Challenges for UX Professionals

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This is the (translated) presentation I gave at the World Usability Day event in Cologne, Germany. …

This is the (translated) presentation I gave at the World Usability Day event in Cologne, Germany.

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  • 1. http://www.flickr.com/photos/otterman/4475203104/Challengesfor UX Professionals. Lennart Hennigs Interaction Designer
  • 2. Quick reminder.Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210
  • 3. Quick reminder.Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210
  • 4. http://www.flickr.com/photos/hoyvinmayvin/4658670973/Products.
  • 5. Quick reminder.Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210
  • 6. Quick reminder.Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210
  • 7. http://www.flickr.com/photos/hoyvinmayvin/4308697324/User focus.
  • 8. Quick reminder.Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210
  • 9. Quick reminder.Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210
  • 10. UX method knowledge.
  • 11. Quick reminder.Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210
  • 12. Quick reminder.Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210
  • 13. http://www.flickr.com/photos/hoyvinmayvin/5406627444/Usability.
  • 14. usable = successful ?
  • 15. The three legged stool.Don Norman.
  • 16. The three legged stool.“Human-centered development requires three equal partners, three legs to the triad of product development: technology, marketing, and user experience.” The Invisible Computer, 1998.
  • 17. The three legged stool.“Human-centered development requires three equal partners, three legs to the triad of product development: technology, marketing, and user experience.” The Invisible Computer, 1998.
  • 18. The three legged stool.“Human-centered development requires three equal partners, three legs to the triad of product development: technology, marketing, and user experience.” The Invisible Computer, 1998.
  • 19. The three legged stool.“Human-centered development requires three equal partners, three legs to the triad of product development: technology, marketing, and user experience.” The Invisible Computer, 1998.
  • 20. The three legged stool.“Human-centered development requires three equal partners, three legs to the triad of product development: technology, marketing, and user experience.”“All three legs provide necessary and complementary strengths. Weaken one leg and the product falls.” The Invisible Computer, 1998.
  • 21. What does that mean for usUX Professionals?
  • 22. http://www.flickr.com/photos/hoyvinmayvin/4823244616Think outside the box.
  • 23. T-shaped Individuals.Bill Moggridge.
  • 24. IDEO is an international design and innovationconsultancy founded in Palo Alto, The company helps design products, services, environments, and digital experiences. Wikipedia.
  • 25. breadth of knowledge depth of expertiseè  High level of expertise in one area , e. g. User Experience.è  (Useful) knowledge in other areas.
  • 26. “We believe the future belongs to T-shaped people. And its not easy to replace a T-shaped person. The broader your talents, the more your ability lies in the overlaps between disciplines, the less likely you will find yourself outsourced.” Tom Kelley: 10 Faces of Innovation, 2005.
  • 27. User Experience Disciplines.PsychologyUser ResearchVisual DesignInteraction DesignInformation DesignInformation ArchitectureUsability Testing
  • 28. What kind of T am I?Psychology 1User Research 2Visual Design 1Interaction Design 5Information Design 3Information Architecture 5Usability Testing 4
  • 29. Useful knowledge and skills of UX Professionals.e. g.General knowledge about ProgrammingHTML / CSSCopywritingIndustrial DesignGeneral knowledge about ProcessesRequirement Engineering…
  • 30. http://www.flickr.com/photos/hoyvinmayvin/4170037141/Cooperation.
  • 31. The ISO standard.Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210
  • 32. What is missing?Human Centered DesignAn approach to system design and development that aims to makeinteractive systems more usable by focusing on the use of thesystem; applying human factors, ergonomics and usabilityknowledge and techniques. DIN EN ISO 9241:210à  Working in interdisciplinary team.à  Cooperation with other departments / disciplines.
  • 33. http://www.flickr.com/photos/senorwences/2366892425/UX is still a black box.
  • 34. http://www.flickr.com/photos/dudeoflego/5105353202/We often left in the cold.
  • 35. http://www.flickr.com/photos/otterman/5253602842/...and have no strong ties withinthe organization.
  • 36. http://www.flickr.com/photos/hoyvinmayvin/5166095952/Our work is often challenging.
  • 37. A typical project?§  A lot of stakeholders.
  • 38. A typical project?§  A lot of stakeholders.§  ...with different expectations and priorities.
  • 39. A typical project?§  A lot of stakeholders.§  ...with different expectations and priorities.§  Requirements are complex and intertwined.
  • 40. A typical project?§  A lot of stakeholders.§  ...with different expectations and priorities.§  Requirements are complex and intertwined.§  Defining the problem is hard and the definition changes.
