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Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
Creating Killer Content for Your Blog
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Creating Killer Content for Your Blog

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A presentation by Chris Garrett for the ProBlogger Melbourne Blog Training Day (#pbevent).

A presentation by Chris Garrett for the ProBlogger Melbourne Blog Training Day (#pbevent).

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  • Transcript

    • 1. CREATING KILLER CONTENT Chris Garrett
    • 2. AGENDA • What is Killer Content? • Why Create Killer Content? • Critical Success Factors • Generating Killer Content Ideas • Mistakes to Avoid
    • 3. FIRST ... Common Sense is Seldom Common Practice! • Are you doing this? • Are your peers/competitors? • Could you do better at this?
    • 4. WHAT IS KILLER CONTENT? Attraction Referral Retention Conversion
    • 5. WHY CREATE KILLER CONTENT? • Put your blog on the map, Must-have Resource • Brand, Authority • SEO - Search engine performance • Viral Appeal, Visibility, Value, Longevity • Marketability, Re-Package into Products • Convert your traffic
    • 6. Know. Like. Trust.
    • 7. QUESTIONS • Do you know your prospect? • Do you know your niche? • Do you know your positioning?
    • 8. CRITICAL SUCCESS FACTORS • Be Remarkable • Easy to Grasp • More useful • Friendly URL • In more depth • WIIFM • Better researched • Minimum Hype • Attractively presented • Prominent placement • Magnetic Headlines • No barriers
    • 9. COMPELLING CONTENT TYPES 1. Your biggest tips 6. Research and Results 2. Big Vision 7. Jargon Buster 3. Guides, How-To, Tutorials 8. Product Database 4. FAQs 9. Case Studies 5. Story with a Message 10.Resource Round-Up
    • 10. GENERATING IDEAS
    • 11. BLOG THIS What What you they know want
    • 12. EMOTIONAL MOTIVATORS
    • 13. EMOTIONAL MOTIVATORS • Towards ... Away From
    • 14. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future
    • 15. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ...
    • 16. EMOTIONAL MOTIVATORS • Towards ... Away From • Past, Present, Future • What If? How To ... • Information ... Action
    • 17. HEADLINES
    • 18. 10 PROVEN HEADLINE FORMULAS THAT REALLY WORK 1. Do You Make These ________ Mistakes? 6. If You ________, You Can ___________ 2. The Secrets of ___________ 7. Finally, No More _______ 3. What ______ Can Teach Us About ________ 8. At Last! _________ 4. Everything You Know About _____ Is Wrong 9. Learn How Millions of ______ ________ 5. How _______ Made _____ and You Can Too! 10.How to Get More/Better/Cheaper _______
    • 19. BORROW AUTHORITY
    • 20. JEDI MIND TRICKS
    • 21. JEDI MIND TRICKS • Audience
    • 22. JEDI MIND TRICKS • Audience • Relationships
    • 23. JEDI MIND TRICKS • Audience • Relationships • Authority
    • 24. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof
    • 25. JEDI MIND TRICKS • Audience • Relationships • Authority • Proof • Story
    • 26. JEDI MIND TRICKS • Audience • Conversation • Relationships • Authority • Proof • Story
    • 27. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Proof • Story
    • 28. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Story
    • 29. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story
    • 30. JEDI MIND TRICKS • Audience • Conversation • Relationships • Reciprocity • Authority • Polarity • Proof • Commitment • Story • Consistency
    • 31. MULTIMEDIA
    • 32. REPURPOSE Your Content Your Webinar
    • 33. CASE STUDY
    • 34. CASE STUDY
    • 35. CASE STUDY
    • 36. CASE STUDY
    • 37. CASE STUDY
    • 38. CASE STUDY
    • 39. CASE STUDY
    • 40. MISTAKES
    • 41. MISTAKES • Writing purely for Search
    • 42. MISTAKES • Writing purely for Search • Filler Content
    • 43. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas
    • 44. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber
    • 45. MISTAKES • Writing purely for Search • Filler Content • Recycling Ideas • Echo-Chamber • Poking the Hornets Nest

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