Big three social media


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This presentation, revised & redesigned by Ali Hadi and content written by Kemp Edmonds

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  • Fish where the fish are.
  • Big three social media

    1. 1. Social Media- Web 2.0 Visual Power by: Ali Hadi Content by: Kemp Edmonds
    2. 2. Why you should start using social media What it can do for you? How to get started using it. THREE BIG QUESTIONS Content by: Kemp Edmonds Visual Power by: Ali Hadi
    3. 3. WHAT IS WEB 2.0 <ul><li>Technology and web design with an aim to enhance: </li></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Communications </li></ul></ul><ul><ul><li>Secure information </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Web functionality </li></ul></ul>Changing trends in the use of World Wide Web Content by: Kemp Edmonds Visual Power by: Ali Hadi
    4. 4. WEB 2.0 has led to... <ul><li>Evolution of web-based culture communities </li></ul><ul><li>Example services: </li></ul><ul><ul><li>Facebook and MySpace – social networking sites </li></ul></ul><ul><ul><li>YouTube and Flickr - video and picture sharing sites </li></ul></ul><ul><ul><li>Wikipedia – user-generated information: wikis </li></ul></ul><ul><ul><li>Blogs and Video blogs </li></ul></ul><ul><ul><li>Twitter – Micro-blogging </li></ul></ul><ul><ul><li>LinkedIn - Professional Networking </li></ul></ul><ul><li>These are... SOCIAL MEDIA </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    5. 5. Created by: Kemp Edmonds 2009 What is Social Media <ul><li>Services that focus on building online communities </li></ul><ul><li>Where people... </li></ul><ul><ul><li>Who share interests & activities, or </li></ul></ul><ul><ul><li>Who are interested in exploring the interests and activities of others. </li></ul></ul><ul><li>Social media services provide ways for users to interact, such as e-mail and instant messaging. </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    6. 6. Social Networking => See the Power Content by: Kemp Edmonds Visual Power by: Ali Hadi
    7. 7. Created by: Kemp Edmonds 2009 Why is it important to use and understand Social Media <ul><li>Free OR Inexpensive </li></ul><ul><li>It is where the people are </li></ul><ul><li>Build relationships </li></ul><ul><li>Build contacts </li></ul><ul><li>Build sales </li></ul><ul><li>Find a job </li></ul><ul><li>Find a mentor </li></ul><ul><li>Find advice </li></ul><ul><li>Build your business </li></ul><ul><li>Build your brand </li></ul><ul><li>Connect with your audience and customers </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    8. 8. Why You Should Be Using Social Media <ul><li>0.3 to 0.5 millions Pakistani are on Facebook and 400 million users internationally. </li></ul><ul><li>Consumers are moving online to buy and browse </li></ul><ul><li>It is inexpensive or free if you do it yourself </li></ul><ul><li>Old advertising paradigms are losing effectiveness </li></ul><ul><li>Drive traffic to your website or business 24/7 </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    9. 9. How the Internet completes your Marketing circle Content by: Kemp Edmonds Visual Power by: Ali Hadi
    10. 10. 4 Steps to setup your Twitter/Facebook/LinkedIn <ul><li>Allot time to sign-up and setup each personal profile on each site [15 – 45 minutes] </li></ul><ul><li>Use onsite walkthroughs to complete your profile </li></ul><ul><li>Use Google to search for step-by-step walkthroughs if necessary </li></ul><ul><li>Add your contacts to your network. You can always remove people so add away! </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    11. 11. LinkedIn => Business & Marketing <ul><li>The Social Media Office </li></ul><ul><li>Be Professional </li></ul><ul><li>Online Resume </li></ul><ul><li>Find important contacts through your contacts </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    12. 12. LinkedIn – First Steps <ul><li>Fill in as much of your profile as possible </li></ul><ul><li>Import and search for contacts to add through Outlook, Gmail, Hotmail. </li></ul><ul><li>Monitor your profile completion meter </li></ul><ul><li>Update your status with business work </li></ul><ul><li>Seek out important contacts through your connections. Make an introduction request </li></ul><ul><li>Put LinkedIn logo on your next business card </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    13. 14. FACEBOOK – Social & Business <ul><li>Its a party, fun </li></ul><ul><li>Connect with friends old and new </li></ul><ul><li>Invite friends to events or be invited to events </li></ul><ul><li>Become a fan and become part of a group </li></ul><ul><li>Be careful what you post, People are checking it for hiring. *Photo Stalker* </li></ul><ul><li>Advertise, promote and grow your business/brand </li></ul>
    14. 15. FACEBOOK – FIRST STEPS <ul><li>Decide: Personal or Personal/Professional? </li></ul><ul><li>Setup your account </li></ul><ul><li>Create events or fan pages to add value </li></ul><ul><li>Join personal and/or professional groups and company/fan pages. </li></ul><ul><li>You can be a Fan of a brand not a ‘Friend’ </li></ul><ul><li>Post links for your contacts interest whether professional or personal </li></ul>Content by: Kemp Edmonds
    15. 17. Twitter – Social & Marketing <ul><li>Like The Internet </li></ul><ul><li>Permanence </li></ul><ul><li>Public Domain </li></ul><ul><li>Build your Personal or Professional brand </li></ul><ul><li>Monitor competition, brand, products and prospects </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    16. 18. Landing on
    17. 19. Twitter – Create Your Account USE Your Real Name - friends/ colleagues find you USE a descriptor or nickname w/o spaces
    18. 20. Search by name Some people Twitter recommends Check if your friends are on Twitter Done? Click. Content by: Kemp Edmonds Visual Power by: Ali Hadi
    19. 21. Settings Use Web-Resume, Website/Blog OR LinkedIn Put something here to let people know u! Add time location! Add a Pic! Change homepage style
    20. 22. PERSONAL Twitter Branding Advanced: contact @alihadi about your custom Twitter background
    21. 23. Most popular topics NOW TOP TIP: Search for: “@yourname” to see who is sending you public messages Live search results from Twitter
    22. 24. Using Social Media when: CHANGING JOBS <ul><li>Brand or rebrand yourself </li></ul><ul><li>Follow recruiters </li></ul><ul><li>Search for job postings </li></ul><ul><li>Search for job related keywords </li></ul><ul><li>Search the company, products & competitors </li></ul><ul><li>INTERACT! </li></ul>
    23. 25. That’s a brief overview... Ali Hadi Social Media Consultant Contact: +923002025012 Email: [email_address] For Further information: http:// http:// http:// http:// http:// http:// “ Get FREE Three Musketeers” Contact: @alihadi (on twitter) Email: