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Time to Face(book) the Facts: Social Media is Here to Stay

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By Julie Hynes, 2011 National Conference on Problem Gambling.

By Julie Hynes, 2011 National Conference on Problem Gambling.


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  • Oregon Lottery 2009: $1.24 billion (Oregon Lottery, 2009)Oregonians spent $1.6 billion on all forms of gambling in 2007 (EcoNW, 2007)Lane County citizens spent an average of $330 per capita on lottery games in 2009 (Oregon Health Authority, 2010)About $7 out of every $10 was spent on video lottery games (video poker & slots)
  • Oregon Lottery 2009: $1.24 billion (Oregon Lottery, 2009)Oregonians spent $1.6 billion on all forms of gambling in 2007 (EcoNW, 2007)Lane County citizens spent an average of $330 per capita on lottery games in 2009 (Oregon Health Authority, 2010)About $7 out of every $10 was spent on video lottery games (video poker & slots)
  • Oregon Lottery 2009: $1.24 billion (Oregon Lottery, 2009)Oregonians spent $1.6 billion on all forms of gambling in 2007 (EcoNW, 2007)Lane County citizens spent an average of $330 per capita on lottery games in 2009 (Oregon Health Authority, 2010)About $7 out of every $10 was spent on video lottery games (video poker & slots)
  • Transcript

