Mobile technology and social media are straining the resources of information companies. On top of their regular responsibilities, Editorial is expected to work with a wider range of media types, such as blogs and videos, some of which they have no experience in. Development needs to syndicate content to an array of smartphones and tablets.
This session offers a portfolio approach to creating successful, profitable mobile and social products. It presents frameworks for:
*Evaluating and supplementing existing talent, content and technology,
*Structuring the organization to be responsive and effective,
*Evaluating and funding new business ideas,
*Prioritizing initiatives so that the most promising are not starved of resources and the “”moonshots”" get a fighting chance, and
*Avoiding the pitfalls that arise from “”not knowing what you don’t know.”"
This session will address key questions and provide actionable solutions for effectively building out your content offerings for smartphones, tablets and social media:
1. Budget – Are there funds available to support a mobile initiative? What is the new product development process? What features, functions and content should be included?
2. Organization – Is the current organizational structure conducive to creating mobile offerings?
3. Publishing – Can I use or augment my existing streams or do I need new ones?
4. Talent – Do I have the talent I need? If not, should I hire or outsource or train?
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