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Optimizing Presentations for Sharing in Social Networks
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Optimizing Presentations for Sharing in Social Networks

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Reach a wider audience by optimizing your presentations to encourage (and leverage) social sharing.

Reach a wider audience by optimizing your presentations to encourage (and leverage) social sharing.

Published in: Business, Technology
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  • 1. Every Slide, a Tweet Building presentations for optimum social sharing & visibility Sarah Skerik, vice president – social media PR Newswire May 2011
  • 2. Why you should optimize presentations for social sharing
    • Event audiences have already expressed interest in your topic!
    • Audiences tweet quotes, links and hashtags.
    • Your audiences friends/fans/followers become your audience when social sharing is encouraged. This is real amplification.
    • Sites like SlideShare, Tumblr, Flickr and YouTube offer ways to share presentation elements – slide decks, images and video.
  • 3. Tips for optimizing presentations for the social layer
  • 4. Keep slides short, simple and tweetable – offer one phrase per slide. (like this.)
  • 5. Put the event hashtag and your Twitter handle on each page to make it easier for audiences to reference the event – and you. @sarahskerik @prnewswire #eventhashtag #topichashtag
  • 6. Use simple visuals that photograph well. This is not the place for a complex infographic.
  • 7. Practice pithiness.
    • Rehearse the presentation with tweeters in mind. Find your quotable (and tweetable) moments and practice cadence and pithiness.
    • Just because Twitter generously gives you 140 characters doesn’t mean you need to use all that space. Aim shorter.
  • 8. After your presentation:
    • Tweet your thanks to all who tweeted your presentation. (Be sure to use all related hashtags!)
    • Tweet links to related information to your most enthusiastic tweeters, and separately (using hashtags) to the event followers, including:
      • The deck you posted to SlideShare
      • Any related articles, videos, images
      • Any follow up blog posts that follow the event
      • Consider doing a #FF later in the week of your most engaged audience members.
  • 9. @sarahskerik @prnewswire http://www.slideshare.net/prnewswire http://blog.prnewswire.com

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