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http://www.slideshare.net/kempedmonds/social-media-for-beginners-personal-branding-and-marketing Social Media- Web 2.0 Vis...
Why you should start using social media What it can do for you? How to get started using it. THREE BIG QUESTIONS  Content ...
WHAT IS WEB 2.0 <ul><li>Technology and web design with an aim to enhance: </li></ul><ul><ul><li>Creativity </li></ul></ul>...
WEB 2.0 has led to... <ul><li>Evolution of web-based culture communities </li></ul><ul><li>Example services: </li></ul><ul...
Created by: Kemp Edmonds 2009 What is Social Media <ul><li>Services that focus on building online communities </li></ul><u...
Social Networking => See the Power Content by: Kemp Edmonds Visual Power by: Ali Hadi
Created by: Kemp Edmonds 2009 Why is it important to use and understand Social Media <ul><li>Free OR Inexpensive </li></ul...
Why You Should Be Using Social Media <ul><li>0.3 to 0.5 millions Pakistani are on Facebook and 400 million users internati...
How the Internet completes your Marketing circle Content by: Kemp Edmonds Visual Power by: Ali Hadi
4 Steps to setup your  Twitter/Facebook/LinkedIn <ul><li>Allot time to sign-up and setup each personal profile on each sit...
LinkedIn => Business & Marketing <ul><li>The Social Media Office </li></ul><ul><li>Be Professional </li></ul><ul><li>Onlin...
LinkedIn – First Steps <ul><li>Fill in as much of your profile as possible </li></ul><ul><li>Import and search for contact...
 
FACEBOOK – Social & Business <ul><li>Its a party, fun </li></ul><ul><li>Connect with friends old and new </li></ul><ul><li...
FACEBOOK – FIRST STEPS <ul><li>Decide: Personal or Personal/Professional?  </li></ul><ul><li>Setup your account </li></ul>...
 
Twitter – Social & Marketing <ul><li>Like The Internet </li></ul><ul><li>Permanence </li></ul><ul><li>Public Domain </li><...
Landing on Twitter.com
Twitter – Create Your Account USE Your Real Name - friends/ colleagues find you USE a descriptor or nickname w/o spaces
Search by name  Some people Twitter recommends Check if your friends are on Twitter Done? Click. Content by: Kemp Edmonds ...
Settings Use Web-Resume, Website/Blog OR LinkedIn Put something here to let people know u! Add time location!  Add a Pic! ...
PERSONAL Twitter Branding Advanced: contact  @alihadi  about your custom Twitter background
Most popular topics NOW TOP TIP: Search for: “@yourname” to see who is sending you public messages http://search.twitter.c...
Using Social Media when: CHANGING JOBS <ul><li>Brand or rebrand yourself </li></ul><ul><li>Follow recruiters  </li></ul><u...
That’s a brief overview... Ali Hadi Social Media Consultant Contact: +923002025012 Email:  [email_address]   For Further i...
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Big three social media

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This presentation, revised & redesigned by Ali Hadi and content written by Kemp Edmonds

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  • Fish where the fish are.
  • Transcript of "Big three social media"

