Different time horizons – same old story1000 years human networks100 years interconennected10 years internet, web 2.01 year rise and fall of SNS 3
Facebook: the Nr. 1 social networking siteHow did we get here? A map of FB connections 4
FB: constant innovation A subjective perspective of FB eras (with hot topics): SharingConnections content Brands Apps and Likes Timeline gamesThesecoincide nowfor new users. Mark Zuckerberg introducing Timeline at F8 (Credit: Facebook) 5
Facebook forever? Do you still rememberNow Facebook is The Facebook can fall as GeoCities, SixDegrees, Number One Social many of its ancestors Friendster, Site. Is it forever? or rivals in the past. MySpace…? 6
Facebook forever?Many facebook users don’t like FBinterface, the constant change, theprivacy rules… but there isn’tbetter. At least until now. 7
Is there social life on internet outside Facebook? Successful social sites:„Zucked” LinkedIn, twitter, tumblrTry and error method of Google: Buzz, Google+
We are different: we use social media in different ways Sharing others’ news feeds: different user habits Passive: never „Read only”: less often than once a month Passive messager: once a month Playing messager: once in a fortnight Social network addicted: 2-3 times a week 10Ipsos Zrt. Online research, September 2010, N=1228
People use social media at work, even if it is prohibited survey from British job site Reed found that 64 percent access social media sites from their phones. 11
Social media is about people not about brands: hunting for likes for their own sake is useless”Companies are often onthe hunt for more “likes” fortheir Facebook pages,hoping to get more brandadvocates and socialmedia fans.However only 42% of USFacebook users thinkmarketers should interpreta “like” in that way.” 12
Social media marketing is hard to fit inbusiness communication but worth to do it right ”By listening to what their target fanbase wants out of the Facebook relationship, marketers can get more interaction on their page and encourage more people to “like” rather than avoid brands on Facebook.” 13
Key messages from presentationSocial media is about people not about brandsFacebook is not for eternity, it is just a toolWe are different: we use social media in different waysPeople use social media at work as well, even if it isprohibited (they choose mobile then)Hunting for likes for their own sake is uselessSocial media marketing is hard to fit in businesscommunication but worth to do it right 15
Thank you for your attention:Róbert Pintér online client service directorIpsos Interactive Services 1096 Budapest, Thaly Kálmán u. 39.e-mail: firstname.lastname@example.org.: 476-7732skype, twitter & FB: probesz 16
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