    • 1. Time to Face(book) the Facts: Social Media is Here to Stay
      July 2, 2011
      National Conference on Problem Gambling
      Julie Hynes, MA, CPS
      Complete slide show available at www.preventionlane.org/gambling
    • 2. Here’s What We’ll Do Today
      Definitions
      Surveying the group
      Checking stuff out
      A couple of tangible “to-do’s”
      Measurement and evaluation tools
      Next steps
    • 3. All materials are available online: go to www.preventionlane.org/gambling
    • 4.
    • 5. Fact to Face #1:This presentation will be outdated in a month.
      !?
    • 6. Fact to Face #2:Thankfully, the concepts
      won’t!
      Oh, ok.
    • 7.
    • 8. What’s “Social Media”?
    • 9. Gulp
      Image source: http://dc-cdn.virtacore.com/2010/10/social-media.jpeg
      Image source: http://dc-cdn.virtacore.com/2010/10/social-media.jpeg
    • 10. Then. Now. Next.
      Image sources: http://news.yahoo.com/blogs/technology-blog/myspace-got-wrong-why-nobody-misses-013426988.html ; http://www.facebook.com ; http://plus.google.com
    • 11. !
      Time to Vote!
      Yankees
      Red Sox
      Better get it right…
    • 12. How comfortable are you with using social media for your work?
      Um…I never use it.
      I use it passively. (Look at things.)
      Occasionally post/use it.
      I use it often.
      I use it all the time / daily.
      Time to vote!
    • 13. What would you say is your BIGGEST “barrier” to use social media in your work?
      Learning curve
      Time
      Funding
      Policies
      Other
      Time to vote!
    • 14. Media’s Changing Tides
      Photo sources: www.eonline.com; www.twitter.com/charliesheen
    • 15. Media’s Changing Tides
      Slide Source: Neil Perkin, “What’s Next in Media”
    • 16. Why Use Social Media?
      It’s cheap
      Accessible to anyone who’s online, especially populations we’re not the best at reaching
      Build authentic relationships
      Easy to modify
      New tools make it easier to create than traditional media
      Measurement: You can track it!
    • 17. Fact to Face #3:
      People are looking for your agency online.
      !?
      Are you there?
    • 18. Fact to Face #4:
      Government and social service entities are slow to get on board.
      Why?
      They won’t evenlet me see YouTube!
    • 19. They’re
      Drowning
      Us.
      gambling
    • 20. Thankfully, we can swim.
    • 21. Ways to Participate
      “Listening” AKA “lurking”: watching YouTube videos, looking up reviews
      Joining: getting an account (e.g., Facebook)
      Collecting: Getting news with a “reader,” getting Twitter “tweets”
      Sharing: commenting, participating in “wikis”
      Creating: Uploading YouTube videos, making blog posts
    • 22. Where Do You Fit In?
      “Crawl…walk…run…fly”
      --Beth Kanter, non-profit social media expert
    • 23. EXERCISE #1:
      Let’s Check Stuff Out
    • 24. facebook.com/ problemgamblingprevention
    • 25. facebook.com/preventionpage
    • 26. EXERCISE #2:
      Getting Feet Wet
    • 27. Get news as it happens
      Use YOUR key words
      Let’s take a look: www.google.com/alerts
      Google Alerts
    • 28. Google Alerts
    • 29. Google Alerts: Success!
    • 30. = “RSS”
      Really simple syndication.
      Easy way to start:
      Google Reader.
      google.com/reader
    • 31. EXERCISE #3:
      Making a Facebook Page
      Do try this at home!
    • 32. First Things First: Things to Think About
      Figure out what it is you want
      Determine whether you have the time & personpower to keep the page going
      If you don’t have either, don’t create a page/channel/etc.
      Think of it this way: If you build it, will YOU come back? (If YOU don’t come back, neither will they.)
    • 33. Go to www.facebook.com
      Click “Create a Page”
    • 34.
    • 35. Easier if you do it this way (keeps professional separate from personal, easier to manage)
    • 36.
    • 37. Voila!
    • 38. Upkeep + Timeliness = Credibility: Example Site
    • 39. Upkeep + Timeliness = Credibility
    • 40. Measurement Tools
      Evaluation, evaluation, evaluation
    • 41. Facebook “Fan” Page Insights
      Wowee!It’s free!
    • 42. Facebook Ad Insights
      Bang for buck!
    • 43. SurveyMonkey
      Easy data!
    • 44. Fact to Face #5:
      You don’t need spend more energy (or money)
      than you need!
      Shouldn’t I make a cool new app?
    • 45. Wrapping it Up
    • 46. Wrapping it Up
      Social media is here, and we need to get on board if we want to keep connecting.
      Social media will keep changing, as will the “next big thing.”
      Start easy, keep moving, keep listening and asking questions.
      Enlist help: young people / techies rock.
      Include social media in your workplan!
    • 47. Wrapping it Up: To-Do’s
      Find ONE or TWO niches. Don’t try to overdo it.
      Make ONE attainable goal to complete within the next month. Write it down, and do it.
    • 48. Wrapping it Up: To-Do’s
      Write
      it down.
      Enlist young people.
      Find ONE or TWO niches. Don’t try to overdo it.
      You can do it – you don’t have to do it all!
      Make ONE attainable goal to complete within the next month. Write it down, and do it.
      Let’s
      check
      in.
    • 49. Don’t worry if you hear this.
      Don’t fret if all you hear is this.
    • 50. Thanks! Let’s work together!
      Contacting Julie:
      Julie.Hynes@co.lane.or.us
      541.682.3928
      preventionlane.org/gambling
      problemgamblingprevention.org
      Picture by Elijah.
    • 51. And Go Ducks!
      Go Sox!
      Facebook.com/preventionpage
      Facebook.com/problemgamblingprevention
      Creative Commons Copyright, 2011 Lane County Prevention Program. www.preventionlane.org/copyright.htm
    • 52. References
      http://technologyinprevention.blogspot.com
      www.bethkanter.org
      www.slideshare.net/neilperkin/whats-next-in-media
      http://en.wikipedia.org/wiki/Social_media
    • 53. Recommended Sites (click to go!)
      Problem Gambling Services Related Sites:
      PGS prevention website: www.problemgamblingprevention.org
      PGS prevention Facebook page: www.facebook.com/problemgamblingprevention
      NCPG Facebook page: http://www.facebook.com/pages/National-Council-on-Problem-Gambling/93893978573
      PGS prevention blog: http://gamblingprevention.blogspot.com
      PGS prevention Vimeo (video) page: www.vimeo.com/pgsprevention
      Other Sites:
      Do a www.slideshare.net search for “social media 101” and take a look at some of the presentations
      Technology in Prevention: http://technologyinprevention.blogspot.com
      Beth Kanter, non-profit social media expert: www.bethkanter.org
      Lane County Problem Gambling Prevention: www.preventionlane.org/gambling
      Our shared presentations: www.slideshare.net/julhynes | www.slideshare.net/problemgamblingprevention