Brief pharma caem backoffice

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Brief pharma caem backoffice

  1. 1. www.caem.net www.caemagencement.fr Marketing brief Back Office
  2. 2. www.caem.net www.caemagencement.fr Contents - Why Caem backoffice? - Position in the product portofolio? - Cibles - Market offer - Market trend - Development - Competition
  3. 3. www.caem.net www.caemagencement.fr ENLARGE CAEM OFFER CAEM IS THE ONLY BRAND SUPPLYING A GLOBAL OFFER IN PHARMACY IMAGE IDENTITTY NOTORIETY NEW BUSINESS NEW CUSTOMER ADDITIONAL TURNOVER ADDED VALUE Why Back Office?
  4. 4. www.caem.net www.caemagencement.fr Position in the product portofolio Healthcare market Parapharmacy Pharmacy Hospital pharmacy Front office Backoffice Backoffice TN9 TN9 Medidrawer Medidrawer Cabinets Cabinets Workstation Workstation Counters Counters Cabinets Cabinets Accessories Accessories Accessories Accessories
  5. 5. www.caem.net www.caemagencement.fr Targets - Pharmacies - Hospitals - Dealers and distributors at export - Caem subsidiaries
  6. 6. www.caem.net www.caemagencement.fr Market offer Brand Front Office Backoffice Caem Pharma Caem TN9 Medidrawer Hermès Métal SR 25 None Mobil M M18, MK3 None Gibam M18,M26,M28 Line of pharmacy drawers ICAS None Taxi drawers Willach None Fama Shoptec None Apothekensysteme Itab Sintek Rombic, stockflow, carroussel
  7. 7. www.caem.net www.caemagencement.fr Market trend - Robots Less than 10% of the french market is equiped with robots. 1500 pharmacies in 2011. Main avantage of the robot is efficiency and cost saving on labour costs. Main inconvenient is price, maintenance and fill in. - Static storage Most of pharmacies use shelves made of metal (Mag system ) or timber shelves. Main advantage is the cost Main inconvenient is lack of efficiency
  8. 8. www.caem.net www.caemagencement.fr - Dynamic storage Most of pharmacies use pharmacy drawers made by Icas, Willach or other. These drawers are very relialable and the market is not dynamic. Main advantage is reliabilty, main inconvenient is durability (for the producer). These installations are completed with static storage. Some manufacturers offer solutions similar to CAEM with its Medidrawer. Caem is the only to offer both Front and backoffice, except ITAB which is not very present in France. The market is about becoming mature and prepared to accept new solutions offering good efficiency and alternative choice to timber shelves or robots when the pharmacist refurbish its pharmacy. Market trend
  9. 9. www.caem.net www.caemagencement.fr Development - Back office solution The aim is to propose a global solution to the pharmacist turning around TN9 system - Shelving for front office – new range with permanent innovation to keep the client interested - Medidrawer solution - Work station solution base on TN9 4 post with a thick and strong timber top as workstation with options as : - Drawers cabinet - Doors cabinet - Desk - Lighting, reservation for cables ……
  10. 10. www.caem.net www.caemagencement.fr Development
  11. 11. www.caem.net www.caemagencement.fr Mobil M Competition
  12. 12. www.caem.net www.caemagencement.fr MobilM Competition
  13. 13. www.caem.net www.caemagencement.fr Competition Willach
  14. 14. www.caem.net www.caemagencement.fr Competition ITABStockflow Lockable cabinet

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