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The creative treatment framework for video scripting
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The creative treatment framework for video scripting

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How do you script a PR or marketing video? By stealing a page from the pro's playbook, of course! The Creative Treatment provides a great framework for giving your video project shape and purpose. …

How do you script a PR or marketing video? By stealing a page from the pro's playbook, of course! The Creative Treatment provides a great framework for giving your video project shape and purpose. For more ideas, read the related blog post: http://blog.prnewswire.com/2012/10/26/how-to-script-a-pr-or-marketing-video/

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  • 1. CREATIVE TREATMENT  Type of Video (Webisode, Training Video etc.)  Prepared for: (Project name)Background: A short summary of the background information & materialsObjectives: A bulleted list of the video’s behavioral objectives , i.e. the goal you wish to accomplish with this video.  Example: “After experiencing this video our audience will be able to …”Strategies: A bulleted list of what will be done in terms of structure, devices and techniques.  Example : Create the behind the scenes feel using several GoPro cameras .Creative Approach: Present your creative idea in a one-paragraph, present-tense narrative using detailed descriptions to describe the tone and the style of your video.  Example: We are bombarded with the sounds of a busy city street as the faces of its hurried inhabitants stop to stare in curiosity at….”