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Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010
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Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010

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Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar with PR Newswire Global Director of Emerging Media – Michael Pranikoff; Becky Carroll, Founder, Customers ROCK!/Petra ...

Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar with PR Newswire Global Director of Emerging Media – Michael Pranikoff; Becky Carroll, Founder, Customers ROCK!/Petra Consulting; and Barbara Rozgonyi, Principal, CoryWest Media, LLC. This webinar was held on Oct. 27, 2010 http://budurl.com/seosocialyinyang

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Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010 Yin & Yang: How Do Search & Social Play Together? PR Newswire Webinar on Oct. 27, 2010 Presentation Transcript

  • #PRNEDU
    engage opportunity everywhere
  • Today’s Presenters
    Michael Pranikoff
    PR Newswire Global Director, Emerging Media
    Michael.pranikoff@prnewswire.com
    @mpranikoff
    Barbara Rozgonyi
    CoryWestMedia, LLC / WiredPRWorks.com
    corywestmedia@gmail.com
    @wiredprworks
    Becky Carroll
    Founder, Customers ROCK!/Petra Consulting Group
    becky@petraconsulting.com
    @bcarroll7
    #PRNEDU
    engage opportunity everywhere
  • CONTENT is
  • News Traffic Landscape
    Yahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic.
    Yahoo News
    Google News
    New York Times
    CNN
    China’s QQ.com
    BBC
    MSN
  • Building the Foundation
    SEO
    #PRNEDU
    engage opportunity everywhere
  • Surround Your Content with Links to Relevant Content
  • Make Your Content Easy to Use
  • Make Your Content Easy to Use
  • Tips for SEO & News Releases
    • Create Tweetable Headlines – 120
    Characters to allow for the ReTweet
    #PRNEDU
    engage opportunity everywhere
  • Tips for SEO & News Releases
    • Create Tweetable Headlines – 120
    Characters to allow for the ReTweet
    • In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag
    #PRNEDU
    engage opportunity everywhere
  • Tips for SEO & News Releases
    • Create Tweetable Headlines – 120
    Characters to allow for the ReTweet
    • In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag
    • Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore
    #PRNEDU
    engage opportunity everywhere
  • Tips for SEO & News Releases
    • Create Tweetable Headlines – 120
    Characters to allow for the ReTweet
    • In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag
    • Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore
    • Use links in releases – Deep Links! Concentrate those links in the first 3 paragraphs of the release.
  • Use Social Media to make your content directional
  • SEO & SOCIAL MEDIA
    ARE BUDDIES
    Photo credit: http://www.flickr.com/photos/tambako/2387498031/
  • Search Goes Social
    #PRNEDU
    engage opportunity everywhere
  • Search Goes Social
  • #PRNEDU
    engage opportunity everywhere
  • #PRNEDU
    engage opportunity everywhere
  • Today’s Presenters
    Michael Pranikoff
    PR Newswire Global Director, Emerging Media
    Michael.pranikoff@prnewswire.com
    @mpranikoff
    Barbara Rozgonyi
    CoryWestMedia, LLC / WiredPRWorks.com
    corywestmedia@gmail.com
    @wiredprworks
    Becky Carroll
    Founder, Customers ROCK!/Petra Consulting Group
    becky@petraconsulting.com
    @bcarroll7
    #PRNEDU
    engage opportunity everywhere
  • Simple Truths
    Yin & Yang: How Do Search & Social Play Together?
    By Barbara Rozgonyi @wiredprworks for PR Newswire
    #PRNEDU
  • http://budurl.com/simpletruthsrelease
    c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
  • W.I.R.E.D.*
    Words
    Intentions
    Routes
    Experiences
    Design
    *developed by Barbara Rozgonyi
    c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
  • AOL Money
    c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
  • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    #PRNEDU
  • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
  • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    Words
  • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    Intentions
  • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    Routes
    #PRNEDU
  • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    Experiences
  • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    Design
  • Today’s Presenters
    Michael Pranikoff
    PR Newswire Global Director, Emerging Media
    Michael.pranikoff@prnewswire.com
    @mpranikoff
    Barbara Rozgonyi
    CoryWestMedia, LLC / WiredPRWorks.com
    corywestmedia@gmail.com
    @wiredprworks
    Becky Carroll
    Founder, Customers ROCK!/Petra Consulting Group
    becky@petraconsulting.com
    @bcarroll7
    #PRNEDU
    engage opportunity everywhere
  • c2010 Barbara Rozgonyi for CoryWest Media, LLC :: wiredPRworks.com
    Thank You!
    Barbara Rozgonyi
    @wiredprworks on twitter.com
    wiredPRworks.com
    Corywestmedia @gmail.com
    630.207.7530 voice/text
    #PRNEDU
  • The Yin-yang: How Do Search & Social Play Together?Becky CarrollPetra Consulting Grouphttp://customersrock.net
    Petra Consulting Group
    Copyright 2010
    #PRNEDU
  • In the Past:Great Content Got Lots of Links
    Valuable information on website + lots of promotion = Many, Many Links
    (and some clicks)
    Petra Consulting Group
    Copyright 2010
  • Social Media Has Changed the Behaviors
    Valuable information on website + lots of promotion = 4 or 5 Links …
    Petra Consulting Group
    Copyright 2010
    #PRNEDU
  • Social Media Has Changed the Behaviors
    Valuable information on website + lots of promotion = 4 or 5 Links
    … and 50 Tweets!
    (and better qualified clicks)
    Petra Consulting Group
    Copyright 2010
  • Social Media is not a
    campaign, it’s a
    strategy to build
    relationships
    Petra Consulting Group
    Copyright 2010
  • Another reason social media works
    • We trust those we are linked with online
    • Better-qualified clicks/connections
    Petra Consulting Group
    Copyright 2010
    #PRNEDU
  • Example: Trust Agents book
    Petra Consulting Group
    Copyright 2010
  • Petra Consulting Group
    Copyright 2010
  • Petra Consulting Group
    Copyright 2010
  • Action Plan for Better Results
    • Focus on what customers need
    • Update regularly
    • Promote via SEO and social tools
    • Maintain the relationships
    Petra Consulting Group
    Copyright 2010
    #PRNEDU
  • Becky Carroll
    Founder, Customers ROCK!/Petra Consulting Group
    becky@petraconsultinggroup.com
    (858) 481-6373
    (858) 692-4778 (cell)
    Subscribe to my Business Blog - http://www.customersrock.net
    Follow me on Twitter: http://twitter.com/bcarroll7
    Friend me on Facebook: http://www.facebook.com/rebeccacarroll
    Connect with me on LinkedIn: http://www.linkedin.com/in/beckycarroll
    See you on Twitter!
    Petra Consulting Group
    Copyright 2010
    #PRNEDU
  • Question & Answer Time
    Michael Pranikoff
    PR Newswire Global Director, Emerging Media
    Michael.pranikoff@prnewswire.com
    @mpranikoff
    Barbara Rozgonyi
    CoryWestMedia, LLC / WiredPRWorks.com
    corywestmedia@gmail.com
    @wiredprworks
    Becky Carroll
    Founder, Customers ROCK!/Petra Consulting Group
    becky@petraconsulting.com
    @bcarroll7
    #PRNEDU
    engage opportunity everywhere