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Time to Face(book) the Facts: Social Media is Here to Stay

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By Julie Hynes, 2011 National Conference on Problem Gambling.

By Julie Hynes, 2011 National Conference on Problem Gambling.

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  • Oregon Lottery 2009: $1.24 billion (Oregon Lottery, 2009)Oregonians spent $1.6 billion on all forms of gambling in 2007 (EcoNW, 2007)Lane County citizens spent an average of $330 per capita on lottery games in 2009 (Oregon Health Authority, 2010)About $7 out of every $10 was spent on video lottery games (video poker & slots)
  • Oregon Lottery 2009: $1.24 billion (Oregon Lottery, 2009)Oregonians spent $1.6 billion on all forms of gambling in 2007 (EcoNW, 2007)Lane County citizens spent an average of $330 per capita on lottery games in 2009 (Oregon Health Authority, 2010)About $7 out of every $10 was spent on video lottery games (video poker & slots)
  • Oregon Lottery 2009: $1.24 billion (Oregon Lottery, 2009)Oregonians spent $1.6 billion on all forms of gambling in 2007 (EcoNW, 2007)Lane County citizens spent an average of $330 per capita on lottery games in 2009 (Oregon Health Authority, 2010)About $7 out of every $10 was spent on video lottery games (video poker & slots)

Time to Face(book) the Facts: Social Media is Here to Stay Time to Face(book) the Facts: Social Media is Here to Stay Presentation Transcript

