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Brazilian journalists and social networks
 

Brazilian journalists and social networks

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A PR Newswire survey.

A PR Newswire survey.

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  • PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
  • PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
  • PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
  • PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
  • PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
  • PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
  • PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
  • PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
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Brazilian journalists and social networks Brazilian journalists and social networks Presentation Transcript

  • May, 2011
  • Brazilian Journalists and Social Networks - a survey by PR Newswire Brazil - April 2011
  • Why? PR Newswire - a leader in content distribution, especially corporate press releases – has become interested in knowing more about how Brazilian journalists are incorporating the social media channels into their professional routine. For this, the company conducted, between March 20 and April 1, an online survey among journalists, looking for better understanding how social networks are influencing their work.
  • The survey: The survey had seven multiple-choice questions, covering the use and preference for social networks. The disclosure happened via email and through PR Newswire Media Relations’ twitter account. 305 journalists across the country and from different media points (radio, TV, newspapers, magazines and internet) answered the web based questionnaire (Survey Monkey).
  • One is not enough, two is good, and three is great When it comes to social networks, Brazilian journalists prefer variety. PR Newswire’s survey found out that most of them - 31.8% - do like to participate in three different social networks. This result is closely followed by 30.5% of respondents indicating they interact in more than three different social networks at the same time. Only 3.6% said they don’t participate in any social network.
  • Where I find my sources? Social networks, based on relationship and exchange of information, have become an important tool for journalists to find their sources. When asked whether they have been using social networks to contact them, 79.7% said yes, against 20.3% who are not supporters of this practice.
  • Besides being a supporting tool to article’s production, social networks are also sources of information for journalists. 83.3% of survey’s participants recognized they have used information raised in social networks (such as a trending topic, from Twitter) to create an agenda. And this practice seems to have become popular: 40.3% have already used a topic emerged from social networks, at least from two to five times.
  • Twitter, the darling of journalists PR Newswire survey found out that Twitter is the favorite choice on social networks for journalists. When asked which social network would be more helpful for journalists on their job, Twitter has led the voting, with 73.4% of preference. Facebook was the second one, with 18.7% and Orkut had a modest participation with 2.3% of the preference.
  • Thanks for sharing The journalists who responded the survey stated that, besides obtaining information on social networks to generate articles, they also like to share their creations using these channels. 33.8% of the participants said they always replicate articles they write on social networking sites and 22% guaranteed sharing them eventually.
  • This was the first survey PR Newswire has applied in the country. The idea is to continually repeat this practice, always raising relevant discussion topics about Brazilian media players, helping the industry to better understand and manage the changes that have been occurring.
    • Janaina Weigel
    • Director of Media Relations, Latin America
    • Camila Conte
    • Media Relations Coordinator
    • E-mail: [email_address]
    • Phone: +55 11 2504 5100
    • Site: www.prnewswire.com
    • Blog: www.blogprnewswire.com
    • Twitter: www.twitter.com/prnewswirebr
    • Flickr: www.flickr.com/prnewswirebr
    • Slideshare: www.slideshare.net/prnewswirebr
    Contacts:
  •