style guide                      xx2                      x                          x                      x   2         ...
style guideContentsthe logo	                  page	 3brand mark and branding	   page	 4the brand mark	            page	 5 ...
Evolving markets and an exhibition that serves as a unique indicator: productronica 2013is the world of innovative electro...
brand mark and brandingThe logotype for productronica 2013 consists of a brand-mark symbol and a word mark.It represents t...
the brand mark 	 basics   	 colorsThe predominant communicative idea behind the logo is the matrix. Theidea of the matrix ...
the brand mark 	 basics   	 colorsThe productronica brand mark requires a sufficient clear space. Its dimensions are propo...
the brand mark 	 basics 	 colorsThe productronica brand-mark must always be reproduced in the right shape and using the ri...
branding 	 basics   	 sizes     	 colorsCombining the brand mark and the word mark  x                                     ...
branding 	 basics   	 sizes     	 colorsUsing the claim with the logotype  x                                              ...
branding 	 basics   	 sizes     	 colorsThe caption in German and EnglishThe caption that goes with the logo is clearly de...
branding 	 basics   	 sizes     	 colorsThe sizes of the brand mark apply internationally. The file formats stipulated for...
branding 	 basics   	 sizes     	 colorsLogotype colors                       As a rule, the work mark is always black.   ...
branding 	 basics   	 sizes     	 colorsUsing the mark against color backgroundsCorrect use                               ...
branding  basics  sizes  colorsData serviceAll logos are available in all formats and may be downloaded from the Messe Mün...
the claim  basics  sizes  colorsThe productronica 2013 claimThe productronica claim defines the fair’s orientation.It shou...
colors and color systemWhen it comes to the productronica design and the effect that ithas, colors are an important tool t...
colors and color systemproductronica’s primary colorsproductronica’s basic colors are orange, white and black. These color...
colors and color systemproductronica’s secondary colorsTo characterize productronica as concisely as possible, we have int...
fonts and typographyThe family of fonts used for productronica clearly reflects theexhibition’s image and supports the bra...
fonts and typographyThe productronica font familyThe productronica font is Neue Helvetica.“Normal” Helvetica celebrated it...
fonts and typographyThe productronica font familyUse one of the following fonts for headlines:neue helvetica43 light exten...
fonts and typographyStandard sizes in Neue HelveticaThe standard-sized fonts that are specified below can be used for desi...
fonts and typographyExample of typography in use:Lorem ipsum dolor sit amet                                               ...
fonts and typographyThe productronica font family for special Internet applicationsIn addition to the regular extended fon...
photos and imagesIn productronica layouts, the term image refers to any material that contains more than justtext informat...
photos and imagesBasic graphic elementsDuring layout, secondary graphic design elements are used that characterize, round ...
photos and imagesBasic graphic elementsThe “on” button.The “background element”—may be used as a whole or in part.        ...
photos and imagesQuality of visual imageryImages, image content and figures have a clear-cut function to perform in the pr...
photos and imagesQuality of visual imagery                            29
photos and imagesQuality of visual imagery                            30
examplesGeneral factsheet 2013 (excerpt)                                                                                ex...
examplesGeneral factsheet 2013 (excerpt)  2013’s highlight segments in the spotlight                                      ...
examplesSegment flyer 2013 (excerpt)                                                                                   effi...
examplesSegment flyers, various covers, 2013                                 Technologies                         for cabl...
examplesPrice list 2013 (excerpt)                                                                        offers           ...
examplesFull-page ad motifs (excerpt)                                                                                     ...
style guideproductronica design fundamentals. For internal use and as a basis for briefing externalusers only. Subject to ...
