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Social marketing in B2B World: Reality vs. Myth
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Social marketing in B2B World: Reality vs. Myth

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This content was presented at ProductCamp Austin 7. For more information, visit www.arandomjog.com

This content was presented at ProductCamp Austin 7. For more information, visit www.arandomjog.com

Published in: Technology, Business
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  • This presentation dispels the 'one-size-fits-all' mentality that has caused social media to be discounted by businesses that could greatly benefit from an inexpensive touchpoint to build consultative value and loyalty...and then there is always Bertrand's wicked sense of humor evident in 'social media explained' ;-).
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  • Bertrand, I enjoyed your presentation - it was informative and entertaining!
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  • “Really good marketing is, was, and will continue to be about getting the right message to the right person at the right time in the right way(s) to deliver the right results … No matter the tactics and tools we use, really good marketing is just that … really good marketing. John Moore
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    • 1. Social Marketing in B2B World: Reality vs. Myth
      Bertrand Hazard@productmarketer www.arandomjog.com
    • 2.
    • 3. Sounds Familiar?
    • 4. Does Social Really Matter?
      Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers
    • 5. Confusion: Social media = Social Marketing
    • 6. Marketing Starts with Strategy
    • 7. New World of B2B Marketing
      Source: Holger Schulze ® http://everythingtechnologymarketing.blogspot.com/
    • 8. Understand Your Buyer
      Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers
    • 9. Develop a Go-To-Market Plan
      Source: Forrester Technology Marketing Council – 2011 Spring Member Meeting
    • 10. Push Right Content through Right Medium
      Source: @joechernov at Eloqua and JESS3
    • 11. Measure and Adjust
    • 12. A Troux Story
    • 13. Social Media Explained
    • 14. Thank You!
      Bertrand Hazard@productmarketer www.arandomjog.com

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