  • 41. A typical project?§  A lot of stakeholders.§  ...with different expectations and priorities.§  Requirements are complex and intertwined.§  Defining the problem is hard and the definition changes.§  The problem is unique.
  • 42. A typical project?§  A lot of stakeholders.§  ...with different expectations and priorities.§  Requirements are complex and intertwined.§  Defining the problem is hard and the definition changes.§  The problem is unique.§  We don’t know what an optimal solution could be before we start.
  • 43. A typical project?§  A lot of stakeholders.§  ...with different expectations and priorities.§  Requirements are complex and intertwined.§  Defining the problem is hard and the definition changes.§  The problem is unique.§  We don’t know what an optimal solution could be before we start.
  • 44. http://shattered-black-rose.deviantart.com/art/Wicked-wallpaper-38452670 PROBLEMS Horst Rittel and Melvin Webber, 1973.
  • 45. What helps against wickedproblems?
  • 46. What helps against wicked problems?è  Involve stakeholder. Camillus – Strategy as a wicked problem, 2008.
  • 47. What helps against wicked problems?è  Involve stakeholder.è  Define a common vision. Camillus – Strategy as a wicked problem, 2008.
  • 48. What helps against wicked problems?è  Involve stakeholder.è  Define a common vision.è  Document ideas and communicate them. Camillus – Strategy as a wicked problem, 2008.
  • 49. What helps against wicked problems?è  Involve stakeholder.è  Define a common vision.è  Document ideas and communicate them.è  Take tiny steps. Camillus – Strategy as a wicked problem, 2008.
  • 50. What helps against wicked problems?è  Involve stakeholder.è  Define a common vision.è  Document ideas and communicate them.è  Take tiny steps.è  Evaluate progress and iterate. Camillus – Strategy as a wicked problem, 2008.
  • 51. What helps against wicked problems?è  Involve stakeholder.è  Define a common vision.è  Document ideas and communicate them.è  Take tiny steps.è  Evaluate progress and iterate. Camillus – Strategy as a wicked problem, 2008.
  • 52. http://www.flickr.com/photos/hoyvinmayvin/5104399796/We need to better explainwhat we do.
  • 53. „We are the voice of the user.“
  • 54. We need to show where weas UX professionals cancontribute and add value.
  • 55. http://www.flickr.com/photos/hoyvinmayvin/5133858870/Define a common vision.
  • 56. We already have the tools tocreate a common vision.
  • 57. The Vision.The User Experience we want to create.
  • 58. For who? And why?Personas.
  • 59. How should it look and function?Scenarios, Storyboards, Wireframes & Prototypes.
  • 60. Strengths of our work products.è  They make design (decisions) tangible.è  ...and comprehensible.è  They reduce the complexity of written requirements..è  They create a common understanding.
  • 61. Well, at least in theory.
  • 62. We need to remind ourselvesthat our documents need to beusable and accessible.
  • 63. Usable documents.§  We often don‘t think about our readers.§  Our documents are hard to read and understand for non-UX people.§  We don‘t think about how our documents will be used later on in the process.
  • 64. Usable documents.§  We often don‘t think about our readers.§  Our documents are hard to read and understand for non-UX people.§  We don‘t think about how our documents will be used later on in the process.è  „User – Context – Tasks.“è  We should also apply this rule to our work products.
  • 65. Accessible documents.§  We often create our documents in our quiet little space.§  Then we send them off or store them someplace.§  ...and expect people not only to read but also to understand them.
  • 66. Accessible documents.§  We often create our documents in our quiet little space.§  Then we send them off or store them someplace.§  ...and expect people not only to read but also to understand them.è  We need to create a product vision with the other project members.è  It should be communicated via posters, hand-outs, buttons...è  ... and it should be make tangible and accessible in a project room.
  • 67. http://www.flickr.com/photos/jeremymates/2976486131/In a nutshell...
  • 68. Summary.è  We need more than UX method knowledge.
  • 69. Summary.è  We need more than UX method knowledge.è  We need to think outside the box.
  • 70. Summary.è  We need more than UX method knowledge.è  We need to think outside the box.è  We need to be better communicate what our role is.
  • 71. Summary.è  We need more than UX method knowledge.è  We need to think outside the box.è  We need to be better communicate what our role is.è  We need to show where we as UX professionals can contribute and add value.
  • 72. Summary.è  We need more than UX method knowledge.è  We need to think outside the box.è  We need to be better communicate what our role is.è  We need to show where we as UX professionals can contribute and add value.è  Our strength is in creating and communicating a common vision.
  • 73. Summary.è  We need more than UX method knowledge.è  We need to think outside the box.è  We need to be better communicate what our role is.è  We need to show where we as UX professionals can contribute and add value.è  Our strength is in creating and communicating a common vision.è  But we need to make our work products usable and accessible.
  • 74. Thank you.
  • 75. http://www.flickr.com/photos/gladius/3813345704/Questions?