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Styleguide English

  1. 1. style guide xx2 x x x 2 x 2 1
  2. 2. style guideContentsthe logo page 3brand mark and branding page 4the brand mark page 5 – 7branding page 8 – 14the claim page 15colors and color system page 16 – 18fonts and typography page 19 – 24photos and images page 25 – 30examples page 31 – 36information and contact page 37 2
  3. 3. Evolving markets and an exhibition that serves as a unique indicator: productronica 2013is the world of innovative electronics manufacturing. It showcases the entire value-addedchain including exciting new products and applications, focused technology forums, thelatest hot topics and first-rate events.The logo for productronica 2013 symbolizes the fair’s core elements, i.e. component-mounttechnology, automation and assembly manufacturing.The logo stands for dynamism, precision, diversity and drive. The shape ensures distinc-tiveness and transports the fair’s primary message, i.e. innovation all along the line. 3
  4. 4. brand mark and brandingThe logotype for productronica 2013 consists of a brand-mark symbol and a word mark.It represents the trade show and symbolizes our commitment to provide our customerssuperior-quality service.Handling and maintaining the logotype and using it correctly in print media and in newmedia is essential for proper brand management that is specific to productronica. Thismanual explains the guidelines for using the logo. 4
  5. 5. the brand mark basics colorsThe predominant communicative idea behind the logo is the matrix. Theidea of the matrix ultimately gave rise to the primary design grid,which makes it possible to define any point in space in two and three-dimensional terms.The shape of the stable, sturdy and technically oriented square, whichwhen used multiple times creates a flat surface in space, was selectedas the smallest element in the brand mark.The special layout of the “solid” squares creates a clearly definedshape which, although stable on its own, also appears to be liftingfrom the surface. 5
  6. 6. the brand mark basics colorsThe productronica brand mark requires a sufficient clear space. Its dimensions are propor-tional to the symbol itself. The use of other design elements of any kind whatsoever in thisclear space (protection zone) is not permitted. x x xThe brand-mark symbol is used together with the word mark. 6
  7. 7. the brand mark basics colorsThe productronica brand-mark must always be reproduced in the right shape and using the right colors. Additionsand modifications or distortions of any kind are not permitted.When incorporating the logo into interactive or animated media, specific parameters for use should remain within thelimits of what is feasible and reasonable. Using the logo in 3D and in space is not covered in the manual.Offset printingFull coloror two colors productronica orange Special colors: Euroscale: Web: Hex: HKS 6 K C: 0 % R: 255 #FF8C00 M: 45 % G: 140 Pantone 130 U Y: 100 % B: 0 K: 0 %Offset printing in b/w When printing the logo in black and white, a gray value of 35 % should be used for the orange portions of the original symbol. When printing the logo in color, the colors stipulated above are mandatory.When using ink plots and specially coated papers that cause color discrepancies, coordinating the colors is the responsibility of the project manager. 7
  8. 8. branding basics sizes colorsCombining the brand mark and the word mark x x x x x Typographically, the word mark consists of two elements: the word “productronica” in the font Frutiger (Linotype) bold, followed by the year in Frutiger light. The space between the word and the number is defined by the width of the letter “N” in x Frutiger light. The letter height of both elements is visually (!) adjusted. The word mark always appears to the right of the brand mark. The height “x” is determined by extending horizontally the corners of the middle diamond on the right side of the brand- mark symbol. This defines the vertical position of the work mark. The clear zones (protection zone) to be maintained around the combined word/brand mark are an extension of the dimensions stipulated for the brand mark. Using the same value (x) on all sides creates a homogeneous overall image. 8
  9. 9. branding basics sizes colorsUsing the claim with the logotype x x x x 2 x x x If the claim is used with the logotype, the clear zone (protection zone) to be maintained below the mark increases by half of x. The letters in the claim are half as high as the letters in the word mark. Together, the claim and the word mark form a flush typographic block. The claim should always appear in productronica orange. 9
  10. 10. branding basics sizes colorsThe caption in German and EnglishThe caption that goes with the logo is clearly defined in English andGerman.It should appear in Neue Helvetica 53 Extended, letter spacing 40, andbe flush with the left of the word mark. 20. internationale leitmesse für innovative elektronikfertigung 20th international trade fair for innovative electronics production 10
  11. 11. branding basics sizes colorsThe sizes of the brand mark apply internationally. The file formats stipulated for the various sizes are optimized.General guidelines for professional use with conventional printing techniques and new media must be observedat all time.Use of logo in DIN A4 format 128.25 mmThe recommended logotype size for the classic A4 format (210 mm x 297 mm) on front coversis 128.25 mm wide. As a rule, the claim should always be included. 99.6 mmOn the back pages of publications in A4 format, the logotype should be 99.6 mm wide. 36 mm ∞The logotype must be at least 36 mm wide (for offset printing). Maximum width is infinity. 11
