#PRNEDU<br />engage opportunity everywhere<br />
Today’s Presenters<br />Michael Pranikoff<br />PR Newswire Global Director, Emerging Media<br />Michael.pranikoff@prnewswi...
CONTENT is <br />
News Traffic Landscape<br />Yahoo ranks as the top global news site. Google News is the second largest online news propert...
Building the Foundation<br />SEO<br />#PRNEDU<br />engage opportunity everywhere<br />
Surround Your Content with Links to Relevant Content<br />
Make Your Content Easy to Use<br />
Make Your Content Easy to Use<br />
Tips for SEO & News Releases<br /><ul><li> Create Tweetable Headlines – 120</li></ul>  Characters to allow for the ReTweet...
Tips for SEO & News Releases<br /><ul><li> Create Tweetable Headlines – 120</li></ul>  Characters to allow for the ReTweet...
Tips for SEO & News Releases<br /><ul><li> Create Tweetable Headlines – 120</li></ul>  Characters to allow for the ReTweet...
 Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore</li></ul>#PRNEDU<br />engage o...
Tips for SEO & News Releases<br /><ul><li> Create Tweetable Headlines – 120</li></ul>  Characters to allow for the ReTweet...
 Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore
 Use links in releases – Deep Links!  Concentrate those links in the first 3 paragraphs of the release. </li></li></ul><li...
SEO & SOCIAL MEDIA<br />ARE BUDDIES<br />Photo credit: http://www.flickr.com/photos/tambako/2387498031/ <br />
Search Goes Social<br />#PRNEDU<br />engage opportunity everywhere<br />
Search Goes Social<br />
#PRNEDU<br />engage opportunity everywhere<br />
#PRNEDU<br />engage opportunity everywhere<br />
Today’s Presenters<br />Michael Pranikoff<br />PR Newswire Global Director, Emerging Media<br />Michael.pranikoff@prnewswi...
Simple Truths <br />Yin & Yang: How Do Search & Social Play Together?<br />By Barbara Rozgonyi @wiredprworks for PR Newswi...
http://budurl.com/simpletruthsrelease <br />c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />
W.I.R.E.D.*<br />Words<br />Intentions <br />Routes<br />Experiences<br />Design<br />*developed by Barbara Rozgonyi<br />...
AOL Money<br />c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />
c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />#PRNEDU<br />
c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />
c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />Words<br />
c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />Intentions<br />
c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />Routes<br />#PRNEDU<br />
c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />Experiences<br />
c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />Design<br />
Today’s Presenters<br />Michael Pranikoff<br />PR Newswire Global Director, Emerging Media<br />Michael.pranikoff@prnewswi...
c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com  <br />Thank You! <br />Barbara Rozgonyi<br />@wiredprw...
The Yin-yang: How Do Search & Social Play Together?Becky CarrollPetra Consulting Grouphttp://customersrock.net<br />Petra ...
In the Past:Great Content Got Lots of Links<br />Valuable information on website + lots of promotion = Many, Many Links<br...
Social Media Has Changed the Behaviors<br />Valuable information on website + lots of promotion = 4 or 5 Links …<br />Petr...
Social Media Has Changed the Behaviors<br />Valuable information on website + lots of promotion = 4 or 5 Links<br />… and ...
Social Media is not a <br />campaign, it’s a <br />strategy to build <br />relationships<br />Petra Consulting Group<br />...
Another reason social media works<br /><ul><li> We trust those we are linked with online
 Better-qualified clicks/connections</li></ul>Petra Consulting Group<br />Copyright 2010<br />#PRNEDU<br />
Example: Trust Agents book<br />Petra Consulting Group<br />Copyright 2010<br />
Petra Consulting Group<br />Copyright 2010<br />
Petra Consulting Group<br />Copyright 2010<br />
Upcoming SlideShare
Loading in...5
×

Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010

1,008

Published on

Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar with PR Newswire Global Director of Emerging Media – Michael Pranikoff; Becky Carroll, Founder, Customers ROCK!/Petra Consulting; and Barbara Rozgonyi, Principal, CoryWest Media, LLC. This webinar was held on Oct. 27, 2010 http://budurl.com/seosocialyinyang

