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What is Product Life Cycle Management?

by on Aug 20, 2011

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Just about all manufactured products have a limited life, and during this life they will pass through four product life cycle stages; Introduction, Growth, Maturity and Decline. In each of these ...

Just about all manufactured products have a limited life, and during this life they will pass through four product life cycle stages; Introduction, Growth, Maturity and Decline. In each of these stages manufacturers face a different set of challenges. Product life cycle management is the application of different strategies to help meet these challenges and ensure that, whatever stage of the cycle a product may be going through, the manufacturer can maximize sales and profits for their product.

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What is Product Life Cycle Management? What is Product Life Cycle Management? Presentation Transcript