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Bra x mex redes sociais

by PR Newswire on Jul 27, 2012

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Comparativo entre as pesquisas realizadas pela PR Newswire no Brasil e no México sobre os jornalistas e as mídias sociais.

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PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
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Gade Herrera, Reportero at RevistaVértigo Tags periodismo social media 9 months ago

Bra x mex redes sociais Presentation Transcript

Os Jornalistas e as Redes Sociais Comparativo Brasil x México Uma pesquisa PR Newswire
Em 2011, a PR Newswire realizou uma pesquisa comos jornalistas brasileiros para entender de que formaeles estão utilizando as redes sociais em sua rotinaprofissional.Este ano, a empresa repetiu a mesma pesquisa noMéxico. Os resultados, em comparativo, podem serencontrados a seguir:
A pesquisa A pesquisa contava com perguntas de múltipla escolha, com questões relativas ao uso e preferência por redes sociais. A divulgação aconteceu via e-mail e twitter da PR Newswire, tanto no Brasil quanto no México. Ao todo, 305 jornalistas de diferentes tipos de mídia (rádio, TV, jornal, revista e internet) responderam ao questionário no Brasil e 220 participaram no México.
BRA X MEX – Em quantas redes? Quando o assunto é a participação em redes sociais, os jornalistas brasileiros e mexicanos preferem variedade:Brasil 31.8% participam de 3 redes sociais distintas.México 37.7% participam de 2 redes sociais distintas.
As fontes As redes sociais, baseadas no relacionamento e troca de informações, tornaram-se um canal para jornalistas encontrarem suas fontes. Quando questionados se utilizavam as redes sociais para entrar em contato elas, 79.7% disseram que sim no Brasil e 76.8% no México.
Twitter: o favorito dos jornalistas A pesquisa PR Newswire descobriu que o twitter é a rede social preferida dos jornalistas seja no Brasil ou no México. Quando indagados sobre qual rede social mais poderia ajudar o trabalho do jornalista, o microblog liderou a votação, com 73.4% dos votos no Brasil e 78.2% no México.
E o Face? No Brasil: O Facebook veio na sequência, com 18.7%. No México: O Facebook ficou com 13,2% da preferência da mídia.
Obrigada por dividir Os jornalistas que responderam à pesquisa da PR Newswire mostraram que, além de obter informações nas redes sociais, também gostam de dividi-las usando estes canais. Dos participantes brasileiros, 33.8% disseram sempre replicar as matérias que escrevem em sites de relacionamento e 22% garantiram compartilhá- las ocasionalmente enquanto 31.4 % dos jornalistas mexicanos frequentemente divulgam seu conteúdo e 24.5 % fazem isto ocasionalmente.
A idéia da PR Newswire era identificar a relação dosjornalistas com as redes sociais durante a execução deseu trabalho e verificar, em dois países diferentes, deque modo estes canais estão sendo usados na rotinaprofissional da imprensa.A PR Newswire pretende repetir a prática daspesquisas, contribuindo para a geração ecompartilhamento de conhecimento no setor.
Contato: Janaina Weigel Director of Media Relations, Latin America Camila Conte; Josefina Aparício Relacionamento com a Mídia Brasil e LatamE-mail: jana.weigel@prnewswire.comPhone: +55 11 2504 5100Site: www.prnewswire.comBlog: www.blogprnewswire.comTwitter: www.twitter.com/prnewswirebrFlickr: www.flickr.com/prnewswirebrSlideshare: www.slideshare.net/prnewswirebr