  12. 12. branding basics sizes colorsLogotype colors As a rule, the work mark is always black. All colors in the productronica color family may be used as background colors for both the color and the black-and- white versions of the logo. Black and dark-gray tones may not be used as background colors. The logo works better on lighter color tones. The logo works best against white, neutral background, something that should always be taken into account when the layout permits. The logo should only be used against a photographic back- ground if recognition is guaranteed. As a rule, the symbol should not appear on high-contrast photographs. Instead, it should be positioned outside the photograph.The “in- verted” version of the logo should only be used with the color orange. These color guidelines also apply to the Internet, animated sequences and motion pictures, although the 3D effect and contrasting of the logo when moving must be taken into account for special moods, backgrounds, etc. The layout recommendations on the left should be used for single-color applications such as having the logo printed on advertising merchandize. 12
  13. 13. branding basics sizes colorsUsing the mark against color backgroundsCorrect use All of the colors in the productronica color system may be used as background colors for the logo. The only exceptions are black and dark gray tones. The logo works better against light color shades. The brand works best against a white, neutral background, something that should always be taken into account when the layout permits. The logo should only be used against a photographic background if recognition is guaranteed. As a rule, the logo should not appear on high-contrast photographs. Instead, it should be positioned outside the photograph. Inverted special version These color guidelines also apply to the Internet, animated sequences and motion pictures, although the 3D effect and con- trasting of the logo when moving must be taken into account for special moods, back-Use grounds, etc.not permitted 13
  14. 14. branding basics sizes colorsData serviceAll logos are available in all formats and may be downloaded from the Messe München media database:www.productronica.com PRESS PHOTOS LOGOS 14
  15. 15. the claim basics sizes colorsThe productronica 2013 claimThe productronica claim defines the fair’s orientation.It should always appear in Neue Helvitica 63 Medium Extended.If at all possible, the claim should always be accentuated usingproductronica orange.innovation all along the line 15
  16. 16. colors and color systemWhen it comes to the productronica design and the effect that ithas, colors are an important tool that can be used to encode infor-mation and make the overall picture more dynamic.productronica’s colors have been coordinated to optimize their effecton the areas where they are used and to make sure that theyharmonize with one another and form a logical color system. Thenumber of colors has been limited to make sure that they are usedmore consciously.The colors that are introduced here are basiccolors and are only part of the complete color system. 16
  17. 17. colors and color systemproductronica’s primary colorsproductronica’s basic colors are orange, white and black. These colors are primary colors.productronica’s orange is the main brand characteristic. It is one of the colors in the brand mark, but is also used agreat deal for other design elements to ensure that it is easily recognized.Since white is the color of unprinted paper, it is not considered a color in the print area. In the case of productronica,white is used frequently and intentionally as a design element to ensure that the clear zone has the desired effect.Black is the primary dark color in the print area, and not really a design color in the classical sense. In the case ofproductronica, black is also a bridge that serves as a foundation for orange and white. productronica orange Special colors: Euroscale: Web: Hex: HKS 6 K C: 0 % R: 255 #FF8C00 M: 45 % G: 140 Pantone 130 U Y: 100 % B: 0 K: 0 % black Euroscale: C: 0 % M: 0 % Y: 0 % K: 100 % white Euroscale: C: 0 % M: 0 % Y: 0 % K: 0 % 17
  18. 18. colors and color systemproductronica’s secondary colorsTo characterize productronica as concisely as possible, we have intentionally done without a wide range of decorativecolors. The entire range of gray tones from 0% to 100 % black is available to the designer. Gray tones should also beused for transparent elements in the layout.Silver can be used as a finishing color, as can the palette of Pantone Cool Gray special colors.In some cases, printing varnish or dummy stampings may be used for finishing. Photographs are used to makeproducts more colorful. productronica silver Special color: Pantone 877 gray_K: 5 % gray_K: 10 % gray_K: 15 % gray_K: 20 % gray_K: 25 % gray_K: 30 % gray_K: 35 % gray_K: 40 % gray_K: 45 % gray_K: 50 % gray_K: 55 % gray_K: 60 % gray_K: 65 % gray_K: 70 % gray_K: 75% gray_K: 80 % gray_K: 85 % gray_K: 90 % 18
