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CREATING KILLER CONTENT
        Chris Garrett
AGENDA

• What   is Killer Content?

• Why   Create Killer Content?

• Critical   Success Factors

• Generating    Killer ...
FIRST ...
    Common Sense is Seldom

       Common Practice!
•        Are you doing this?
•    Are your peers/competitors...
WHAT IS KILLER CONTENT?
             Attraction



  Referral                Retention




             Conversion
WHY CREATE KILLER
              CONTENT?
• Put   your blog on the map, Must-have Resource

• Brand, Authority

• SEO    - ...
Know. Like. Trust.
QUESTIONS


• Do   you know your prospect?

• Do   you know your niche?

• Do   you know your positioning?
CRITICAL SUCCESS FACTORS

• Be   Remarkable              • Easy   to Grasp

• More    useful               • Friendly   UR...
COMPELLING
                CONTENT TYPES
1. Your biggest tips           6. Research and Results

2. Big Vision            ...
GENERATING IDEAS
BLOG THIS


What   What
 you   they
know   want
EMOTIONAL MOTIVATORS
EMOTIONAL MOTIVATORS

  • Towards   ... Away From
EMOTIONAL MOTIVATORS

  • Towards   ... Away From

  • Past, Present, Future
EMOTIONAL MOTIVATORS

  • Towards   ... Away From

  • Past, Present, Future

  • What   If? How To ...
EMOTIONAL MOTIVATORS

  • Towards   ... Away From

  • Past, Present, Future

  • What   If? How To ...

  • Information  ...
HEADLINES
10 PROVEN HEADLINE
   FORMULAS THAT REALLY WORK
1. Do You Make These ________ Mistakes?       6. If You ________, You Can ...
BORROW AUTHORITY
JEDI MIND TRICKS
JEDI MIND TRICKS
• Audience
JEDI MIND TRICKS
• Audience

• Relationships
JEDI MIND TRICKS
• Audience

• Relationships

• Authority
JEDI MIND TRICKS
• Audience

• Relationships

• Authority

• Proof
JEDI MIND TRICKS
• Audience

• Relationships

• Authority

• Proof

• Story
JEDI MIND TRICKS
• Audience        • Conversation

• Relationships

• Authority

• Proof

• Story
JEDI MIND TRICKS
• Audience        • Conversation

• Relationships   • Reciprocity

• Authority

• Proof

• Story
JEDI MIND TRICKS
• Audience        • Conversation

• Relationships   • Reciprocity

• Authority       • Polarity

• Proof
...
JEDI MIND TRICKS
• Audience        • Conversation

• Relationships   • Reciprocity

• Authority       • Polarity

• Proof ...
JEDI MIND TRICKS
• Audience        • Conversation

• Relationships   • Reciprocity

• Authority       • Polarity

• Proof ...
MULTIMEDIA
REPURPOSE


Your Content
Your Webinar
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
MISTAKES
MISTAKES

• Writing   purely for Search
MISTAKES

• Writing    purely for Search

• Filler   Content
MISTAKES

• Writing    purely for Search

• Filler   Content

• Recycling   Ideas
MISTAKES

• Writing    purely for Search

• Filler   Content

• Recycling   Ideas

• Echo-Chamber
MISTAKES

• Writing    purely for Search

• Filler   Content

• Recycling   Ideas

• Echo-Chamber

• Poking    the Hornets...
Creating Killer Content for Your Blog
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Creating Killer Content for Your Blog

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A presentation by Chris Garrett for the ProBlogger Melbourne Blog Training Day (#pbevent).

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  • Transcript of "Creating Killer Content for Your Blog"

    1. 1. CREATING KILLER CONTENT Chris Garrett
    2. 2. AGENDA • What is Killer Content? • Why Create Killer Content? • Critical Success Factors • Generating Killer Content Ideas • Mistakes to Avoid
    3. 3. FIRST ... Common Sense is Seldom Common Practice! • Are you doing this? • Are your peers/competitors? • Could you do better at this?
    4. 4. WHAT IS KILLER CONTENT? Attraction Referral Retention Conversion
    5. 5. WHY CREATE KILLER CONTENT? • Put your blog on the map, Must-have Resource • Brand, Authority • SEO - Search engine performance • Viral Appeal, Visibility, Value, Longevity • Marketability, Re-Package into Products • Convert your traffic
    6. 6. Know. Like. Trust.
    7. 7. QUESTIONS • Do you know your prospect? • Do you know your niche? • Do you know your positioning?
    8. 8. CRITICAL SUCCESS FACTORS • Be Remarkable • Easy to Grasp • More useful • Friendly URL • In more depth • WIIFM • Better researched • Minimum Hype • Attractively presented • Prominent placement • Magnetic Headlines • No barriers
    9. 9. COMPELLING CONTENT TYPES 1. Your biggest tips 6. Research and Results 2. Big Vision 7. Jargon Buster 3. Guides, How-To, Tutorials 8. Product Database 4. FAQs 9. Case Studies 5. Story with a Message 10.Resource Round-Up
    10. 10. GENERATING IDEAS
    11. 11. BLOG THIS What What you they know want
    12. 12. EMOTIONAL MOTIVATORS
    13. 13. EMOTIONAL MOTIVATORS • Towards ... Away From
    14. 14. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future
    15. 15. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ...
    16. 16. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ... • Information ... Action
    17. 17. HEADLINES
    18. 18. 10 PROVEN HEADLINE FORMULAS THAT REALLY WORK 1. Do You Make These ________ Mistakes? 6. If You ________, You Can ___________ 2. The Secrets of ___________ 7. Finally, No More _______ 3. What ______ Can Teach Us About ________ 8. At Last! _________ 4. Everything You Know About _____ Is Wrong 9. Learn How Millions of ______ ________ 5. How _______ Made _____ and You Can Too! 10.How to Get More/Better/Cheaper _______
    19. 19. BORROW AUTHORITY
    20. 20. JEDI MIND TRICKS
    21. 21. JEDI MIND TRICKS • Audience
    22. 22. JEDI MIND TRICKS • Audience • Relationships
    23. 23. JEDI MIND TRICKS • Audience • Relationships • Authority
    24. 24. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof
    25. 25. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof • Story
    26. 26. JEDI MIND TRICKS • Audience • Conversation • Relationships • Authority • Proof • Story
    27. 27. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Proof • Story
    28. 28. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Story
    29. 29. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story
    30. 30. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story • Consistency
    31. 31. MULTIMEDIA
    32. 32. REPURPOSE Your Content Your Webinar
    33. 33. CASE STUDY
    34. 34. CASE STUDY
    35. 35. CASE STUDY
    36. 36. CASE STUDY
    37. 37. CASE STUDY
    38. 38. CASE STUDY
    39. 39. CASE STUDY
    40. 40. MISTAKES
    41. 41. MISTAKES • Writing purely for Search
    42. 42. MISTAKES • Writing purely for Search • Filler Content
    43. 43. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas
    44. 44. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber
    45. 45. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber • Poking the Hornets Nest
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