1. Every Slide, a Tweet Building presentations for optimum social sharing & visibility Sarah Skerik, vice president – social media PR Newswire May 2011
2. Why you should optimize presentations for social sharing <ul><li>Event audiences have already expressed interest in your topic! </li></ul><ul><li>Audiences tweet quotes, links and hashtags. </li></ul><ul><li>Your audiences friends/fans/followers become your audience when social sharing is encouraged. This is real amplification. </li></ul><ul><li>Sites like SlideShare, Tumblr, Flickr and YouTube offer ways to share presentation elements – slide decks, images and video. </li></ul>
3. Tips for optimizing presentations for the social layer
4. Keep slides short, simple and tweetable – offer one phrase per slide. (like this.)
5. Put the event hashtag and your Twitter handle on each page to make it easier for audiences to reference the event – and you. @sarahskerik @prnewswire #eventhashtag #topichashtag
6. Use simple visuals that photograph well. This is not the place for a complex infographic.
7. Practice pithiness. <ul><li>Rehearse the presentation with tweeters in mind. Find your quotable (and tweetable) moments and practice cadence and pithiness. </li></ul><ul><li>Just because Twitter generously gives you 140 characters doesn’t mean you need to use all that space. Aim shorter. </li></ul>
8. After your presentation: <ul><li>Tweet your thanks to all who tweeted your presentation. (Be sure to use all related hashtags!) </li></ul><ul><li>Tweet links to related information to your most enthusiastic tweeters, and separately (using hashtags) to the event followers, including: </li></ul><ul><ul><li>The deck you posted to SlideShare </li></ul></ul><ul><ul><li>Any related articles, videos, images </li></ul></ul><ul><ul><li>Any follow up blog posts that follow the event </li></ul></ul><ul><ul><li>Consider doing a #FF later in the week of your most engaged audience members. </li></ul></ul>