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Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
Recap - Patient Engagement: The Future of Healthcare Communications Summit
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Recap - Patient Engagement: The Future of Healthcare Communications Summit

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Created by: Polina Opelbaum, editor of ProfNet

Created by: Polina Opelbaum, editor of ProfNet

Published in: Healthcare, Health & Medicine
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  • 1. Patient Engagement: The Future of Healthcare Communications Summit
  • 2. Healthcare Communications & The Future • BDI hosted an event about how leading healthcare brands are planning for the future, including: – Integrating big data – Innovative digital, mobile and social communications that improve patient outcomes • Moderator: Steve Etzler, CEO/ Founder, BDI
  • 3. Presented by: Sven Gierlinger, VP, Chief Experience Officer, North Shore – LIJ Health System Presentation: Perspectives From a Hospitality Leader in Healthcare
  • 4. • Gierlinger worked in hospitality until he was bedridden and then saw a huge difference between the two industries • Patients are not customer-system centered • During his hospital stay, he felt like a person or thing of a specified kind that one has to deal with • Patients want the highest quality care; a warm welcome; interact with competent and nice people, have a hassle-free experience; have problems fixed quickly and effectively; and consistency. • One of the things Gierlinger is exploring is how to select the right employees, set them up for success and continue to engage them. Key Highlights
  • 5. Raymond Russo, VP, Global Chest Pain Pathway, The Medicines Company interviewed Lee Davies, SVP Health Practice at Makovsky. Interview: The Evolution of Patient Engagement
  • 6. • Russo: Healthcare industry is one of the most regulated industries in the world, as far as what and how things are said. • Russo: When they did direct-to-consumer advertising, they tried to educate, motivate and then activate. • Russo: Effective communication changes behavior. Communicate and motivate patient to change behavior, such as take better care of themselves, seek healthcare providers, etc. This is patient activation. • Davies: Social media has made patients not only recipients of messages but also communicators. They are activists, ambassadors, citizen journalists. • Russo: Social media is great and innovative, but curious how next app is going to get patient activation and its impact. Key Highlights
  • 7. Presentation: Talking About Research Result – Patients are Our Partners Presented by: Bill Silberg, Director of Communications, Patient-Centered Outcomes Research Institute (views are his own and not necessarily those of PCORI)
  • 8. • PCORI is an independent research institute authorized by Congress through the Affordable Care Act. • Why PCORI? Research hasn’t answered many questions that patients face. • PCORI has three strategic goals: increase quantity, quality and timelessness of research information; speed the implementation and use of evidence; influence research funded by others. • PCORI partners with patients on their communications efforts by featuring patient and caregiver stories on their website. • Lesson learned: Sometimes you need to just “shut up and listen.” Key Highlights
  • 9. Presentation: Using Social Media in the Age of ACA and HIPAA Regulations Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc.
  • 10. • 1 in 3 Americans use the Internet to research medical conditions. (Pew Research) • Risk of using an internet-connected device liked Google Glass is security and privacy of patient data risks. • If you employ technology, how do you protect it from leaking out? How do you protect frontline staff from themselves? • If you are going to allow frontline staff to use social media, then you need to create an appropriate policy. This may take six months. • Here’s an action plan for social media compliance: protect patient info; keep adequate records; create an appropriate use policy and train employees; create content strategy; supervise and monitor. Key Highlights
  • 11. Panel: Painting the Starting Line Together: How Industry and Patients Must Partner to Define Engagement Goals Todd Kolm, Senior VP of Strategy and Insights at WEGO Health moderated a discussion with patient influencer MarlaJan DeFusco and Pfizer communications expert Carrie Goldstein.
  • 12. Key Highlights • DeFusco: Patients need to be educated and know what kind of medicines they are taking. It is important for them to know how the medicine will affect them. • Defusco: Take the time to educate healthcare and pharmaceutical professionals, and that would really help patients. • DeFusco: Patients with chronic illnesses get lost in the transition between childhood and adulthood.
  • 13. Presentation: Engaging Patients Online to Improve Market Insight Presented by: Lance Hill, CEO, Within3
  • 14. • Within3 is the leader in healthcare professional digital collaboration solutions. • For pharmaceutical companies, the need for insight from an expanding set of stakeholders is a reality. • The patient perspective needs to be deeply ingrained into any healthcare strategy. Key Highlights
  • 15. Presentation: Rite Aid Engages & Empowers Patients With Wellness Programs Presented by: Jocelyn Konrad, VP healthcare initiatives, Rite Aid
  • 16. • Rite Aid acquired Health Dialog and RediClinic as part of their wellness initiatives. • Rite Aid’s goal with its wellness programs is to improve outcomes and reduce costs. • It came up with the Health Alliance program to help interact with patients. • The Health Alliance program is getting rave reviews from patients and physicians. Key Highlights
  • 17. Written by Polina Opelbaum, editor of ProfNet, a service that helps journalists connect with expert sources. To read more from Polina, check out her blog on ProfNet Connect.

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