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PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
PR Newswire User Conference Keynote  - The New News Consumer
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PR Newswire User Conference Keynote - The New News Consumer

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PR Newswire User Conference in Washington DC Keynote Address - The New News Consumer by Amy Mitchell, Deputy Director of the Pew Project for Excellence in Journalism …

PR Newswire User Conference in Washington DC Keynote Address - The New News Consumer by Amy Mitchell, Deputy Director of the Pew Project for Excellence in Journalism

http://www.journalism.org

The conference was held in Washington, DC on April 14, 2010

Published in: News & Politics
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Transcript

  • 1. Pew Research Center’s
    The New News Consumer
    “Cultivating Your
    Organization's Visibility in
    a World”
    Amy Mitchell, PEJ Deputy Directorasmitch@journalism.org
    www.journalism.org
    PR Newswire
    User Conference
    Washington, D.C.
    April 14, 2010
    Follow The Conversation Twitter Hashtag #PRNEDU
  • 2. Amy S. Mitchell
    PEJ Deputy Director
    @asmitch
    Pew Research Center’s
    Follow The Conversation Twitter Hashtag #PRNEDU
  • 3. Pew Research Center’s
    Which Media?
    Where Americans Get Their News
  • 4. Pew Research Center’s
    The Notion of a Primary News Source is Obsolete
    • People today are “News Grazers”
    • 5. 92% get news from multiple platforms each day
    • 6. 59% go both on and off-line daily
  • Pew Research Center’s
    People Online Do Not Graze Very Far
    Just 35% have a favorite news site
    Follow The Conversation Twitter Hashtag #PRNEDU
  • 7. Pew Research Center’s
    People Online Do Not Graze Very Far
    How Many News Sites Users Visit Daily
  • 8. Pew Research Center’s
    News Online is Frequent . . .
  • 9. Pew Research Center’s
    . . Social, and . . .
    • 57% of internet users share links to news stories
    • 10. 30% get news through Social Networks
    • 11. 6% get news via Twitter feeds
    Follow The Conversation Twitter Hashtag #PRNEDU
  • 12. Pew Research Center’s
    . . Search-based
    • news aggregators or portals - 56%
    • 13. TV news sites (cable or broadcast) - 46%
    • 14. newspaper sites - 38%
    • 15. specialty news sites (health, politics) - 38%
    • 16. non-news sources followed in social media – 30%
  • Pew Research Center’s
    Where does that leave news Organizations?
  • 17. Pew Research Center’s
    Old Media Still Dominates Online
    • Of top news sites, legacy media make up 67%
    • 18. Pure aggregators make up another 13%
    • 19. Online-only content creators make up 14%
    Follow The Conversation Twitter Hashtag #PRNEDU
  • 20. Pew Research Center’s
    Losses in Old Media
    Since 2002:
    • $1.6 billion lost in annual newsgathering in print
    • 21. $300 million plus lost in network TV
  • Pew Research Center’s
    New Media Does Not Yet Compare
    • $141 million in non profit funded media since 2006
    • 22. Doesn’t include public broadcasting
    • 23. Or all commercial start ups, though these are by all evidence small in revenue
  • Pew Research Center’s
    Non-News Outlets as Sources
    • Partisan or Self Interested News Sites
    • 24. Corporate, commercial entities
    • 25. Citizen Journalists
    • 26. Newsmakers
  • Pew Research Center’s
    For More Information or to read the full report:
    Understanding the Participatory News Consumer
  • 27. Pew Research Center’s
    Amy Mitchell, PEJ Deputy Director
    asmitch@journalism.org
    www.journalism.org
    The New News Consumer
    Follow The Conversation Twitter Hashtag #PRNEDU
  • 28. Pew Research Center’s

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