New Media Pick Up: Evolving the PR Pitch

“New Media” Pick Up:Synching PR Pitching With Today’s Media Environment Sarah Skerik VP social media, PR Newswire May 2012

Rethinking “Pick Up”Print pick up is the traditional PRoutcome.Many bosses/clients are stillfocused on print.But digital exposure can pay bigdividends, and should be builtinto the pitching strategy.

Blogs drive digital visibility• Many are focused• Enthusiastic and regular readers• Many bloggers also have strong social presences, and their readers are connected, too.

…And social amplifies the message Almost 1,000 interactions – from a devoted audience, to their followers. This is some powerful visibility.

Measuring pitch results• More than just print media pick up!• Watch for: – Blog pick up and mentions – Traffic back to the links you included in the pitch – Mentions from journalists & bloggers in social networks – Subsequent mentions and conversations in social, triggered by the influencers.

Find more ideas for updating PR tactics and influencer targeting with the free white paper: Modern PR: The Art & Science of Integrated Media Influence http://budurl.com/ModernPR

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New Media Pick Up: Evolving the PR Pitch

by PR Newswire on May 09, 2012

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New Media Pick Up: Evolving the PR Pitch Presentation Transcript