Streaming The Brand: The Need, The Opportunity, The Impact

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Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://flavors.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoffFollow The Conversation on Twitter #PRSAICON

Disclaimer:I am not a Guru. I am not an Expert.All tips, recommendations, and ideas are from reading,exploring, and learning anyway that I can. I consider myselfa B+ Student at best.

Embrace Your InnerSource: http://flic.kr/p/9vky1T

Engage opportunity across all channels Social Web sites Search Mobile Video sharing CONTENT Blogs Microblogs Print Broadcast

Engage opportunity with all key audiences Investors The Media Decision Bloggers Makers CONTENT Influencers Consumers Shareholders

Source: http://www.crankycreative.com/graphics-and-displays/

Communications Comes Into FocusCompanies want:•Direct access to consumers Public•Opportunities to engage with Marketing audiences Relations•Continuous Messaging that is easy to share•Analytics, ROI Investor RelationsThey want to communicate in away that combines PR, Marketingand Advertising.

November 2010 “CMO Mandate: Adapt Or Perish” Use The ADAPT Framework To Combat The Barriers Of Traditional Marketing

Answer The QuestionShould I Follow You

People Don’t Want to Like….They Want to Love!Credit: WIN-Initiative

Source: http://flic.kr/p/8HdcZT

TrustFollow The Conversation on Twitter #PRSAICON

Trust Over AttentionTrust will continue toreplace attention as theCurrency of the web andbusiness. No one will payattention if they don’t trustyou.

Where do you generally go first for news about a company? Then where do you go?Source: Edelman Trustbarometer 2011

Follow The Conversation Twitter Hashtag #PRSAICON

The Emerging Media Landscape User Generated Editorial Consumer Business

Principles to CommunicatingYour Message Today• Make your content Accessible• Make your content Easy To View• Make your content Easy To Use

Building the Foundation

 94% of users tested clicked on a first page search result. *  Only 6% of users clicked to the second page of search results. *  The #1 ranking result garnered around 33% of the total clicks. *  A separate study showed that 39% of search users link search ranking to company prominence. *** - Chitika, Inc.** - JupiterResearch

AGILE COMMUNICATIONSTHE PROCESS OF BEING QUICK TO LEARN, ADAPT, & IMPROVE.Follow The Conversation on Twitter #PRSAICON

http://youtu.be/fToOx6Ft9o8

http://youtu.be/GeLtUzSjETQ

VisibilityPhoto credit: http://www.flickr.com/photos/fortphoto/1746927016/

THINK VISUALLY!

THINK This is how most companies andorganizations think about visualizing their message VISUALLY!

THINK VISUALLY!

more multimedia = more views Increase in average online views per press release, when multimedia elements are added.Source: PR Newswire web analytics.

Which of these feeds would you look at on a mobile device? This is why visuals matter

+ EarnedReach Paid Owned - - + Control

Red = Link to PRNewswire ARCGreen = Blog Post

Make Your Content Directional

Make B2B Content WORK!Source: Elliance, Inc.

Future IR PresentationsMake Your Content Directional

Finding The Right BalanceSource: http://flic.kr/p/6KA7xG

http://youtu.be/GS96dIVlE8s

Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://flavors.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoffFollow The Conversation on Twitter #PRSAICON

Streaming The Brand: The Need, The Opportunity, The Impact

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