Webinar: Seizing Teachable Moments in Problem Gambling Prevention

Seizing Teachable Moments in Problem Gambling Prevention

What this webinar is….and isn’t
Is: a discussion of how and when to seize teachable moments, when they arise, about problem gambling issues
Isn’t: a discussion of the Lottery’s marketing strategies in general, nor the particular features of the ORCade website (although education/awareness activities that resulted from its publicity will be discussed)

The case for seizing the moment
Problem gambling does not enjoy regular media coverage so we can’t miss out when it gets some attention
You are the spokesperson
for this issue in your community
Great opportunity to work with partners are available and ready to help: Voices of PG Recovery, GA, community groups

Crucial elements
Response timely …in this day and age that means today or tomorrow!
Information accurate
Information nonbiased against gambling, just factual
Complies with any approval/vetting process

Examples of teachable moments
When crimes make the paper and a gambling problem is involved (embezzlement, theft)
During major annual sports events: March Madness, Super Bowl, World Series, Civil War, Triple Crown
school publicizes its participation in Scratch Off for Schools
celebrity gambling issue hits the national news
gambling industry hits the local, state or national news

More examples
When the World Series of Poker winner is announced
If gambling is used inappropriately as a fundraiser
Casino nights
Local news about poker rooms, etc.
Examples from your experiences?

Ways to respond
Press release
Letter to the editor/Op-Ed
Blog entry
Informational email
Request a meeting
Radio talk show
Presentation
Phone call
Which one(s) to use depends on time, resources, context and goal

What’s the goal?
Crime in paper: pg prevalence; increase awareness of free treatment
Sports events: pg prevalence, addiction potential and availability of help
School scratch offs: youth gambling prevalence; consider the message being sent; advocate for more education on pg in schools
Casino night: youth gambling prevalence; consider alternatives and at least offer pg information; advocate for more education

Resources
Adult prevalence study
Student Wellness Survey
PGS Data Book
Helpline website
Prevention Coordinator’s website
Local treatment providers
AMH staff
Voices of PG Recovery

Case example 1 Important! the State PGS office can’t take the lead when it comes to public criticism of the Lottery

The ORcade Teachable “Moment” Had Been a Long Time Coming

Starting with Santa: A Timeline
November 2010:
Blog, social media and website coverage
December 2010:
Call with Lottery marketing director
Lottery responded with radio ads urging parents to not purchase lottery tickets for their children
Problem Gambling Advisory Committee met, began discussing advertising practices

ORcade & Community Mobilization
Throughout 2011, Problem Gambling Advisory Committee (PGAC) chair Ronda Hatefi worked to arrange meeting with the Governor
September 15, 2011: We first met with the Governor’s DHS policy advisor, Duke Shepard
October 2011: Oregonian ran two articles on ORcade, printed a guest editorial from Lottery
October 2011: Mr. Shepard maintained communication about ORcade and other issues

ORcade & Community Mobilization
October 18, 2011: Governor asked Lottery Commission to delay launch of ORcade
October 15-25, 2011: Lane County staff spoke with Oregonian, radio news stations
October 30, 2011: Our guest opinion appeared in Sunday commentary section of Register-Guard

Using media, social & otherwise: Facebook, web posts…

… Blogs, op-eds, emails, Twitter…just keep getting the word out.

Case example 2
Newport News Times sponsored sports pool for “betting” on high school, college, and pro games for prizes; age limit not specified
PG prevention coordinator requested meeting with the Editor to educate him; mtg included counselor and me; shared OHT data and counselor talked about the addiction; Editor was not aware of the problem
Resulted in a series on problem gambling in the paper

Case example 3: Voices of Problem Gambling Recovery Creating teachable moments!

Sharing your own “news” also creates teachable moments

Other examples?
Any examples from your local area/efforts of a “teachable moment” event/circumstance that led to discussion of gambling, and to which you responded?

Upcoming opportunity! Template op-ed will be emailed after this webinar—please seize this teachable moment Tailor it to your area Tone is not “fun police” but people with gambling problems can be triggered by such events and help is available

Summary Suggestions
Keep this topic in the mix in your area—if you don’t, no one else will
Watch the local paper for opportunities
http://www.dailyastorian.com/opinion/editorials/editorial-gambling-industry-gets-a-sneaky-gift/article_6fd49a9e-356f-11e1-89c7-001871e3ce6c.html
Get on Google alerts http://www.google.com/alerts
Have factsheets with local data readily available
State can provide more “fill in the blank” templates if desired

Suggestions
1. Build infrastructure:
Start finding partners now to get gambling on the radar screen
LADPC, local prevention coalitions are great places to start, as is VPGR
Find out who media contacts are, and what type of rules your organization may have

Suggestions
2. Jump on those “teachable moments”

They don’t come around often when it comes to problem gambling
Weigh priorities, if time is of the essence, please consider clearing some time on your schedule for the issue at hand

Suggestions
3. Keep it simple and on message
Use data provided by PGS to help with talking points (lots of resources at the www.problemgamblingprevention.org site)
If you get stuck, remember that problem gambling has many similarities with A&D prevention (risk factors, prevention strategies, etc.)

Thanks!
For your time and attention and for what you do!
CEU certificate must be requested by emailing wendy.hausotter@state.or.us
SEIZE AND CREATE TEACHABLE MOMENTS !

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Webinar: Seizing Teachable Moments in Problem Gambling Prevention

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