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Semiconductors to Solar to Social by Applied Materials at the PR Newswire / Business Development Institute B2B Social Communications Leadership Forum
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Semiconductors to Solar to Social by Applied Materials at the PR Newswire / Business Development Institute B2B Social Communications Leadership Forum

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Semiconductors to Solar to Social by Matt Ceniceros, Director, Media Relations, Applied Materials. This presentation was part of the PR Newswire / Business Development Institute B2B Social …

Semiconductors to Solar to Social by Matt Ceniceros, Director, Media Relations, Applied Materials. This presentation was part of the PR Newswire / Business Development Institute B2B Social Communications Leadership Forum which took place on April 19, 2011 in Santa Clara, CA.

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Transcript

  • 1. Semiconductors to Solar to Social
    Applied Materials Approach to Social Media
    Matt Ceniceros
    @applied_blog | @mattceni
  • 2. 2
  • 3. 3
    1976
  • 4. 4
    1976
    $3.2B
  • 5. 5
  • 6. Social Media, Applied
    6
  • 7. 7
    Strategy
    • Develop broad media campaigns that have multi-channel, multi-audience appeal and relevance
    • 8. Use social media and digital channels to achieve communications objectives
    Objectives
    • Raise positive awareness among key global stakeholders
    • 9. Create a sustainable thought leadership media program
  • Blogs
    Blogger
    Briefings
    Industry
    Leadership
    Platforms
    Employee
    Intranet
    YouTube
    Thought
    Leadership
    Site
    Twitter
    amat.com
    Traditional
    Media
    Facebook
  • 10. Overview Applied Social Media Channels
  • 11. 10
  • 12. 11
  • 13. The Applied Materials Blog
    Audience:
    • Thought Leaders, Business Elites, Customers, Employees, NGOs
    Stats for 2010:
    Visitors:
  • Twitter: @Applied_Blog
    Audience
    • Local community, CSR, Reporters, Customers, Gov’t, NGO, Employees, Industry
    Stats for 2010:
    • Followers: 1,244
    • 26. Up 239% in 7 months
    • 27. Following: 1,121
    • 28. Listed: 105
    Followers
  • Facebook: Applied Materials, Inc.
    Audience
    • Employees, brand ambassadors, Regions, local community, NGOs
    Stats for 2010:
    • Fans: 1,367
    • 35. Interactions: 82,505
    • 36. Top Five Countries:
    US
    Taiwan
    India
    Israel
    Singapore
    • Top 10 referring site to amat.com
  • 15
  • 37. 16
  • 38. 17
  • 39. 18
  • 40. 19
  • 41. 20
  • 42. 21
  • 43. 22
  • 44. 23
  • 45. Reach Relevance Tone Prominence
    Applied Effect
  • 46. 25