Creating Killer Content for Your Blog

CREATING KILLER CONTENT Chris Garrett

AGENDA • What is Killer Content? • Why Create Killer Content? • Critical Success Factors • Generating Killer Content Ideas • Mistakes to Avoid

FIRST ... Common Sense is Seldom Common Practice! • Are you doing this? • Are your peers/competitors? • Could you do better at this?

WHAT IS KILLER CONTENT? Attraction Referral Retention Conversion

WHY CREATE KILLER CONTENT? • Put your blog on the map, Must-have Resource • Brand, Authority • SEO - Search engine performance • Viral Appeal, Visibility, Value, Longevity • Marketability, Re-Package into Products • Convert your trafﬁc

Know. Like. Trust.

QUESTIONS • Do you know your prospect? • Do you know your niche? • Do you know your positioning?

CRITICAL SUCCESS FACTORS • Be Remarkable • Easy to Grasp • More useful • Friendly URL • In more depth • WIIFM • Better researched • Minimum Hype • Attractively presented • Prominent placement • Magnetic Headlines • No barriers

COMPELLING CONTENT TYPES 1. Your biggest tips 6. Research and Results 2. Big Vision 7. Jargon Buster 3. Guides, How-To, Tutorials 8. Product Database 4. FAQs 9. Case Studies 5. Story with a Message 10.Resource Round-Up

GENERATING IDEAS

BLOG THIS What What you they know want

EMOTIONAL MOTIVATORS

EMOTIONAL MOTIVATORS • Towards ... Away From

EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future

EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ...

EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ... • Information ... Action

HEADLINES

10 PROVEN HEADLINE FORMULAS THAT REALLY WORK 1. Do You Make These ________ Mistakes? 6. If You ________, You Can ___________ 2. The Secrets of ___________ 7. Finally, No More _______ 3. What ______ Can Teach Us About ________ 8. At Last! _________ 4. Everything You Know About _____ Is Wrong 9. Learn How Millions of ______ ________ 5. How _______ Made _____ and You Can Too! 10.How to Get More/Better/Cheaper _______

BORROW AUTHORITY

JEDI MIND TRICKS

JEDI MIND TRICKS • Audience

JEDI MIND TRICKS • Audience • Relationships

JEDI MIND TRICKS • Audience • Relationships • Authority

JEDI MIND TRICKS • Audience • Relationships • Authority • Proof

JEDI MIND TRICKS • Audience • Relationships • Authority • Proof • Story

JEDI MIND TRICKS • Audience • Conversation • Relationships • Authority • Proof • Story

JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Proof • Story

JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Story

JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story

JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story • Consistency

MULTIMEDIA

REPURPOSE Your Content Your Webinar

CASE STUDY

MISTAKES

MISTAKES • Writing purely for Search

MISTAKES • Writing purely for Search • Filler Content

MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas

MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber

MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber • Poking the Hornets Nest

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Creating Killer Content for Your Blog

by Darren Rowse

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