Creating Killer Content for Your Blog

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A presentation by Chris Garrett for the ProBlogger Melbourne Blog Training Day (#pbevent).

A presentation by Chris Garrett for the ProBlogger Melbourne Blog Training Day (#pbevent).

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Transcript

  • 1. CREATING KILLER CONTENT Chris Garrett
  • 2. AGENDA • What is Killer Content? • Why Create Killer Content? • Critical Success Factors • Generating Killer Content Ideas • Mistakes to Avoid
  • 3. FIRST ... Common Sense is Seldom Common Practice! • Are you doing this? • Are your peers/competitors? • Could you do better at this?
  • 4. WHAT IS KILLER CONTENT? Attraction Referral Retention Conversion
  • 5. WHY CREATE KILLER CONTENT? • Put your blog on the map, Must-have Resource • Brand, Authority • SEO - Search engine performance • Viral Appeal, Visibility, Value, Longevity • Marketability, Re-Package into Products • Convert your traffic
  • 6. Know. Like. Trust.
  • 7. QUESTIONS • Do you know your prospect? • Do you know your niche? • Do you know your positioning?
  • 8. CRITICAL SUCCESS FACTORS • Be Remarkable • Easy to Grasp • More useful • Friendly URL • In more depth • WIIFM • Better researched • Minimum Hype • Attractively presented • Prominent placement • Magnetic Headlines • No barriers
  • 9. COMPELLING CONTENT TYPES 1. Your biggest tips 6. Research and Results 2. Big Vision 7. Jargon Buster 3. Guides, How-To, Tutorials 8. Product Database 4. FAQs 9. Case Studies 5. Story with a Message 10.Resource Round-Up
  • 10. GENERATING IDEAS
  • 11. BLOG THIS What What you they know want
  • 12. EMOTIONAL MOTIVATORS
  • 13. EMOTIONAL MOTIVATORS • Towards ... Away From
  • 14. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future
  • 15. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ...
  • 16. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ... • Information ... Action
  • 17. HEADLINES
  • 18. 10 PROVEN HEADLINE FORMULAS THAT REALLY WORK 1. Do You Make These ________ Mistakes? 6. If You ________, You Can ___________ 2. The Secrets of ___________ 7. Finally, No More _______ 3. What ______ Can Teach Us About ________ 8. At Last! _________ 4. Everything You Know About _____ Is Wrong 9. Learn How Millions of ______ ________ 5. How _______ Made _____ and You Can Too! 10.How to Get More/Better/Cheaper _______
  • 19. BORROW AUTHORITY
  • 20. JEDI MIND TRICKS
  • 21. JEDI MIND TRICKS • Audience
  • 22. JEDI MIND TRICKS • Audience • Relationships
  • 23. JEDI MIND TRICKS • Audience • Relationships • Authority
  • 24. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof
  • 25. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof • Story
  • 26. JEDI MIND TRICKS • Audience • Conversation • Relationships • Authority • Proof • Story
  • 27. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Proof • Story
  • 28. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Story
  • 29. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story
  • 30. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story • Consistency
  • 31. MULTIMEDIA
  • 32. REPURPOSE Your Content Your Webinar
  • 33. CASE STUDY
  • 34. CASE STUDY
  • 35. CASE STUDY
  • 36. CASE STUDY
  • 37. CASE STUDY
  • 38. CASE STUDY
  • 39. CASE STUDY
  • 40. MISTAKES
  • 41. MISTAKES • Writing purely for Search
  • 42. MISTAKES • Writing purely for Search • Filler Content
  • 43. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas
  • 44. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber
  • 45. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber • Poking the Hornets Nest