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Confessions of a Blogger

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5 comments

Comments 1 - 5 of 5 previous next Post a comment

  • + michaeldeutch michaeldeutch 2 months ago
    Great presentation. I think the first few slides needed your voice but the rest were great as stand-alone slides that get the point across.
  • + Andy_Kovacs ELC Consultants 2 months ago
    Nice work, visually appealing and offering clear, crystalized direction.

    Hats off to you!
  • + nathan23rd nathan23rd 2 months ago
    great pressentation!!!! like ur style less on letters more on pics!!!
  • + problogger Darren Rowse 2 months ago
    thanks James - I do appreciate that.
  • + safeday James Roughton 2 months ago
    This is a great presentation. I have posted to my twitter for my readers to review.
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Notes on slide 1

The Way I look at Social Media

Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc

outposts could be many other things - for each situation it’ll be a different mix and could include:
other blogs
forums and community sites
social bookmarking sites
social media sites
social messaging tools

The Way I look at Social Media

Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc

The Way I look at Social Media

Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc

The Way I look at Social Media

Outposts - places where you have a presence, listen, add value, produce content, build profile, have conversation, make connections and through all of this - point to your Home Base.
Home Base - place where people find you, where you produce valuable content, solve problems, provide resouce, build community etc

How to Build Community
•Give members ways to 'belong' (newsletters, subscribers, membership areas)
•Give readers jobs
•Make readers famous
•build momentum/anticipation
•use social proof
•sticky sites

What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value

What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value

Benefits of Social Media

•Research tool
•Reinforce and expand brand
•Promote content/drive traffic
•Extend audience
•Networking with others in my industry

How to Build Community
•Give members ways to 'belong' (newsletters, subscribers, membership areas)
•Give readers jobs
•Make readers famous
•build momentum/anticipation
•use social proof
•sticky sites

What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value

What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value

What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value

What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value

What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value

What need does your blog fulfill
Usefulness and Uniqueness
Prolific
Frequent Updates/Rhythm
Emotion and Opinion - Add value

34 Favorites

Confessions of a Blogger - Presentation Transcript

  1. CC by [minifig] Confessions of a Blogger & Social Media Addict Darren Rowse - ProBlogger.net
  2. Pre 2002
  3. Voice
  4. Community
  5. Today
  6. Today • 3 million visitors
  7. Today • 3 million visitors • 12 page views
  8. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections
  9. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue
  10. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time)
  11. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book
  12. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members
  13. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards
  14. Today • 3 million visitors • 12 page views • 150,000 Social Network Connections • Six Figures per Year Revenue • 9 Writers (part time) • ProBlogger the Book • Forums - 70,000 members • Job Boards • ebooks
  15. Listen CC by [vernhart]
  16. Identify Goals
  17. Build a ‘Home Base’
  18. Outpost Outpost Outpost Outpost Home Base Outpost Outpost Outpost Outpost ProBlogger.net inspired by chrisbrogan.com
  19. out Home out post post Base ProBlogger.net
  20. Outpost Outpost Outpost Outpost Home Outpost Base Outpost Outpost Outpost
  21. Outpost
  22. Outpost
  23. Outpost
  24. Listen CC by [vernhart]
  25. Be Useful
  26. Build Community CC by Mick 0
  27. Be Personal CC by [HckySo]
  28. Tell Stories CC by [Jer Kunz]
  29. Be Unique CC by [nickwheeleroz]
  30. Be Relational CC by Jeff Bauche
  31. Leverage What You Have CC by macca
  32. Craft Content CC by [Phil h]
  33. Ask Questions CC by [Macarena C.]
  34. Be Playful CC by [Todd Baker]
  35. Be Transparent
  36. Be Accessible
  37. Be Passionate CC by [Carlo Nicora]
  38. Promote.... but not too much
  39. Viral Promotion
  40. Social Proof
  41. Use Familiar Mediums
  42. Be Prolific CC by [Thomas Rockstar]
  43. Persist
  44. My Card DARREN ROWSE web: problogger.net twitter: @problogger email: darren@problogger.net

+ Darren RowseDarren Rowse, 2 months ago

custom

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