Your SlideShare is downloading. ×
OpenCoffee
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

OpenCoffee

2,856
views

Published on

Our presentation at OpenCoffee in Athens on July 1, 2008

Our presentation at OpenCoffee in Athens on July 1, 2008

Published in: Business, Technology

2 Comments
8 Likes
Statistics
Notes
  • here's the video as well

    <br /><object type="application/x-shockwave-flash" data="http://video.google.com/googleplayer.swf?docid=1614665943453080037&hl=en&fs=true" width="350" height="288"><param name="movie" value="http://video.google.com/googleplayer.swf?docid=1614665943453080037&hl=en&fs=true"></param><embed src="http://video.google.com/googleplayer.swf?docid=1614665943453080037&hl=en&fs=true" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • To the point! Social media is not just for spreading funny videos!

    The Viral Loop is why I sent my entry to World's Best Presentation 2008 in Facebook to all my female friends (with a personal message). If they like it, they will start the Viral Loop!
    http://www.slideshare.net/mgrtbx/how-do-we-educate-our-ch...

    And by the way, this whole competition is quite a Viral Loop for SlideShare. Think of the thousands of new hits they get as people promote contest entries - clever guy(s)!

    Samuli
    http://managerstoolbox.blogspot.com/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,856
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
2
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. OpenCoffee.gr
    • 2. Product Madness
    • 3. Product Madness +20 million users, situating us at position number 8 in Facebook companies +100 Applications
    • 4. Product Madness
    • 5. Viral Loop – The secret sauce Viral Factor, f f = X * Y * Z f >1  Viral Growth
    • 6. The Facebook viral channels
      • Invitations –The most important growth channel
      • Notifications -– brings growth and user engagement
      • Newsfeed – brings growth and user engagement
      • Email – an engagement channel
      • Profile box – a space an app can get in the profile page
      • Profile Action – a link in the user’s profile page
    • 7. The Problem
      • Changing a channel is complicated (usually requires code changes)
      • Measuring effectiveness of a channel is complicated
      • Users’ behavior change over time
      The cycle is too slow and expensive
    • 8. Viral Tuning - The flow
    • 9. Our Goal
      • “ Allow a Marketing manager with no coding experience to be able to see, modify and excel at viral channel optimization.  Make it practically as easy as sending an email and reading a stock chart. ”
    • 10. Process to get to the GOAL
      • KIS(s) methodology:
      • K eep I t S imple ( S tupid)
      • K ode, I nterface, S tatistics
    • 11. Kode ISS
      • K ode
    • 12. K Inteface SS
    • 13. KI Statistics S
    • 14. KIS S
      • Keeping It Simple… the S mart Way
    • 15. We are hiring!
      • WE WANT TO HIRE THE BEST. IF YOU ARE INTERESTED AND
      • MOTIVATED BY A FAST MOVING INDUSTRY PLEASE CHECK OUR
      • WEBSITE:
      • www.productmadness.com