Web Portal Commonly referred to as simply a portal, a Web site or service that offers a broad array of resources and services, such as e-mail, forums, search engines , and on-line shopping malls. Healthy Food & Fun Portal Wiki: Definition vs Kolson: Definition
Our fun portal referred to as healthy salad bowl for all ages.
Kids: Fun, information, games, riddle, drawing, quiz and jokes
Women: cooking tips, recipes, astrology, home décor tips, interactive discussion board and child care tips
Clubs: online registration, online suggestion/complain handling, live chat with Co.Rep, update events news
Get to gathers, contest, greeting cards, talent hunting, scholarships and offer/lucky draws.
Kids Club Online Registration Online activity participation Online Discussion board Online friendship zone Online hobbies sharing Writing story contest Solve puzzle & win instant prizes Women Club Internal Employees Forum Upcoming events Employees birth day alert Meeting & greeting Promotion & announcement Interactive/games, carton clips, branded screen saver, Greeting cards, jingles ring tones, Slanty Messenger and Animated product clips/jigsaw puzzles play online and win instant prizes News & Views Interactive kitchen Live interview of cooking experts Down load pdf recipes & Health Tips www.foodnfun.com
Baseline Definition of Kolson e-Marketing “… identifying, understanding , collaboratively creating , and meeting a segment of human and social needs, wants, desires, wishes digitally .”
WEB PORTAL More Than Just Your Website Info Power House Branded site Site linking Consumers Parents/children Kids Club Women club various resource Promotional Hubs School Activity Road show Mela/Exhibition Linkup Dream works Brand Partner Kolson Factory Regional offices Admin portal First time visitors from on ground activity promotion. Partners Other Blogs Other Blogs Forum A B C A B C PORTAL Schools colleges Institutions
Customer Integrated Into Process Monologue One way Mass communication Static No interaction among customers Shotgun approach Hard to identify customers Hard to manage customers BEFORE AFTER Dialogue One-to-one marketing Real-time Dynamic Collaborative Segmented Rich customer interaction Rich customer data Customer Customers Marketing Marketing Internet