  19. 19. fonts and typographyThe family of fonts used for productronica clearly reflects theexhibition’s image and supports the branding concept. The viewer’sperception is influenced by the choice of font and its formal qualities.The choice of font, typographic principles and their influence onreadability and optimum communication of sector-specific infor-mation will be discussed and explained on the following pages. 19
  20. 20. fonts and typographyThe productronica font familyThe productronica font is Neue Helvetica.“Normal” Helvetica celebrated its 50 th anniversary in 2007 and, among other things, was the subject of a motion-picture documentary.In addition, the New York Museum of Modern Art hosted an exhibition dedicated to the font, and a book about how it was created wasalso published.In 1983, D. Stempel AG developed the Neue Helvetica font family for Linotype AG. As part of that process, some of the fonts that hadgrown historically and did not always go well with one another were redesigned and better coordinated. The post-scrip version of thetypeface family now consists of 51 fonts.Neue Helvetica is a san-serif Linear Antiqua font family with a classicistic character.Its appeal lies in its functional clarity and straightforward style, which is why it suits productronica’s design needs perfectly. The preferredfonts 43 Light Extended, 63 Medium Extended, 45 Light, 65 Medium, 75 Bold and 53 Extended can be used to solve any design task.Although Neue Helvetica is very widely used, the interplay of these special font faces in the Neue Helvetica family makes them particu-larly suitable for productronica’s special and distinct style.Generally speaking, if necessary other fonts may also be used for elements at the secondary typographic level (such as diagrams, etc.).Helvetica (or Arial) should be used for the Internet. 20
  21. 21. fonts and typographyThe productronica font familyUse one of the following fonts for headlines:neue helvetica43 light extendedneue helvetica63 medium extendedUse one of the following fonts for regular copy.Neue Helvetica 45 lightNeue Helvetica 65 mediumNeue Helvetica 75 boldFor specifications and highlighted copy:neue helvetica 53 extended 21
  22. 22. fonts and typographyStandard sizes in Neue HelveticaThe standard-sized fonts that are specified below can be used for design tasksin all formats.Title pages:exhibitor factsheetSample headline, Neue Helvetica 63 Medium Extended20 pt, pitch 25 pt, spacing 20Inside pages:innovations start at productronicaSample headline, Neue Helvetica 43 Light Extended20 pt, pitch 25 pt, spacing 0Copy text normal Eliquip el dolorper ipisi blan veraessisim dit aci tat, susto core dolorperoodolorp eriure vulputat. Ut augiamet, sent am incing er adip estrud esequatio con henibh enitCopy text normal, Neue Helvetica 45 Light, 8.5 pt, pitch 12 pt, spacing 20, justifiedCopy text bold Eliquip el dolorper ipisi blan veraessisim dit aci tat, susto core dolor-pero odolorp eriure vulputat. Ut augiamet, sent am incing er adip estrud esequatioCopy text bold, Neue Helvetica 75 Bold, 8.5 pt, pitch 12 pt, spacing 20, justifiedCopy text medium Eliquip el dolorper ipisi blan veraessisim dit aci tat, susto core do-lorpero odolorp eriure vulputat. Ut augiamet, sent am incing er adip estrud esequatioCopy text medium, Neue Helvetica 65 Medium, 8.5 pt, pitch 14 pt, spacing 20, justifiedLorem ipsum dolor sit amet, consetetur sadipscingSublines, Neue Helvetica 43 Light Extended, 11.5 pt, pitch 13.8 pt, spacing 20 22
  23. 23. fonts and typographyExample of typography in use:Lorem ipsum dolor sit amet Headline, Neue Helvetica 43 Light Extended 20 pt, pitch 25 pt, spacing 0Future, growth, highlight: Cuptas dis voluptam quam sequo modic tem faccus Copy text, Neue Helvetica 65 Medium,ducienim as aut laboriam volo blat.Offic totatium idi dit optatur. Parcipi duciunto 8.5 pt, pitch 14 pt, spacing 20, justifieddolorit re porit laboria nonsenihicid magnim eum cus arit quis dolendi cuscia quamvoluptatem faccabore vendendel et alic to int quam.Sinveriant volore cumet delesed moditat as remporestem conem quiatem porehentqui nectinv ellente core dissunt apelicias expero vellor alignim repraerum quis autdolupit aut in con explabore eium quae.Lorem ipsum dolor sit amet Subline, Neue Helvetica 43 Light Extended,consetetur sadipscing elitr 11.5 pt, pitch 13,8 pt, spacing 20, justifiedVerio tessit faceptas illuptat laceruptae magnam imust atiberem Copy text normal, Neue Helvetica 45 Light,vollabo. Et molorehendae sim re escienis sed ulparunditi sumqui 8.5 pt, pitch 12 pt, spacing 20, justifiedidebis estis et liciumquae dolessi molectur as nest que renim sumium re, quatis dernat volorrum fugiam, sam volore ni natureperuntlantiae est, nonecus animill oriosant hicium dolesed ut ulla aut eosapedipid et evel et quiatium reptat ero bea vendita doluptassimrem at undae rero et invenda eruptam as ea vDocumented success in 2011 Background surfaces 68 Exhibitors in gray or orange 7.234 Visitors (19% of all visitors) (New as of 2011) 23
  24. 24. fonts and typographyThe productronica font family for special Internet applicationsIn addition to the regular extended font faces in Neue Helvetica used for printing purposes, normal facesin Arial should be used for the Internet. Letter spacing should also be modified accordingly.However, higher-level sections and general information should be incorporated as graphics to ensurea uniform look.Example Online Newsletter 24