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,008
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010

  1. 1. #PRNEDU<br />engage opportunity everywhere<br />
  2. 2. Today’s Presenters<br />Michael Pranikoff<br />PR Newswire Global Director, Emerging Media<br />Michael.pranikoff@prnewswire.com<br />@mpranikoff<br />Barbara Rozgonyi<br />CoryWestMedia, LLC / WiredPRWorks.com<br />corywestmedia@gmail.com<br />@wiredprworks<br />Becky Carroll <br />Founder, Customers ROCK!/Petra Consulting Group<br />becky@petraconsulting.com<br />@bcarroll7<br />#PRNEDU<br />engage opportunity everywhere<br />
  3. 3. CONTENT is <br />
  4. 4.
  5. 5. News Traffic Landscape<br />Yahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic. <br />Yahoo News<br />Google News<br />New York Times<br />CNN<br />China’s QQ.com<br />BBC<br />MSN<br />
  6. 6. Building the Foundation<br />SEO<br />#PRNEDU<br />engage opportunity everywhere<br />
  7. 7. Surround Your Content with Links to Relevant Content<br />
  8. 8. Make Your Content Easy to Use<br />
  9. 9. Make Your Content Easy to Use<br />
  10. 10. Tips for SEO & News Releases<br /><ul><li> Create Tweetable Headlines – 120</li></ul> Characters to allow for the ReTweet<br />#PRNEDU<br />engage opportunity everywhere<br />
  11. 11. Tips for SEO & News Releases<br /><ul><li> Create Tweetable Headlines – 120</li></ul> Characters to allow for the ReTweet<br /><ul><li>In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag</li></ul>#PRNEDU<br />engage opportunity everywhere<br />
  12. 12. Tips for SEO & News Releases<br /><ul><li> Create Tweetable Headlines – 120</li></ul> Characters to allow for the ReTweet<br /><ul><li>In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag
  13. 13. Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore</li></ul>#PRNEDU<br />engage opportunity everywhere<br />
  14. 14. Tips for SEO & News Releases<br /><ul><li> Create Tweetable Headlines – 120</li></ul> Characters to allow for the ReTweet<br /><ul><li>In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag
  15. 15. Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore
  16. 16. Use links in releases – Deep Links! Concentrate those links in the first 3 paragraphs of the release. </li></li></ul><li>Use Social Media to make your content directional<br />
  17. 17. SEO & SOCIAL MEDIA<br />ARE BUDDIES<br />Photo credit: http://www.flickr.com/photos/tambako/2387498031/ <br />
  18. 18. Search Goes Social<br />#PRNEDU<br />engage opportunity everywhere<br />
  19. 19. Search Goes Social<br />
  20. 20. #PRNEDU<br />engage opportunity everywhere<br />
  21. 21. #PRNEDU<br />engage opportunity everywhere<br />
  22. 22. Today’s Presenters<br />Michael Pranikoff<br />PR Newswire Global Director, Emerging Media<br />Michael.pranikoff@prnewswire.com<br />@mpranikoff<br />Barbara Rozgonyi<br />CoryWestMedia, LLC / WiredPRWorks.com<br />corywestmedia@gmail.com<br />@wiredprworks<br />Becky Carroll <br />Founder, Customers ROCK!/Petra Consulting Group<br />becky@petraconsulting.com<br />@bcarroll7<br />#PRNEDU<br />engage opportunity everywhere<br />
  23. 23. Simple Truths <br />Yin & Yang: How Do Search & Social Play Together?<br />By Barbara Rozgonyi @wiredprworks for PR Newswire<br />#PRNEDU<br />
  24. 24. http://budurl.com/simpletruthsrelease <br />c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />
  25. 25. W.I.R.E.D.*<br />Words<br />Intentions <br />Routes<br />Experiences<br />Design<br />*developed by Barbara Rozgonyi<br />c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />
  26. 26. AOL Money<br />c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />
  27. 27. c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />#PRNEDU<br />
