Simple tips for adding visuals to PR

Simple Ideas for Adding Visuals toYour Public Relations Campaigns Sarah Skerik VP social media, PR Newswire April 2012

Why bother?Because visuals improve results.

1. Stick a cute caption on a picture.A snapshot of contentpinned on Pinterest.A quick look there willgive you some goodideas.Important: Make sureyour organization hasrights to the image!

1. Create a colorful listand save it as an image.This sort of content isshared very frequentlyon social networks.(This example certainlytells a story and has acall to action!)

3. Create a free visual on someecards.com

4. Use a stock image from Getty royalty-free whenyou distribute your press release via PR Newswire & select one of our photo distribution options. Details: http://budurl.com/PRNpic

Remember:• Simplicity is good. You want an image that will work “at a glance.”• Sometimes, it’s okay to suggest rather than illustrate in detail• Your goal is to hook the reader’s attention. Focus on the most noteworthy aspect of the overall message.

Find more ideas for incorporating visuals into your PR plans: http://blog.prnewswire.com/tag/visual-pr/

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Simple tips for adding visuals to PR

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