Traditional Media vs. New Media: It's Just Media

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  • 1. New Media vs. Old Media How to apply tested communication methods to new media @ThomasHynes #prnedu
  • 2. Thomas Hynes
    • Manager, Blogger Relations
    • @thomashynes
    @ThomasHynes #prnedu
  • 3. Jian DeLeon
    • Staff Writer at Complex Magazine
    • @jiandeleon
    @ThomasHynes #prnedu
  • 4. Thomas Miale
    • Director, Multimedia Engagement, MultiVu
    • Blogger: notafoodie.com
    • @tmiale
    @ThomasHynes #prnedu
  • 5. The Old Guard @ThomasHynes #prnedu
  • 6. The New Guard @ThomasHynes #prnedu
  • 7. It’s Just Media @ThomasHynes #prnedu
  • 8. Blog Posts Indexed in Last 24 Hours
    • 1,085,907
    • Source: Technorati
    @ThomasHynes #prnedu
  • 9. Total Number of Identified Blogs
    • 169,467,575
    • Source: Technorati
    @ThomasHynes #prnedu
  • 10. New Blogs in Last 24 Hours
    • 171,022
    • Source: Technorati
    @ThomasHynes #prnedu
  • 11. The Reach of the Blogosphere @ThomasHynes #prnedu
  • 12. SF Gate Traffic Last 6 Months @ThomasHynes #prnedu
  • 13. SFist.com Traffic Last 6 Months @ThomasHynes #prnedu
  • 14. But Do Blogs Matter? Ask Congressman Lee @ThomasHynes #prnedu
  • 15. Gawker Traffic Last 6 Months @ThomasHynes #prnedu
  • 16. The Mom Family Bloggers
    • Nearly 4 million strong
    • 77% will write about brands they like
    • 14% will write about brands they don’t like
    • Source: Technorati
    @ThomasHynes #prnedu
  • 17. Where Bloggers Blog @ThomasHynes #prnedu
  • 18. Bloggers Won’t Bite @ThomasHynes #prnedu
  • 19. Read the Blogs @ThomasHynes #prnedu
  • 20. Bad Engagement @ThomasHynes #prnedu
  • 21. Have a Conversation @ThomasHynes #prnedu
  • 22. Good Engagement @ThomasHynes #prnedu
  • 23. Takeaways
    • Don’t be afraid of blogs
    • Do your research
    • Don’t spam
    • Be helpful
    • Be relevant
    • Have a conversation
    • It’s still just media
    @ThomasHynes #prnedu
  • 24. Questions?
    • Did we miss something? Shoot us a line.
    • Tom Miale @tmiale
    • Jian DeLeon @jiandeleon
    • Thomas Hynes @thomashynes
    @ThomasHynes #prnedu