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Optimizing Presentations for Sharing in Social Networks
Optimizing Presentations for Sharing in Social Networks
Optimizing Presentations for Sharing in Social Networks
Optimizing Presentations for Sharing in Social Networks
Optimizing Presentations for Sharing in Social Networks
Optimizing Presentations for Sharing in Social Networks
Optimizing Presentations for Sharing in Social Networks
Optimizing Presentations for Sharing in Social Networks
Optimizing Presentations for Sharing in Social Networks
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Optimizing Presentations for Sharing in Social Networks

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Reach a wider audience by optimizing your presentations to encourage (and leverage) social sharing.

Reach a wider audience by optimizing your presentations to encourage (and leverage) social sharing.

Published in: Business, Technology
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  • 1. Every Slide, a Tweet Building presentations for optimum social sharing & visibility Sarah Skerik, vice president – social media PR Newswire May 2011
  • 2. Why you should optimize presentations for social sharing <ul><li>Event audiences have already expressed interest in your topic! </li></ul><ul><li>Audiences tweet quotes, links and hashtags. </li></ul><ul><li>Your audiences friends/fans/followers become your audience when social sharing is encouraged. This is real amplification. </li></ul><ul><li>Sites like SlideShare, Tumblr, Flickr and YouTube offer ways to share presentation elements – slide decks, images and video. </li></ul>
  • 3. Tips for optimizing presentations for the social layer
  • 4. Keep slides short, simple and tweetable – offer one phrase per slide. (like this.)
  • 5. Put the event hashtag and your Twitter handle on each page to make it easier for audiences to reference the event – and you. @sarahskerik @prnewswire #eventhashtag #topichashtag
  • 6. Use simple visuals that photograph well. This is not the place for a complex infographic.
  • 7. Practice pithiness. <ul><li>Rehearse the presentation with tweeters in mind. Find your quotable (and tweetable) moments and practice cadence and pithiness. </li></ul><ul><li>Just because Twitter generously gives you 140 characters doesn’t mean you need to use all that space. Aim shorter. </li></ul>
  • 8. After your presentation: <ul><li>Tweet your thanks to all who tweeted your presentation. (Be sure to use all related hashtags!) </li></ul><ul><li>Tweet links to related information to your most enthusiastic tweeters, and separately (using hashtags) to the event followers, including: </li></ul><ul><ul><li>The deck you posted to SlideShare </li></ul></ul><ul><ul><li>Any related articles, videos, images </li></ul></ul><ul><ul><li>Any follow up blog posts that follow the event </li></ul></ul><ul><ul><li>Consider doing a #FF later in the week of your most engaged audience members. </li></ul></ul>
  • 9. @sarahskerik @prnewswire http://www.slideshare.net/prnewswire http://blog.prnewswire.com

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