Finding Readers for Your Blog

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A presentation by Darren Rowse on finding readers for blogs. Presented at Melbourne ProBlogger Blog Training Day.

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  • Initially this is guess work - but as you get readers you can begin to tap into them to define them more accurately and develop these profiles through polls, surveys and anecdotal evidence.

  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist

  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist

  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist









  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist


  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist
  • Is Your Topic in Demand? (overall and post by post - Noble Samurai?)
    Build Something Worth Being Found
    Put Yourself ‘out there’
    Build Anticipation (series, future language, highlight best stuff)
    Start with the Readers You Have (look after them and they’ll spread it for you)
    Build a Sticky Blog (interlink posts, sneeze pages, calls to action to ‘join’, target hot entry points, interactivity)
    Content Events - Inspiration, Controversy, Resource, Research, Resources, Lists, Scoops, Sensational, Humor, Rants, Debate etc - designed to go beyond current network - analyze Digg, tweetmeme, Youtube to see what goes viral in your niche. Not every post. (self timer shot, image posts, controversy)
    Use familiar mediums for subscribing
    Persist




  • Finding Readers for Your Blog

    1. 1. Finding Readers
    2. 2. What was Your Biggest Day of Traffic? Why did it Happen?
    3. 3. Which Readers?
    4. 4. Knowing WHO you want to Read Informs: • Content Strategy • Promotional Strategy • Community Strategy • Monetization Strategy
    5. 5. Reader Profiles
    6. 6. Reader Profile #1
    7. 7. Reader Profile #2
    8. 8. Reader Profile #3
    9. 9. Reader Profiles • Demographics • Needs/Challenges • How they Use the Web • Motivations for Reading • Experience Level • Dreams • Financial Situation
    10. 10. Knowing WHO you want to Read Informs: • Content Strategy • Promotional Strategy • Community Strategy • Monetization Strategy
    11. 11. Principles of Finding Readers
    12. 12. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts
    13. 13. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found
    14. 14. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog
    15. 15. Build a ‘Home Base’
    16. 16. Outpost Outpost Outpost Outpost Home Base Outpost Outpost Outpost Outpost ProBlogger.net
    17. 17. Outpost
    18. 18. Outpost
    19. 19. Outpost
    20. 20. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog
    21. 21. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe
    22. 22. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have
    23. 23. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog
    24. 24. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog
    25. 25. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events
    26. 26. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events
    27. 27. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events • Use familiar Technologies for subscribing
    28. 28. RSS 27% Email 73%
    29. 29. Reader Welcome Subscribes Email Promotion Weekly Weekly Update Update Weekly Weekly Update Update Themed Email Cycle at Themed Update digital-photography-school.com Update Weekly Weekly Update Update Weekly Weekly Update Update Promotion
    30. 30. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events • Use familiar Technologies for subscribing
    31. 31. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events • Use familiar Technologies for subscribing • Persist
    32. 32. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events • Use familiar Technologies for subscribing • Persist • Promote but not too much
    33. 33. Promote.... but not too much
    34. 34. Techniques for Finding Readers • Guest Posting • Social Media Sites • Youtube • SEO • Forums • Pitch other Bloggers • Leverage other online and offline presence • Participate in memes and projects of others • Blogging/Web Communities • Competitions and Awards • Speaking at Events and workshops online/offline
    35. 35. Techniques for Finding Readers • Blog Alliances • Present Workshops • Develop Reports/Whitepapers • Incentivise Subscriptions • Interview Someone/Be Interviewed • Comment on others Blogs • Comment on Readers Blogs • Promote ‘posts’ or ‘landing pages’ not just your ‘blog’ • Advertise (SU, FB, Myspace) • Submit stories to media/press releases • Anticipate big events (search traffic) • Press Releases
    36. 36. Questions?

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