  25. 25. photos and imagesIn productronica layouts, the term image refers to any material that contains more than justtext information. That includes photographs, pictograms, illustrations, diagrams, tables andany other type of graphics.Clearly depicting content using shape and color and giving an image an emotional slant arethe formal basic criteria for use. In productonica’s basic design, images are used to conveyinformation in a succinct, objective and precise manner, i.e. to complement convincing typo-graphy, and as elements that contribute to the brand’s image. 25
  26. 26. photos and imagesBasic graphic elementsDuring layout, secondary graphic design elements are used that characterize, round out and complement productronica’s design style.These design elements may be used in all advertising materials.Bent line with ring at the end—the “line element”Can be used to accentuate headlines or beused in conjunction with other elements.Bent line with full bleedDivided into two areas—optional, e.g. for use on covers and in ads 26
  27. 27. photos and imagesBasic graphic elementsThe “on” button.The “background element”—may be used as a whole or in part. 27
  28. 28. photos and imagesQuality of visual imageryImages, image content and figures have a clear-cut function to perform in the productronica design. They are a visual expression of thebrand’s personality. They warm the viewer up to topics, accompany copy and convey content. That is why the distribution of roles betweenimage and copy must always be clearly defined. The image supports copy content and has a clear connection to the topic at hand. Theimagery for this international trade fair must be of superior quality, and when photographic materials are used, colors must be carefullycoordinated to ensure that the overall impression is harmonious, holistic and elegant. 28
  29. 29. photos and imagesQuality of visual imagery 29
  30. 30. photos and imagesQuality of visual imagery 30
  31. 31. examplesGeneral factsheet 2013 (excerpt) exhibitor factsheet messe münchen 20th international trade fair for november 12–15, 2013 www.productronica.com innovative electronics production innovations begin at productronica pcb community area International, innovative, unrivalled: productronica is the only event of its kind to show- Prominent, direct, networked: productronica is the central gathering for the entire European case the entire value chain in electronics production—from technologies and components PCB industry. Established especially for productronica, the PCB Community Area gives you to software and services. Present your company at productronica 2013 and profit from a prominent platform that not only ensures you business success, but strengthens the entire its unique surroundings. market in the long term. The innovative hall design with the PCB Marketplace as a central communications gathering guides your customers directly to your stand and allows you to network at the heart of the industry. PCB and other circuit- Component manufacturing Cable manufacturing carrier manufacturing Semiconductor and display Technologies for Base materials manufacturing cable processing and Tools, machines for Photovoltaic manufacturing connectors PCB manufacturing micronano production Coilware manufacturing, Hybrid-component LED manufacturing and See also: manufacturing discrete components “PCB Community Area” Organic and printed electronics Manufacturing techniques for batteries and electrical energy storage Manufacturing software 94% of the visitors in the PCB Community Area gave the area a rating of good to excellent. Successful statistics in 2011 Module production/ Test and measurement, Production equipment assembly quality assurance Electronic Manufacturing 214 Exhibitors Production subsystems Inspection and image Services (EMS) 13,325 Visitors (35% of all visitors) Component mount technology processing Production logistics and 33% More visitors than in 2009 Soldering technology and Measuring and testing systems material-flow technology joining Laboratory/test-station Operating equipment/ Material processing equipment materials, environmental and Product finishing clean-room technology Services The PCB Community Area enjoys the support of strong association partners and leading companies. Manufacturing software Value chain productronica is the only event of its kind that gives you such a comprehensive overview of the entire sector for electronics Advantages for exhibitors manufacturing. That makes it possible for your company to be Advantages for exhibitors placed precisely in your area of expertise. Showcasing the entire • Secure and strengthen market position value chain at a single location makes it more attractive for visitors • Unites the entire industry in Hall B 1 • Recruit domestic and international customers and gives exhibitors a diverse range of business potential. • PCB Marketplace: Networking at the heart of the industry • Profit from future-oriented technologies • Speakers’ Corner for the latest hot topics • Discover new sales markets Additional information: Additional information about the PCB Community Area: • Support from strong partners www.productronica.com/exhibitionfields www.productronica.com/pcb 02 03 31
