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Creating Killer Content for Your Blog
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Creating Killer Content for Your Blog

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A presentation by Chris Garrett for the ProBlogger Melbourne Blog Training Day (#pbevent).

A presentation by Chris Garrett for the ProBlogger Melbourne Blog Training Day (#pbevent).

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  • Transcript

    • 1. CREATING KILLER CONTENT Chris Garrett
    • 2. AGENDA • What is Killer Content? • Why Create Killer Content? • Critical Success Factors • Generating Killer Content Ideas • Mistakes to Avoid
    • 3. FIRST ... Common Sense is Seldom Common Practice! • Are you doing this? • Are your peers/competitors? • Could you do better at this?
    • 4. WHAT IS KILLER CONTENT? Attraction Referral Retention Conversion
    • 5. WHY CREATE KILLER CONTENT? • Put your blog on the map, Must-have Resource • Brand, Authority • SEO - Search engine performance • Viral Appeal, Visibility, Value, Longevity • Marketability, Re-Package into Products • Convert your traffic
    • 6. Know. Like. Trust.
    • 7. QUESTIONS • Do you know your prospect? • Do you know your niche? • Do you know your positioning?
    • 8. CRITICAL SUCCESS FACTORS • Be Remarkable • Easy to Grasp • More useful • Friendly URL • In more depth • WIIFM • Better researched • Minimum Hype • Attractively presented • Prominent placement • Magnetic Headlines • No barriers
    • 9. COMPELLING CONTENT TYPES 1. Your biggest tips 6. Research and Results 2. Big Vision 7. Jargon Buster 3. Guides, How-To, Tutorials 8. Product Database 4. FAQs 9. Case Studies 5. Story with a Message 10.Resource Round-Up
    • 10. GENERATING IDEAS
    • 11. BLOG THIS What What you they know want
    • 12. EMOTIONAL MOTIVATORS
    • 13. EMOTIONAL MOTIVATORS • Towards ... Away From
    • 14. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future
    • 15. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ...
    • 16. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ... • Information ... Action
    • 17. HEADLINES
    • 18. 10 PROVEN HEADLINE FORMULAS THAT REALLY WORK 1. Do You Make These ________ Mistakes? 6. If You ________, You Can ___________ 2. The Secrets of ___________ 7. Finally, No More _______ 3. What ______ Can Teach Us About ________ 8. At Last! _________ 4. Everything You Know About _____ Is Wrong 9. Learn How Millions of ______ ________ 5. How _______ Made _____ and You Can Too! 10.How to Get More/Better/Cheaper _______
    • 19. BORROW AUTHORITY
    • 20. JEDI MIND TRICKS
    • 21. JEDI MIND TRICKS • Audience
    • 22. JEDI MIND TRICKS • Audience • Relationships
    • 23. JEDI MIND TRICKS • Audience • Relationships • Authority
    • 24. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof
    • 25. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof • Story
    • 26. JEDI MIND TRICKS • Audience • Conversation • Relationships • Authority • Proof • Story
    • 27. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Proof • Story
    • 28. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Story
    • 29. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story
    • 30. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story • Consistency
    • 31. MULTIMEDIA
    • 32. REPURPOSE Your Content Your Webinar
    • 33. CASE STUDY
    • 34. CASE STUDY
    • 35. CASE STUDY
    • 36. CASE STUDY
    • 37. CASE STUDY
    • 38. CASE STUDY
    • 39. CASE STUDY
    • 40. MISTAKES
    • 41. MISTAKES • Writing purely for Search
    • 42. MISTAKES • Writing purely for Search • Filler Content
    • 43. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas
    • 44. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber
    • 45. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber • Poking the Hornets Nest

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