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Confessions of a Blogger

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Slides from my presentation at www.MarketingNow.biz in Melbourne - September 2009. …

Slides from my presentation at www.MarketingNow.biz in Melbourne - September 2009.

Early slides related to my story of blogging - after that it goes on to explore some of the lessons I've learned as a blogger since 2002.

I'll expand on this on www.ProBlogger.net as a series of posts exploring the main points over the coming weeks.

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  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • outposts could be many other things - for each situation it’ll be a different mix and could include:
    other blogs
    forums and community sites
    social bookmarking sites
    social media sites
    social messaging tools
  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • The Way I look at Social Media

    Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
    Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc
  • How to Build Community
    •Give members ways to 'belong' (newsletters, subscribers, membership areas)
    •Give readers jobs
    •Make readers famous
    •build momentum/anticipation
    •use social proof
    •sticky sites
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • Benefits of Social Media

    •Research tool
    •Reinforce and expand brand
    •Promote content/drive traffic
    •Extend audience
    •Networking with others in my industry
  • How to Build Community
    •Give members ways to 'belong' (newsletters, subscribers, membership areas)
    •Give readers jobs
    •Make readers famous
    •build momentum/anticipation
    •use social proof
    •sticky sites
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • What need does your blog fulfill
    Usefulness and Uniqueness
    Prolific
    Frequent Updates/Rhythm
    Emotion and Opinion - Add value
  • Transcript

    • 1. CC by [minifig] Confessions of a Blogger & Social Media Addict Darren Rowse - ProBlogger.net
    • 2. Pre 2002
    • 3. Voice
    • 4. Community
    • 5. Today
    • 6. Today • 3 million visitors
    • 7. Today • 3 million visitors • 12 page views
    • 8. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections
    • 9. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue
    • 10. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time)
    • 11. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book
    • 12. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members
    • 13. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards
    • 14. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards • ebooks
    • 15. Listen CC by [vernhart]
    • 16. Identify Goals
    • 17. Build a ‘Home Base’
    • 18. Outpost Outpost Outpost Outpost Home Base Outpost Outpost Outpost Outpost ProBlogger.net inspired by chrisbrogan.com
    • 19. out Home out post post Base ProBlogger.net
    • 20. Outpost Outpost Outpost Outpost Home Outpost Base Outpost Outpost Outpost
    • 21. Outpost
    • 22. Outpost
    • 23. Outpost
    • 24. Listen CC by [vernhart]
    • 25. Be Useful
    • 26. Build Community CC by Mick 0
    • 27. Be Personal CC by [HckySo]
    • 28. Tell Stories CC by [Jer Kunz]
    • 29. Be Unique CC by [nickwheeleroz]
    • 30. Be Relational CC by Jeff Bauche
    • 31. Leverage What You Have CC by macca
    • 32. Craft Content CC by [Phil h]
    • 33. Ask Questions CC by [Macarena C.]
    • 34. Be Playful CC by [Todd Baker]
    • 35. Be Transparent
    • 36. Be Accessible
    • 37. Be Passionate CC by [Carlo Nicora]
    • 38. Promote.... but not too much
    • 39. Viral Promotion
    • 40. Social Proof
    • 41. Use Familiar Mediums
    • 42. Be Prolific CC by [Thomas Rockstar]
    • 43. Persist
    • 44. My Card DARREN ROWSE web: problogger.net twitter: @problogger email: darren@problogger.net