  32. 32. examplesGeneral factsheet 2013 (excerpt) 2013’s highlight segments in the spotlight the fair at a glance Future, growth, highlights: Each productronica focuses on and emphasizes specific Visitor ratings segments. Selecting those segments is based on current and future industry growth, the 38,072 Trade visitors from 95 countries 93% Appreciate productronica a leading trade fair increasing role and significance in the manufacturing process and the need to depict new 1,189 Exhibitors from 39 countries 93% Gave the fair a rating of good to excellent for markets. Companies that exhibit in the highlight segments receive support from strong 33% Increase in number of visitors (compared to 2009) the presence of market leaders partners. They also profit from promotional activities within the target group and from having 8% Increase in number of exhibitors (compared to 2009) 93% Gave the fair a rating of good to excellent for their own forum, which is the perfect place to discuss and present the latest hot topics. 97% Share of trade visitors the share of international visitors 48% Visitors from abroad 96% Gave the fair a rating of good to excellent for 40% Exhibitors from abroad the comprehensive range of exhibits 97% Visitors and 98% Of visitors plan to recommend productronica to others 89% Exhibitors who gave productronica an overall rating Technologies for cable processing and Efficient production management of good to excellent connectors 77,000 m2 Exhibition space The technical and economic significance of products in the wire Whether it comes to optimized process control, automation or and cable industry is immense because they are in strong demand intelligent resource planning—the use of software solutions in in countless branches of industry. The most important force electronics manufacturing is diverse. Demand at productronica Exhibitor ratings Visitors’ areas of responsibility (excerpt) driving growth remains the development of threshold markets, has increased significantly during the past few years, and for good 83% Appreciate productronica as a leading trade fair 23% Business/company/plant management which facilitates long-term sales opportunities. productronica does reason: Production-related systems such as MES (Manufacturing 92% Gave the fair a rating of good to excellent for the quality 22% Production more than take this trend into account and actively supports its Execution Systems) and ERP (Enterprise Resource Planning) of its visitors 17% Research Development exhibitors in reaching their objectives. increasingly play a key role in electronics production because they 87% Gave the fair a rating of good to excellent for the share 12% Electronics development/design improve the transparency of all functions and processes that are of international visitors 11% Sales/marketing/advertising/PR critical to the production process. 78% Of exhibitors are “definitely” or “probably” planning to 10% Students Successful statistics in 2011 Successful statistics in 2011 participate in the next productronica 9% Production planning 88% Gave the fair a rating of good to excellent for the quality 9% Engineering 97 Exhibitors 68 Exhibitors of its exhibitor services 9% Quality assurance/control/testing 7,995 Visitors (21% of all visitors) 7,234 Visitors (19% of all visitors) 85% Gave the fair a rating of good to excellent for its related- 22% More visitors than in 2009 (New in 2011) events program Statements from participants at productronica 2011 are available here: www.productronica.com/statements Coilware production, LED production and Electronic Manufacturing Services discrete devices The rapid development of electromobility has given rise to The booming EMS industry will have a larger exhibition sector at increased demand for electrical components such as inductors this year’s productronica. Outsourcing in times of expected and transformers. In this sector, innovative solutions will also be bottlenecks and promising new branches of industry are resulting needed in the future. Together with the segment for energy-storage in sustained growth. Look forward to leading international com- manufacturing, productronica is the perfect platform for your panies, the latest industry topics and the presentation of well- solutions. known awards. Successful statistics in 2011 Successful statistics in 2011 45 Exhibitors 79 Exhibitors 6,572 Visitors (17% of all visitors) 9,137 Visitors (24% of all visitors) 47% More visitors than in 2009 18% More visitors than in 2009 Advantages for exhibitors • Special and additional promotion of your segment prior to the fair Top 15 visitor countries • Address potential visitors directly Germany Italy Switzerland Austria Czech Republic Great Britain and Northern Ireland France Poland Hungary • Separate highlight forum Russian Federation Sweden Slovenia Israel Netherlands Spain • Support from strong partners Additional information about the highlight segments: Visitors from another 80 countries www.productronica.com/highlight-topics 04 05 related events that guarantee you an edge strong services for a strong exhibit Present, inform, have a say: Thanks to its forums, the Speakers’ Corner in the PCB Com- Success, sales, profits: Optimize and make your exhibit more professional and take munity Area, the CEO Roundtable and hands-on sessions, productronica features a diverse advantage of our experience during every phase—during planning, during the fair itself, and range of sound ideas and possibilities for the industry, which make it much more than a during follow-up. We and our more than 90 service partners would be pleased to support mere information platform. And because you are an exhibitor, the program of related events you in any way possible. After all, the success of your