WebDataNet COST Action - TF19: Mapping Mobile Research


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Presentation on Mapping Mobile Research. Presented at WebDataNet COST Action meeting in Reykjavik, 17. September 2013.
Within COST WebDataNet Action I am leading the Task Force 19 on Mobile Research. In this Mapping Mobile Research presentation I show the status of a joint research done by colleagues (see slides) and me.

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  • Source:Hyping Research Methodologies, Posted by Vovici Blog on Thu, Mar 17, 2011http://blog.vovici.com/blog/bid/55045/Hyping-Research-Methodologies
  • WebDataNet COST Action - TF19: Mapping Mobile Research

    1. 1. TF19: MAPPING MOBILE RESEARCH FIRST RESULTS Robert Pinter University of Corvinus, Department of Information and Communication eNet Internet Research and Consulting Ltd. Webdatanet Meeting, Reykjavik, 17 September 2013
    2. 2. MAPPING MOBILE RESEARCH – THE TEAM  Marika de Bruijne, Robert Pinter, Daniele Toninelli, Ana Slavec Arnaud Wijnant (in abc-order)  Team is still open feel free to join!
    3. 3. TASK – PLANNED STRUCTURE OF OUR STUDY Preparing an introductory study of mobile research: 1. Introduction: what is mobile research – Robert 2. Mobile as a challenge for (traditional) research methods:  Mobile in CATI research – Ana and Daniele  Mobile as data gathering tool: turning CAPI into MAPI – Robert  Mobile in online research and in multi-mode research – Daniele, Marika, Arnaud, Ana 3. Mobile as an independent research tool – Arnaud, Robert  Mobile surveys (SMS, WAP, web-based, application based)  Mobile ethnography  Mobile diary  Location based mobile research (geo-fencing)  Mobile passive measurement 4. Conclusion 1-2 pages written summary in each (sub)chapter + highlighting the most important publications (optional: listing few institutes, scholars, events, journals from sub-field).
    4. 4. APPENDIX OF STUDY Appendix I.: Key actors in mobile research  Institutions and scholars  Companies  Events  Journals Appendix II.: Bibliography of mobile research
    5. 5. WORKING METHOD Looking through articles, publications, conference papers to identify main topics, discussions and actors in mobile (in) research. Of course it may have effect on current structure of our paper (recent outline of our paper is based on our hypotheses on how mobile research is structured)
    7. 7. WHAT IS MOBILE RESEARCH Mobile is coming… (it is recently much closer to Inflated Expectations – before or over the peek?) Source: Vovici blog, 2011
    8. 8. MOBILE IN CATI More and more people use only mobile phones and cut the cords. How does mobile affect the representativeness of traditional telephone samples? Further questions:  Mixed mode? Allowing to choose between methods?  What are the differences between participation in a survey by mobile / landline?  Question of data quality and bias coming from different characteristics of mobile / landline sample?
    9. 9. MOBILE AS DATA GATHERING TOOL: TURNING CAPI INTO MAPI Mobile (tablet) as fieldwork tool for data gathering (MAPI instead of CAPI): mobiles or tablets may be used for data gathering instead of notebooks (mainly in developing world e.g. in Africa).
    10. 10. MOBILE IN ONLINE RESEARCH AND IN MULTI-MODE RESEARCH Rising number of respondents of online surveys come from mobile environment, which has impact on many things. Main areas in this subfield:  User experience and questionnaire design  Mobile web as an independent research mode  Data quality (mobile vs. online), e.g. response rate, completion time, significant differences in answers (especially in open ended questions, grid questions)
    11. 11. MOBILE AS AN INDEPENDENT RESEARCH TOOL Is it an own mode or only variations of former ones? Pros- cons. Possible sub-modes of mobile research:  mobile surveys (SMS, WAP, web-based, application based)  mobile ethnography  mobile diary  location based mobile research (geo-fencing)  mobile passive measurement
    12. 12. DEADLINE First deadline was Iceland meeting (unfortunately only few parts are prepared yet). Mapping task is postponed until end of 2013.
    13. 13. FURTHER WORK IN TF19 Work together on different topics (articles?) based on joint interest, forming small teams (ideally 2-3) TF meeting on Wednesday, 11.15. in Room Hekla I.
    14. 14. THANK YOU FOR YOUR ATTENTION! Robert Pinter Corvinus University Department of Information and Communication eNet Internet Research and Consulting Ltd. Head of Mobile Research robert.pinter@enet.hu http://facebook.com/probesz twitter: @probesz skype: probesz