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Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010
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Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010

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Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar with PR Newswire Global Director of Emerging Media – Michael Pranikoff; Becky Carroll, Founder, Customers ROCK!/Petra ...

Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar with PR Newswire Global Director of Emerging Media – Michael Pranikoff; Becky Carroll, Founder, Customers ROCK!/Petra Consulting; and Barbara Rozgonyi, Principal, CoryWest Media, LLC. This webinar was held on Oct. 27, 2010 http://budurl.com/seosocialyinyang

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    Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010 Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010 Presentation Transcript

    • #PRNEDU
      engage opportunity everywhere
    • Today’s Presenters
      Michael Pranikoff
      PR Newswire Global Director, Emerging Media
      Michael.pranikoff@prnewswire.com
      @mpranikoff
      Barbara Rozgonyi
      CoryWestMedia, LLC / WiredPRWorks.com
      corywestmedia@gmail.com
      @wiredprworks
      Becky Carroll
      Founder, Customers ROCK!/Petra Consulting Group
      becky@petraconsulting.com
      @bcarroll7
      #PRNEDU
      engage opportunity everywhere
    • CONTENT is
    • News Traffic Landscape
      Yahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic.
      Yahoo News
      Google News
      New York Times
      CNN
      China’s QQ.com
      BBC
      MSN
    • Building the Foundation
      SEO
      #PRNEDU
      engage opportunity everywhere
    • Surround Your Content with Links to Relevant Content
    • Make Your Content Easy to Use
    • Make Your Content Easy to Use
    • Tips for SEO & News Releases
      • Create Tweetable Headlines – 120
      Characters to allow for the ReTweet
      #PRNEDU
      engage opportunity everywhere
    • Tips for SEO & News Releases
      • Create Tweetable Headlines – 120
      Characters to allow for the ReTweet
      • In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag
      #PRNEDU
      engage opportunity everywhere
    • Tips for SEO & News Releases
      • Create Tweetable Headlines – 120
      Characters to allow for the ReTweet
      • In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag
      • Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore
      #PRNEDU
      engage opportunity everywhere
    • Tips for SEO & News Releases
      • Create Tweetable Headlines – 120
      Characters to allow for the ReTweet
      • In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag
      • Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore
      • Use links in releases – Deep Links! Concentrate those links in the first 3 paragraphs of the release.
    • Use Social Media to make your content directional
    • SEO & SOCIAL MEDIA
      ARE BUDDIES
      Photo credit: http://www.flickr.com/photos/tambako/2387498031/
    • Search Goes Social
      #PRNEDU
      engage opportunity everywhere
    • Search Goes Social
    • #PRNEDU
      engage opportunity everywhere
    • #PRNEDU
      engage opportunity everywhere
    • Today’s Presenters
      Michael Pranikoff
      PR Newswire Global Director, Emerging Media
      Michael.pranikoff@prnewswire.com
      @mpranikoff
      Barbara Rozgonyi
      CoryWestMedia, LLC / WiredPRWorks.com
      corywestmedia@gmail.com
      @wiredprworks
      Becky Carroll
      Founder, Customers ROCK!/Petra Consulting Group
      becky@petraconsulting.com
      @bcarroll7
      #PRNEDU
      engage opportunity everywhere
    • Simple Truths
      Yin & Yang: How Do Search & Social Play Together?
      By Barbara Rozgonyi @wiredprworks for PR Newswire
      #PRNEDU
    • http://budurl.com/simpletruthsrelease
      c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    • W.I.R.E.D.*
      Words
      Intentions
      Routes
      Experiences
      Design
      *developed by Barbara Rozgonyi
      c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    • AOL Money
      c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
      #PRNEDU
    • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
      Words
    • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
      Intentions
    • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
      Routes
      #PRNEDU
    • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
      Experiences
    • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
      Design
    • Today’s Presenters
      Michael Pranikoff
      PR Newswire Global Director, Emerging Media
      Michael.pranikoff@prnewswire.com
      @mpranikoff
      Barbara Rozgonyi
      CoryWestMedia, LLC / WiredPRWorks.com
      corywestmedia@gmail.com
      @wiredprworks
      Becky Carroll
      Founder, Customers ROCK!/Petra Consulting Group
      becky@petraconsulting.com
      @bcarroll7
      #PRNEDU
      engage opportunity everywhere
    • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
      Thank You!
      Barbara Rozgonyi
      @wiredprworks on twitter.com
      wiredPRworks.com
      Corywestmedia @gmail.com
      630.207.7530 voice/text
      #PRNEDU
    • The Yin-yang: How Do Search & Social Play Together?Becky CarrollPetra Consulting Grouphttp://customersrock.net
      Petra Consulting Group
      Copyright 2010
      #PRNEDU
    • In the Past:Great Content Got Lots of Links
      Valuable information on website + lots of promotion = Many, Many Links
      (and some clicks)
      Petra Consulting Group
      Copyright 2010
    • Social Media Has Changed the Behaviors
      Valuable information on website + lots of promotion = 4 or 5 Links …
      Petra Consulting Group
      Copyright 2010
      #PRNEDU
    • Social Media Has Changed the Behaviors
      Valuable information on website + lots of promotion = 4 or 5 Links
      … and 50 Tweets!
      (and better qualified clicks)
      Petra Consulting Group
      Copyright 2010
    • Social Media is not a
      campaign, it’s a
      strategy to build
      relationships
      Petra Consulting Group
      Copyright 2010
    • Another reason social media works
      • We trust those we are linked with online
      • Better-qualified clicks/connections
      Petra Consulting Group
      Copyright 2010
      #PRNEDU
    • Example: Trust Agents book
      Petra Consulting Group
      Copyright 2010
    • Petra Consulting Group
      Copyright 2010
    • Petra Consulting Group
      Copyright 2010
    • Action Plan for Better Results
      • Focus on what customers need
      • Update regularly
      • Promote via SEO and social tools
      • Maintain the relationships
      Petra Consulting Group
      Copyright 2010
      #PRNEDU
    • Becky Carroll
      Founder, Customers ROCK!/Petra Consulting Group
      becky@petraconsultinggroup.com
      (858) 481-6373
      (858) 692-4778 (cell)
      Subscribe to my Business Blog - http://www.customersrock.net
      Follow me on Twitter: http://twitter.com/bcarroll7
      Friend me on Facebook: http://www.facebook.com/rebeccacarroll
      Connect with me on LinkedIn: http://www.linkedin.com/in/beckycarroll
      See you on Twitter!
      Petra Consulting Group
      Copyright 2010
      #PRNEDU
    • Question & Answer Time
      Michael Pranikoff
      PR Newswire Global Director, Emerging Media
      Michael.pranikoff@prnewswire.com
      @mpranikoff
      Barbara Rozgonyi
      CoryWestMedia, LLC / WiredPRWorks.com
      corywestmedia@gmail.com
      @wiredprworks
      Becky Carroll
      Founder, Customers ROCK!/Petra Consulting Group
      becky@petraconsulting.com
      @bcarroll7
      #PRNEDU
      engage opportunity everywhere