exhibit is just as important to us offers you a number of advantages and opportunities. as it is to you. Forums Hands-on sessions Matchmaking Whether it comes to the productronica Forum, the Innovations Are you giving live presentations of your product and solutions at The objective of any exhibitor is to make new contacts and hold Forum or the Speakers’ Corner, this is the perfect place to present productronica? Then take advantage of the “Hands-on sessions” successful discussions. You can rely on our full support in the your products and services. In 2011, there were more than category in our event database to call attention to your company process. At productronica, matchmaking means bringing you 110 lectures, discussions and workshops on current and future among interested visitors. Doing so will make your company more together with potential customers in your target sectors before technology and industry topics. Forums are a veritable “visitor attractive and increase the number of visitors at your stand. the fair even begins and giving you a chance to make concrete magnet”: 4,500 visitors in 2011 send a clear message. And the Find out more at: www.productronica.com/hands-on appointments to meet at the fair. related-events program made an extremely positive impression: 92% of visitors and 85% of exhibitors gave it a rating of good to excellent. Trade Fair Success Initiative The name says it all: As part of our “success initiative” we have Exhibitor database Strong partners on board a number of different training offers such as a handbook to help you plan for the fair as well as templates, checklists, and our A list of the exhibitors that participated in productronica 2011 is productronica’s overwhelming quality is also the result of our extensive trade-fair know-how. We also support you with a prac- available here: www.productronica.com/exhibitor-database strong allies and cooperation partners. Besides VDMA Productronic, tical package of helpful tools and services that will help you to our technical and conceptual sponsors include EIPC, IET, IPC, implement important steps as you prepare for, participate in and OE-A, SMTA and ZVEI partners, which play an active role in shaping follow up on the fair. productronica. Additional information about our exhibitor services: www.productronica.com/exhibitorservices Vouchers for admission tickets Additional information about the related-events program: www.productronica.com/supporting-program We will provide you an unlimited number of free vouchers for one-day tickets—at no additional cost to you. You can integrate printed or online vouchers into your mailings to actively invite customers to your exhibition stand. This service is an effective way to activate new and existing customers and initiate profitable discussions with them before the fair even begins. Advantages for exhibitors Advantages for exhibitors • Diverse range of presentation platforms • Address specific visitors prior to the fair • Lively customer dialog and exchange of information • Make concrete appointments in advance • Perfect opportunity for networking • Increase the number of visitors at your stand • Insights into sound expert knowledge • Plan the success of your exhibit ahead of time 06 07 32
  33. 33. examplesSegment flyer 2013 (excerpt) efficient production management Highlight Segment 2013 messe münchen 20th international trade fair for november 12–15, 2013 www.productronica.com innovative electronics production an excellent concept for your success ratings The highlight is you: productronica puts your company in the limelight when you exhibit Why do exhibitors and visitors keep coming and coming again? We do everything we can in the segment for Efficient Production Management. to ensure that productronica is a commercial success for your company. That is why we are placing special emphasis on your segment. To get you a broad-based audience of As a result, you profit from the fair’s unique concept, which consists of the exhibition, a interested professionals. After all, instead of resting on the laurels of our past success, separate highlight forum, the support of strong partners and special advertising on the we always strive to be better than ever. part of productronica itself. Exhibitors in the sector for Efficient Efficient Production Management: Efficient Production Management Production Management gave it a complete success Highlight Forum: a rating of good to excellent for Strong presence: outstanding innovation platform 100% Quality of visitors 68 companies successfully showcased themselves in the segment The perfect platform for presenting the latest trends and future 80% Share of international visitors for Efficient Production Management in 2011. developments. 4,500 forum visitors in 2011 sends a clear message. 84% Visitor target groups reached 74% Fair’s leading role in the industry Great acceptance: The related-events program clearly received positive ratings: 87% Reaching objectives for participating in fair 7,234 visitors, or 19% of all productronica visitors, were in your 92% of visitors and segment. 85% of exhibitors gave it a rating of good to excellent High satisfaction: Visitors in the sector for Efficient Exhibitors’ expectations were met in 2011, and the fair received Addresses a targeted group of visitors Production Management have outstanding ratings. We will promote your highlight segment before the fair even begins, a high opinion about the following: address your target group using various channels and invite them to productronica. 