prices) Market size and growth
  • Create a “MungleMania“ How? Promotion Plan
  • “ MungleMania” By using 360 degree communication
    • Contests
    • Campaign
    • Seminars in schools
    • Parle G
    • Cadbury
    • Provide Mungle Sticker free with each
    • Complain
    • Lifebuoy Jr- With Mungle Branded Packs
    First Launch Animated series/movie before comic
    • Teasers Campaign…like Hoardings
    • Free Stickers with Parle G Biscuits and Chocolate
    • Free Stickers with information of each character provided with each Cadbury (any famous) chocolate.
    • Adoption Of School
    • Scholarship Programme
    • Animated series of Mungle which focus on creating learning and improving their intelligence among the children
    • Animated series also includes school curriculum so schools also promote this
    • Digital contents should make available on the web-site (Mungle website)
    • Online order facility- for ordering hardcopy of comic and cd/dvds (Customer can order it by using SMS also)
    • Website should have facility of downloading
    • PDF- Mungle Comic
    • MMS,AVI, Flash Files,mp3-For Animated content
    • Secure Transaction Certificate
    Direct Selling(Channel-0-)
    • Pop-Up ads
    • Blog Site
    • Thank You