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Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
Streaming Financial Communications
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Streaming Financial Communications

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Streaming Financial Communications by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the Business Development Institute Financial communications Leadership Forum held in New York …

Streaming Financial Communications by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the Business Development Institute Financial communications Leadership Forum held in New York on Nov. 16, 2011

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  • SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  • Transcript

    • 1. Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoffFollow The Conversation Twitter Hashtag #BDI1
    • 2. Disclaimer:I am not a Guru. I am not an Expert.All tips, recommendations, and ideas are from reading,exploring, and learning anyway that I can. I consider myselfa B+ Student at best.
    • 3. Source: http://flic.kr/p/9vky1T
    • 4. LIKE US, PLEASE LIKE US & FOLLOW US….PLEASE
    • 5. PEOPLE DON’T WANT TO JUST LIKE, THEY WANT TO LOVECredit: WIN-Initiative
    • 6. LOVE HAS TO START INTERNALLY. THIS IS OFTEN WHAT OUR INTERNAL MARKETING, PR, & IR DEPARTMENTS ARE DOING.http://www.flickr.com/photos/captaintim/2645277774/
    • 7. The Message Comes Into Focus Companies Need: • Direct access to consumers Public Marketing • Opportunities to engage with Relations audiences • Continuous Messaging that is easy to share • Analytics, ROI Investor They want to communicate in a Relations way that combines PR, Marketing, IR & Advertising.Follow The Conversation Twitter Hashtag #BDI1
    • 8. IT’S ABOUT THE MESSAGE!
    • 9. Follow The Conversation Twitter Hashtag #BDI1
    • 10. Follow The Conversation Twitter Hashtag #BDI1
    • 11. Trust Over AttentionTrust will continue toreplace attention as theCurrency of the web andbusiness. No one will payattention if they don’t trustyou.
    • 12. Trust
    • 13. 39% of search users link search ranking to company prominence. Follow The Conversation Twitter Hashtag #BDI1Jupiter Research
    • 14. Building the Foundation
    • 15. 49% of retail investors underthe age of 40 rely financialweb sites and blogs forinvestment advice
    • 16. 47% of retail investors overthe age of 40 rely financialweb sites and blogs forinvestment advice
    • 17. • Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares.• This correlation was found to be most significant with small cap firms that typically do not receive news coverage.
    • 18. • Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares.• This correlation was found to be most significant with small cap firms that typically do not receive news coverage.
    • 19. Consistent Communications Matters
    • 20. Make Your Content Directional
    • 21. Make B2B Content WORK!Source: Elliance, Inc.
    • 22. Future IR PresentationsMake Your Content Directional
    • 23. more multimedia = more views Increase in average online views per press release, when multimedia elements are added.Source: PR Newswire web analytics.
    • 24. Using multimedia in your releases increases journalist and public engagementAccording to internal sample research comparing press releases that contain multimedia with those that do not.
    • 25. Financial Communications & Social MediaSource: Q4 Websystems
    • 26. Financial Communications & Social MediaSource: Q4 Websystems
    • 27. Talk about Blog about Tweet about….Corporate Social Responsibility Over $2.7 Trillion in funds under management dedicated to social responsibility. - Socialinvest.org
    • 28. Financial Metrics:• ROI• Paid, Earned, Owned Media Value• Sales Metrics that can be linked to activity.Non-Financial Metrics:• Growth of communities• Visibility of Communities and Content• Engagement Metrics – Like, Google+’s, Shares
    • 29. Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoff

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