• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Walk The Storytelling Walk – How to Employ Multimedia Content for Compelling Storytelling
 

Walk The Storytelling Walk – How to Employ Multimedia Content for Compelling Storytelling

on

  • 4,054 views

Presentation by Lou Hoffman, CEO and Founder of The Hoffman Agency at the PR Newswire hosted Visual Storytelling event on March 28, 2013 in San Francisco at UBM Tech Headquarters.

Presentation by Lou Hoffman, CEO and Founder of The Hoffman Agency at the PR Newswire hosted Visual Storytelling event on March 28, 2013 in San Francisco at UBM Tech Headquarters.

Statistics

Views

Total Views
4,054
Views on SlideShare
1,486
Embed Views
2,568

Actions

Likes
1
Downloads
0
Comments
0

6 Embeds 2,568

http://blog.prnewswire.com 2459
http://www.commpro.biz 79
http://www.profnetconnect.com 26
http://www.hanrss.com 2
http://translate.googleusercontent.com 1
http://news.google.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Walk The Storytelling Walk – How to Employ Multimedia Content for Compelling Storytelling Walk The Storytelling Walk – How to Employ Multimedia Content for Compelling Storytelling Presentation Transcript

    • Walk the Storytelling Talk Lou Hoffman The Hoffman Agency
    • Let’s Agree on One Thing 2THE HOFFMAN AGENCY © The Hoffman Agency
    • Fortune Journalist Patricia SellersDefines Storytelling 3THE HOFFMAN AGENCY © The Hoffman Agency
    • Fortune Journalist Patricia SellersDefines Storytellingwww.ishmaelscorner.com/2013/02/21/fortune-journalist-cuts-to-the-core-of-storytelling-in-business/ 4THE HOFFMAN AGENCY © The Hoffman Agency
    • Classic Story Arc climax y = tension crises dénouement opening scenex = time beginning middle end 5 THE HOFFMAN AGENCY © The Hoffman Agency
    • The Communicator’s Story Spike y = change future storytelling fodderx = time Old Way New Way 6 THE HOFFMAN AGENCY © The Hoffman Agency
    • Touching Both Sides of the Brain Analyzed Tech Stories in The Economist (Three-month Period) Bug-busting Moving images into the future Tailpipe power Liquid logicSpinning a good tale Gas, gas, quick boys Anecdotes The FAST track to better health 17% Speaking in tongues I, human Spot prices Green iron A really secret ballot Blowing at sea Virtual fencing Meshing together A stitch whose time has come Brew your own The computer says no An order for disorder Cores of the problem Every move you make Silence, please Detecting T-rays Making no waves Automated twitchingEnlightenment at last Thanks for the memory Whirlybirds go green 7 THE HOFFMAN AGENCY © The Hoffman Agency
    • Touching Both Sides of the Brain Walmart Fast Company Story Breakdown 8THE HOFFMAN AGENCY © The Hoffman Agency
    • Visuals MatterShort Cut to Emotional Touch Points“The music literally blew him away.” 9THE HOFFMAN AGENCY © The Hoffman Agency
    • Visual Storytelling 10THE HOFFMAN AGENCY © The Hoffman Agency
    • Visual Storytelling 11THE HOFFMAN AGENCY © The Hoffman Agency
    • Visual Storytelling 12THE HOFFMAN AGENCY © The Hoffman Agency
    • Visual StorytellingCustomer Videowww.ishmaelscorner.com/2012/04/19/applying-storytelling-techniques-to-an-enterprise-computing-case-study-video/ 13THE HOFFMAN AGENCY © The Hoffman Agency
    • Visual Storytelling 14THE HOFFMAN AGENCY © The Hoffman Agency
    • Visual Storytellingwww.ishmaelscorner.com/2010/12/02/storytelling-techniques-tie-tractors-to-uniting-a-country/ 15THE HOFFMAN AGENCY © The Hoffman Agency
    • Big-time Disruption in Our Business 16THE HOFFMAN AGENCY © The Hoffman Agency
    • Breaking Down the News ReleaseInto “Atoms” 17THE HOFFMAN AGENCY © The Hoffman Agency
    • Final ThoughtsTypical PR Narrative Point B Point AStorytelling Narrative Point B Point A 18THE HOFFMAN AGENCY © The Hoffman Agency
    • Final, Final Thought 19THE HOFFMAN AGENCY © The Hoffman Agency
    • 20THE HOFFMAN AGENCY © The Hoffman Agency