Content We Love:
A Press Release Built for Action
Pithy headline includes keywords, is
clear and concise. Subhead offers
detail and the news hook.
`````````````````````````...
A call to action for readers
immediately follows the bullet
points, directing audinece interest
and encouraging readers to...
Additional resources
PDF:
The Tactical Guide to Formatting Press Releases

eBook: New School Press Release Tactics

See th...
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Press Release Tips: Formatting content to keep reader attention

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Here's an example of a press release that does a great job of garnering, keeping and directing reader attention. Best practices are highlighted.

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  • PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world.
  • Press Release Tips: Formatting content to keep reader attention

    1. 1. Content We Love: A Press Release Built for Action
    2. 2. Pithy headline includes keywords, is clear and concise. Subhead offers detail and the news hook. ```````````````````````````````````````````````````````````````````````````` The press release gets straight to brass tacks, and bullet points surface key messages immediately, increasing the chances of hooking reader attention.
    3. 3. A call to action for readers immediately follows the bullet points, directing audinece interest and encouraging readers to take the next step. Midway through the message, when attention can start to waver, EdCite offers a video link to re-engage readers. ```````````````````````````````````````````````````````````````````````````` A quote from a teacher offers credible, relatable, real-world insight.
    4. 4. Additional resources PDF: The Tactical Guide to Formatting Press Releases eBook: New School Press Release Tactics See the Edcite press release for yourself: Edcite puts Teachers in Control of Common Core Practice
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