Social Marketing in B2B World: Reality vs. Myth<br />Bertrand Hazard@productmarketer                                      ...
Sounds Familiar?<br />
Does Social Really Matter?<br />Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers<br />
Confusion: Social media = Social Marketing<br />
Marketing Starts with Strategy<br />
New World of B2B Marketing<br />Source: Holger Schulze ® http://everythingtechnologymarketing.blogspot.com/<br />
Understand Your Buyer<br />Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers<br />
Develop a Go-To-Market Plan<br />Source: Forrester Technology Marketing Council – 2011 Spring Member Meeting<br />
Push Right Content through Right Medium<br />Source: @joechernov at Eloqua and JESS3<br />
Measure and Adjust<br />
A Troux Story<br />
Social Media Explained<br />
Thank You!<br />Bertrand Hazard@productmarketer                                             www.arandomjog.com<br />
Social marketing in B2B World: Reality vs. Myth
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Social marketing in B2B World: Reality vs. Myth

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This content was presented at ProductCamp Austin 7. For more information, visit www.arandomjog.com

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  • “Really good marketing is, was, and will continue to be about getting the right message to the right person at the right time in the right way(s) to deliver the right results … No matter the tactics and tools we use, really good marketing is just that … really good marketing. John Moore
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  • Social marketing in B2B World: Reality vs. Myth

    1. 1. Social Marketing in B2B World: Reality vs. Myth<br />Bertrand Hazard@productmarketer www.arandomjog.com<br />
    2. 2.
    3. 3. Sounds Familiar?<br />
    4. 4. Does Social Really Matter?<br />Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers<br />
    5. 5. Confusion: Social media = Social Marketing<br />
    6. 6. Marketing Starts with Strategy<br />
    7. 7. New World of B2B Marketing<br />Source: Holger Schulze ® http://everythingtechnologymarketing.blogspot.com/<br />
    8. 8. Understand Your Buyer<br />Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers<br />
    9. 9. Develop a Go-To-Market Plan<br />Source: Forrester Technology Marketing Council – 2011 Spring Member Meeting<br />
    10. 10. Push Right Content through Right Medium<br />Source: @joechernov at Eloqua and JESS3<br />
    11. 11. Measure and Adjust<br />
    12. 12. A Troux Story<br />
    13. 13. Social Media Explained<br />
    14. 14. Thank You!<br />Bertrand Hazard@productmarketer www.arandomjog.com<br />

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