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Streaming The Brand: The Need, The Opportunity, The Impact

by on Oct 20, 2011

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Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference in Orlando, ...

Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference in Orlando, FL October 15 -18, 2011.

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  • core Henning von Vogelsang, Founder at River Interesting that there is no reference to my original source “Brand Streams”, which I published first in 2009.

    Unfortunately this is distorting the meaning of Brand Streams, which are more a result of consumers taking charge than a brand “engaging customers”. Brand can try that all they want, it won’t work if consumers are not engaged themselves.
    11 months ago
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Streaming The Brand: The Need, The Opportunity, The Impact Streaming The Brand: The Need, The Opportunity, The Impact Presentation Transcript