  28. 28. c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />
  29. 29. c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />Words<br />
  30. 30. c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />Intentions<br />
  31. 31. c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />Routes<br />#PRNEDU<br />
  32. 32. c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />Experiences<br />
  33. 33. c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />Design<br />
  34. 34. Today’s Presenters<br />Michael Pranikoff<br />PR Newswire Global Director, Emerging Media<br />Michael.pranikoff@prnewswire.com<br />@mpranikoff<br />Barbara Rozgonyi<br />CoryWestMedia, LLC / WiredPRWorks.com<br />corywestmedia@gmail.com<br />@wiredprworks<br />Becky Carroll <br />Founder, Customers ROCK!/Petra Consulting Group<br />becky@petraconsulting.com<br />@bcarroll7<br />#PRNEDU<br />engage opportunity everywhere<br />
  35. 35. c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com <br />Thank You! <br />Barbara Rozgonyi<br />@wiredprworks on twitter.com<br />wiredPRworks.com <br />Corywestmedia @gmail.com<br />630.207.7530 voice/text <br />#PRNEDU<br />
  36. 36. The Yin-yang: How Do Search & Social Play Together?Becky CarrollPetra Consulting Grouphttp://customersrock.net<br />Petra Consulting Group<br />Copyright 2010<br />#PRNEDU<br />
  37. 37. In the Past:Great Content Got Lots of Links<br />Valuable information on website + lots of promotion = Many, Many Links<br /> (and some clicks)<br />Petra Consulting Group<br />Copyright 2010<br />
  38. 38. Social Media Has Changed the Behaviors<br />Valuable information on website + lots of promotion = 4 or 5 Links …<br />Petra Consulting Group<br />Copyright 2010<br />#PRNEDU<br />
  39. 39. Social Media Has Changed the Behaviors<br />Valuable information on website + lots of promotion = 4 or 5 Links<br />… and 50 Tweets! <br />(and better qualified clicks)<br />Petra Consulting Group<br />Copyright 2010<br />
  40. 40. Social Media is not a <br />campaign, it’s a <br />strategy to build <br />relationships<br />Petra Consulting Group<br />Copyright 2010<br />
  41. 41. Another reason social media works<br /><ul><li> We trust those we are linked with online
  42. 42. Better-qualified clicks/connections</li></ul>Petra Consulting Group<br />Copyright 2010<br />#PRNEDU<br />
  43. 43. Example: Trust Agents book<br />Petra Consulting Group<br />Copyright 2010<br />
  44. 44. Petra Consulting Group<br />Copyright 2010<br />
  45. 45. Petra Consulting Group<br />Copyright 2010<br />
  46. 46. Action Plan for Better Results<br /><ul><li>Focus on what customers need
  47. 47. Update regularly
  48. 48. Promote via SEO and social tools
  49. 49. Maintain the relationships</li></ul>Petra Consulting Group<br />Copyright 2010<br />#PRNEDU<br />
  50. 50. Becky Carroll<br />Founder, Customers ROCK!/Petra Consulting Group<br />becky@petraconsultinggroup.com<br />(858) 481-6373<br />(858) 692-4778 (cell)<br />Subscribe to my Business Blog - http://www.customersrock.net<br /> Follow me on Twitter: http://twitter.com/bcarroll7<br /> Friend me on Facebook: http://www.facebook.com/rebeccacarroll<br /> Connect with me on LinkedIn: http://www.linkedin.com/in/beckycarroll<br />See you on Twitter!<br />Petra Consulting Group<br />Copyright 2010<br />#PRNEDU<br />
  51. 51. Question & Answer Time<br />Michael Pranikoff<br />PR Newswire Global Director, Emerging Media<br />Michael.pranikoff@prnewswire.com<br />@mpranikoff<br />Barbara Rozgonyi<br />CoryWestMedia, LLC / WiredPRWorks.com<br />corywestmedia@gmail.com<br />@wiredprworks<br />Becky Carroll <br />Founder, Customers ROCK!/Petra Consulting Group<br />becky@petraconsulting.com<br />@bcarroll7<br />#PRNEDU<br />engage opportunity everywhere<br />

×