98% gave productronica a rating of good to excellent for the presence Strong partners of market leaders Leading companies and trade associations support productronica Additional information about the highlight segment: 98% gave productronica a rating of good to excellent for its character in your segment—so you meet the right visitors and your exhibit is a www.productronica.com/highlight-topics as a leading exhibition complete success. 97% gave the segment for Efficient Production Management a rating of good to excellent 90% feel that productronica gives them a moderate to quite considerable advantage compared to other events Advantages for exhibitors Advantages for exhibitors • Presence of leading companies • Highly qualified visitors from around the world • Strong appeal among visitors leads to successful contacts • Firmly established segment • Ideal presentation platform makes room for your topics • Highly satisfied exhibitors and visitors 02 03 33
  34. 34. examplesSegment flyers, various covers, 2013 Technologies for cable processing and connectors coilware and Highlight Segment 2013 LED production Highlight Segment 2013 electronic manufacturing services Highlight Segment 2013 messe münchen messe münchen messe münchen 20th international trade fair for 20th international trade fair for 20th international trade fair for november 12–15, 2013 november 12–15, 2013 november 12–15, 2013 www.productronica.com innovative electronics production www.productronica.com innovative electronics production www.productronica.com innovative electronics production 34
  35. 35. examplesPrice list 2013 (excerpt) offers Participation alternatives and stand prices your exhibition stand—stand design and concepts Stand concepts including stand space: Put construction of your stand into the hands of professionals and profit from affordable and attractive solutions for your exhibition stand. messe münchen 20th international trade fair for november 12–15, 2013 www.productronica.com innovative electronics production Includes All-Inclusive (20 m2) Start-Up (12 m2) Includes Column (20–36 m2) Stand setup and dismantling (incl. stand space) Stand setup and dismantling (incl. stand space) Stand cleaning Stand cleaning Carpeting (color of choice) Orange Carpeting (color of choice) All-Inclusive Package 3 KW electrical connection incl. consumption 3 KW electrical connection incl. consumption Lighting (1 spotlight per 3 m2), 2 outlets Lighting (1 spotlight per 3 m2), 2 outlets 1 closet with lockable door and hanger rail 1 closet with lockable door and hanger rail 1 info desk, open, with 1 barstool 1 info desk, open, with 1 barstool 1 table (70 x 70 cm) with 4 chairs 1 table (70 x 70 cm) with 4 chairs 1 brochure holder 1 brochure holder Start-Up Package 1 wastebasket 1 wastebasket 1 built-in display (50 x 50 x 250 cm, partial glass) 1 built-in display (50 x 50 x 250 cm, partial glass) Signboard lettering, max. 15 letters (Helvetica) Signboard lettering, max. 15 letters (Helvetica) 1 press compartment 1 press compartment 2 press releases and 2 photos posted on Internet 2 press releases and 2 photos posted on Internet AUMA fee AUMA fee Column Package Basic company entry incl. 2 entries in product/ Basic company entry incl. 2 entries in product/ service directory worth € 435. service directory worth € 435. The basic entry appears in the online exhibitor database, The basic entry appears in the online exhibitor database, the productronica App, the Visitor Guide and the productronica App, the Visitor Guide and the official catalog. the official catalog. Aluminum construction, plastic-coated Aluminum construction, plastic-coated Aluminum construction, plastic-coated white walls, 2.5 m high, beech wall elements white walls, 2.5 m high, total height 3 m, white walls, 2.5 m high, total height 4 m, Type of construction Type of construction facing aisle, total height 3 m, only available only available as row stand. only available as row or corner stand with as row stand. 20–36 m2. Alle Beteiligungspreise zzgl. der gesetzlichen Mehrwertsteuer. Price € 8,580 € 5,680 Alle Beteiligungspreise zzgl. der gesetzlichen Mehrwertsteuer. Price Row stand: € 339/m2 All participation fees are subject to VAT. All participation fees are subject to VAT. Corner stand: € 364/m2 Additional information: www.productronica.com/exhibitorservices 35
  36. 36. examplesFull-page ad motifs (excerpt) for electronic manufacturing for electronic manufacturing messe münchen messe münchen 20th international trade fair for 20th international trade fair for november 12 – 15, 2013 november 12 – 15, 2013 www.productronica.com innovative electronics production www.productronica.com innovative electronics production for electronic manufacturing for electronic manufacturing messe münchen messe münchen 20th international trade fair for 20th international trade fair for november 12 – 15, 2013 november 12 – 15, 2013 www.productronica.com innovative electronics production www.productronica.com innovative electronics production 36
  37. 37. style guideproductronica design fundamentals. For internal use and as a basis for briefing externalusers only. Subject to change without notice.If you have any questions, please contact: design@productronica.comproductronica 2013October 2012

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