Your SlideShare is downloading. ×
  • Like
  • Save
Synthesize It: Infographics
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Synthesize It: Infographics


Presentation by Kelley Mitchell Price of Pocketfirm given at the PR Newswire/ Business Development Institute Visual Storytelling event held in Atlanta on April 23, 2013

Presentation by Kelley Mitchell Price of Pocketfirm given at the PR Newswire/ Business Development Institute Visual Storytelling event held in Atlanta on April 23, 2013

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. SYNTHESIZE IT:INFOGRAPHICSKelley Mitchell Price
  • 2. Today’s topics• Infographics: What are you good for?(Absolutely something! Say it again)• Case study: Creating an infographicsprogram• Tips & lessons learned the hard way2
  • 3. 3
  • 5. Infographics can drivecontent marketing5BANNERSEOEMAILWEBSITEPROMOMOBILE
  • 6. Everybody needs infographicsJust kidding! Only the sexy people6FIRST,you needdata.THEN,find thestory.ANDTHEN,unleashcreatives!
  • 7. But Wait...• No one knows what an infographic is!• Words + pictures = flyer• The illustrations must be PART of thestory7
  • 8. 8
  • 9. 9
  • 10. Case Study:Cancer Prevention & Awareness• The Challenge: Highlight importantcancer research data to consumerswithout losing scientific credibility• The Solution: A series of carefullytimed, topical infographics used onowned and social media• The Story Arc: Making an impact10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. KPIs Build Over Time18
  • 19. Positive TrendsShow Success• Interactions: View larger, click-throughs to landing page• Social shares: Facebook likes,retweets, repins• Landing page views, bounce rate• Low at first, strong build - don’texpect much from a one-off• Data from these are not going toblow you away - these arecomplements to your overallcontent marketing strategy19Oct Nov Dec JanInteractions SharesPageViews Likes
  • 20. Building the Series• Monthly release schedule• Cancer awareness month, trending topicthematics• Three-part structure:(1) The problem(2) Why you should care(3) What you can do about it20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24View these are copyrighted material of American Cancer Society, Inc.
  • 25. 25
  • 26. Three Tips• Clearly define your production process• Socialize internally• Promote your infographics extensively26
  • 27. Checklist for Production✓ Find the data - get as much of it as you possibly can.✓ Find the story - your designer WILL NOT find the story. SHOCKING!• Find an analyst, strategist, or writer. Get your designer working on your illustrative style (itshould be recognizable as your brand).✓ Wireframe it. DON’T SKIP THIS STEP!✓ Show it to people, get feedback. Revise.✓ Layer on graphical elements and show more people. You never know how people will interpret.Revise.✓ Break it apart into individual assets - each should have value in and of itself.✓ Make a text-based version for accessibility & SEO.✓ Create a landing page with short URL, SEO copy, printable, and text-based version.✓ Publish!✓ Post & promote, post & promote...27Message me& I’ll sendyou thischecklist
  • 28. Socialize Internally• No one will care as much as you do• Find the people who know the data• Make a friend in Legal28
  • 29. Promote That Thing• Set a reasonable schedule for production:Weekly, monthly, quarterly• Work into your social editorial calendar: Getat least 5 Facebook, Twitter posts out of each• Create a Pinterest board or Tumblr to housethe series, in addition to your website -whatever makes most sense for youraudience29
  • 30. Resources•• GOOD Infographics• Tableau30
  • 31. 31
  • 32. Thank YouAbout PocketfirmPocketfirm is a new companyfocused on progressive digitalproduct development. Fusingexperience design with customerinsights and marketing strategy,we bring web-based products tomarket that accelerate brands.@pocketfirminfo@pocketfirm.com32