  • Time to Face(book) the Facts: Social Media is Here to Stay
    July 2, 2011
    National Conference on Problem Gambling
    Julie Hynes, MA, CPS
    Complete slide show available at www.preventionlane.org/gambling
  • Here’s What We’ll Do Today
    Definitions
    Surveying the group
    Checking stuff out
    A couple of tangible “to-do’s”
    Measurement and evaluation tools
    Next steps
  • All materials are available online: go to www.preventionlane.org/gambling
  • Fact to Face #1:This presentation will be outdated in a month.
    !?
  • Fact to Face #2:Thankfully, the concepts
    won’t!
    Oh, ok.
  • What’s “Social Media”?
  • Gulp
    Image source: http://dc-cdn.virtacore.com/2010/10/social-media.jpeg
    Image source: http://dc-cdn.virtacore.com/2010/10/social-media.jpeg
  • Then. Now. Next.
    Image sources: http://news.yahoo.com/blogs/technology-blog/myspace-got-wrong-why-nobody-misses-013426988.html ; http://www.facebook.com ; http://plus.google.com
  • !
    Time to Vote!
    Yankees
    Red Sox
    Better get it right…
  • How comfortable are you with using social media for your work?
    Um…I never use it.
    I use it passively. (Look at things.)
    Occasionally post/use it.
    I use it often.
    I use it all the time / daily.
    Time to vote!
  • What would you say is your BIGGEST “barrier” to use social media in your work?
    Learning curve
    Time
    Funding
    Policies
    Other
    Time to vote!
  • Media’s Changing Tides
    Photo sources: www.eonline.com; www.twitter.com/charliesheen
  • Media’s Changing Tides
    Slide Source: Neil Perkin, “What’s Next in Media”
  • Why Use Social Media?
    It’s cheap
    Accessible to anyone who’s online, especially populations we’re not the best at reaching
    Build authentic relationships
    Easy to modify
    New tools make it easier to create than traditional media
    Measurement: You can track it!
  • Fact to Face #3:
    People are looking for your agency online.
    !?
    Are you there?
  • Fact to Face #4:
    Government and social service entities are slow to get on board.
    Why?
    They won’t evenlet me see YouTube!
  • They’re
    Drowning
    Us.
    gambling
  • Thankfully, we can swim.
  • Ways to Participate
    “Listening” AKA “lurking”: watching YouTube videos, looking up reviews
    Joining: getting an account (e.g., Facebook)
    Collecting: Getting news with a “reader,” getting Twitter “tweets”
    Sharing: commenting, participating in “wikis”
    Creating: Uploading YouTube videos, making blog posts
  • Where Do You Fit In?
    “Crawl…walk…run…fly”
    --Beth Kanter, non-profit social media expert
  • EXERCISE #1:
    Let’s Check Stuff Out
  • facebook.com/ problemgamblingprevention
  • facebook.com/preventionpage
  • EXERCISE #2:
    Getting Feet Wet
  • Get news as it happens
    Use YOUR key words
    Let’s take a look: www.google.com/alerts
    Google Alerts
  • Google Alerts
  • Google Alerts: Success!
  • = “RSS”
    Really simple syndication.
    Easy way to start:
    Google Reader.
    google.com/reader
  • EXERCISE #3:
    Making a Facebook Page
    Do try this at home!
  • First Things First: Things to Think About
    Figure out what it is you want
    Determine whether you have the time & personpower to keep the page going
    If you don’t have either, don’t create a page/channel/etc.
    Think of it this way: If you build it, will YOU come back? (If YOU don’t come back, neither will they.)
  • Go to www.facebook.com
    Click “Create a Page”
  • Easier if you do it this way (keeps professional separate from personal, easier to manage)
  • Voila!
  • Upkeep + Timeliness = Credibility: Example Site
  • Upkeep + Timeliness = Credibility
  • Measurement Tools
    Evaluation, evaluation, evaluation
  • Facebook “Fan” Page Insights
    Wowee!It’s free!
  • Facebook Ad Insights
    Bang for buck!
  • SurveyMonkey
    Easy data!
  • Fact to Face #5:
    You don’t need spend more energy (or money)
    than you need!
    Shouldn’t I make a cool new app?
  • Wrapping it Up
  • Wrapping it Up
    Social media is here, and we need to get on board if we want to keep connecting.
    Social media will keep changing, as will the “next big thing.”
    Start easy, keep moving, keep listening and asking questions.
    Enlist help: young people / techies rock.
    Include social media in your workplan!
  • Wrapping it Up: To-Do’s
    Find ONE or TWO niches. Don’t try to overdo it.
    Make ONE attainable goal to complete within the next month. Write it down, and do it.
  • Wrapping it Up: To-Do’s
    Write
    it down.
    Enlist young people.
    Find ONE or TWO niches. Don’t try to overdo it.
    You can do it – you don’t have to do it all!
    Make ONE attainable goal to complete within the next month. Write it down, and do it.
    Let’s
    check
    in.
  • Don’t worry if you hear this.
    Don’t fret if all you hear is this.
  • Thanks! Let’s work together!
    Contacting Julie:
    Julie.Hynes@co.lane.or.us
    541.682.3928
    preventionlane.org/gambling
    problemgamblingprevention.org
    Picture by Elijah.
  • And Go Ducks!
    Go Sox!
    Facebook.com/preventionpage
    Facebook.com/problemgamblingprevention
    Creative Commons Copyright, 2011 Lane County Prevention Program. www.preventionlane.org/copyright.htm
  • References
    http://technologyinprevention.blogspot.com
    www.bethkanter.org
    www.slideshare.net/neilperkin/whats-next-in-media
    http://en.wikipedia.org/wiki/Social_media
  • Recommended Sites (click to go!)
    Problem Gambling Services Related Sites:
    PGS prevention website: www.problemgamblingprevention.org
    PGS prevention Facebook page: www.facebook.com/problemgamblingprevention
    NCPG Facebook page: http://www.facebook.com/pages/National-Council-on-Problem-Gambling/93893978573
    PGS prevention blog: http://gamblingprevention.blogspot.com
    PGS prevention Vimeo (video) page: www.vimeo.com/pgsprevention
    Other Sites:
    Do a www.slideshare.net search for “social media 101” and take a look at some of the presentations
    Technology in Prevention: http://technologyinprevention.blogspot.com
    Beth Kanter, non-profit social media expert: www.bethkanter.org
    Lane County Problem Gambling Prevention: www.preventionlane.org/gambling
    Our shared presentations: www.slideshare.net/julhynes | www.slideshare.net/problemgamblingprevention