    1. 1. http://www.slideshare.net/kempedmonds/social-media-for-beginners-personal-branding-and-marketing Social Media- Web 2.0 Visual Power by: Ali Hadi Content by: Kemp Edmonds
    2. 2. Why you should start using social media What it can do for you? How to get started using it. THREE BIG QUESTIONS Content by: Kemp Edmonds Visual Power by: Ali Hadi
    3. 3. WHAT IS WEB 2.0 <ul><li>Technology and web design with an aim to enhance: </li></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Communications </li></ul></ul><ul><ul><li>Secure information </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Web functionality </li></ul></ul>Changing trends in the use of World Wide Web Content by: Kemp Edmonds Visual Power by: Ali Hadi
    4. 4. WEB 2.0 has led to... <ul><li>Evolution of web-based culture communities </li></ul><ul><li>Example services: </li></ul><ul><ul><li>Facebook and MySpace – social networking sites </li></ul></ul><ul><ul><li>YouTube and Flickr - video and picture sharing sites </li></ul></ul><ul><ul><li>Wikipedia – user-generated information: wikis </li></ul></ul><ul><ul><li>Blogs and Video blogs </li></ul></ul><ul><ul><li>Twitter – Micro-blogging </li></ul></ul><ul><ul><li>LinkedIn - Professional Networking </li></ul></ul><ul><li>These are... SOCIAL MEDIA </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    5. 5. Created by: Kemp Edmonds 2009 What is Social Media <ul><li>Services that focus on building online communities </li></ul><ul><li>Where people... </li></ul><ul><ul><li>Who share interests & activities, or </li></ul></ul><ul><ul><li>Who are interested in exploring the interests and activities of others. </li></ul></ul><ul><li>Social media services provide ways for users to interact, such as e-mail and instant messaging. </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    6. 6. Social Networking => See the Power Content by: Kemp Edmonds Visual Power by: Ali Hadi
    7. 7. Created by: Kemp Edmonds 2009 Why is it important to use and understand Social Media <ul><li>Free OR Inexpensive </li></ul><ul><li>It is where the people are </li></ul><ul><li>Build relationships </li></ul><ul><li>Build contacts </li></ul><ul><li>Build sales </li></ul><ul><li>Find a job </li></ul><ul><li>Find a mentor </li></ul><ul><li>Find advice </li></ul><ul><li>Build your business </li></ul><ul><li>Build your brand </li></ul><ul><li>Connect with your audience and customers </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    8. 8. Why You Should Be Using Social Media <ul><li>0.3 to 0.5 millions Pakistani are on Facebook and 400 million users internationally. </li></ul><ul><li>Consumers are moving online to buy and browse </li></ul><ul><li>It is inexpensive or free if you do it yourself </li></ul><ul><li>Old advertising paradigms are losing effectiveness </li></ul><ul><li>Drive traffic to your website or business 24/7 </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    9. 9. How the Internet completes your Marketing circle Content by: Kemp Edmonds Visual Power by: Ali Hadi
    10. 10. 4 Steps to setup your Twitter/Facebook/LinkedIn <ul><li>Allot time to sign-up and setup each personal profile on each site [15 – 45 minutes] </li></ul><ul><li>Use onsite walkthroughs to complete your profile </li></ul><ul><li>Use Google to search for step-by-step walkthroughs if necessary </li></ul><ul><li>Add your contacts to your network. You can always remove people so add away! </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    11. 11. LinkedIn => Business & Marketing <ul><li>The Social Media Office </li></ul><ul><li>Be Professional </li></ul><ul><li>Online Resume </li></ul><ul><li>Find important contacts through your contacts </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    12. 12. LinkedIn – First Steps <ul><li>Fill in as much of your profile as possible </li></ul><ul><li>Import and search for contacts to add through Outlook, Gmail, Hotmail. </li></ul><ul><li>Monitor your profile completion meter </li></ul><ul><li>Update your status with business work </li></ul><ul><li>Seek out important contacts through your connections. Make an introduction request </li></ul><ul><li>Put LinkedIn logo on your next business card </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    13. 14. FACEBOOK – Social & Business <ul><li>Its a party, fun </li></ul><ul><li>Connect with friends old and new </li></ul><ul><li>Invite friends to events or be invited to events </li></ul><ul><li>Become a fan and become part of a group </li></ul><ul><li>Be careful what you post, People are checking it for hiring. *Photo Stalker* </li></ul><ul><li>Advertise, promote and grow your business/brand </li></ul>
    14. 15. FACEBOOK – FIRST STEPS <ul><li>Decide: Personal or Personal/Professional? </li></ul><ul><li>Setup your account </li></ul><ul><li>Create events or fan pages to add value </li></ul><ul><li>Join personal and/or professional groups and company/fan pages. </li></ul><ul><li>You can be a Fan of a brand not a ‘Friend’ </li></ul><ul><li>Post links for your contacts interest whether professional or personal </li></ul>Content by: Kemp Edmonds
    15. 17. Twitter – Social & Marketing <ul><li>Like The Internet </li></ul><ul><li>Permanence </li></ul><ul><li>Public Domain </li></ul><ul><li>Build your Personal or Professional brand </li></ul><ul><li>Monitor competition, brand, products and prospects </li></ul>Content by: Kemp Edmonds Visual Power by: Ali Hadi
    16. 18. Landing on Twitter.com
    17. 19. Twitter – Create Your Account USE Your Real Name - friends/ colleagues find you USE a descriptor or nickname w/o spaces
    18. 20. Search by name Some people Twitter recommends Check if your friends are on Twitter Done? Click. Content by: Kemp Edmonds Visual Power by: Ali Hadi
    19. 21. Settings Use Web-Resume, Website/Blog OR LinkedIn Put something here to let people know u! Add time location! Add a Pic! Change homepage style
    20. 22. PERSONAL Twitter Branding Advanced: contact @alihadi about your custom Twitter background
    21. 23. Most popular topics NOW TOP TIP: Search for: “@yourname” to see who is sending you public messages http://search.twitter.com Live search results from Twitter
    22. 24. Using Social Media when: CHANGING JOBS <ul><li>Brand or rebrand yourself </li></ul><ul><li>Follow recruiters </li></ul><ul><li>Search for job postings </li></ul><ul><li>Search for job related keywords </li></ul><ul><li>Search the company, products & competitors </li></ul><ul><li>INTERACT! </li></ul>
    23. 25. That’s a brief overview... Ali Hadi Social Media Consultant Contact: +923002025012 Email: [email_address] For Further information: http:// twitter.com/alihadi http:// www.google.com/profiles/alihadipk http://www.facebook.com/alihadibx http:// friendfeed.com/alihadi http:// www.slideshare.net/alihadi/slideshows http:// www.linkedin.com/in/alihadi http:// www.myspace.com/alihadipk http://alihadi.wordpress.com “ Get FREE Three Musketeers” Contact: @alihadi (on twitter) Email: proactive@gmx.com

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