Mobilizing Masses: Multimedia, Multichannel, MyFreeTaxes
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Mobilizing Masses: Multimedia, Multichannel, MyFreeTaxes

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Amanda Ponzar, Director, Communications, United Way Worldwide - @LivingUnited

Amanda Ponzar, Director, Communications, United Way Worldwide - @LivingUnited

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    Mobilizing Masses: Multimedia, Multichannel, MyFreeTaxes Mobilizing Masses: Multimedia, Multichannel, MyFreeTaxes Presentation Transcript

    • Amanda Ponzar @LivingUnited Mobilizing masses: Multimedia, multichannel, MyFreeTaxes
    • Amanda J. Ponzar @LivingUnited2 United Way • World’s largest privately funded nonprofit: $5 billion annually • 1,800 United Ways in 40+ countries • Creating opportunities for a better life for all, focused on education, income & health • Inviting people to give, advocate & volunteer
    • World is changing: MOBILE • 7 billion people on earth • 4 billion use mobile phone • 3.5 billion use toothbrush 3
    • World is changing: SOCIAL • 1 billion+ people visit YouTube each month • Total Twitter users: 645 million • Facebook: 1.3 billion monthly users 4
    • 5
    • Amanda J. Ponzar @LivingUnited6
    • Amanda J. Ponzar @LivingUnited7 Where to start: RESEARCH Corporate partner survey
    • Amanda J. Ponzar @LivingUnited8 Where to start: RESEARCH Analyze data. What’s working? What’s not? (Surprise…)
    • Communications Strategy 9 CONCEPT CO-BRANDING • Messaging • Marketing EARNED MEDIA • Traditional, Trade • Blogger Engagement • Media Partnership • Radio Reading Service PSAs THOUGHT- LEADERSHIP • Blog content • Spokesperson DIGITAL ENGAGEMENT • Social Media • Google Adwords • Email • Mobile MEASUREMENT • Impact & Results • Reporting PROGRAM SUPPORT • Strategic Oversight • Local, National
    • Amanda J. Ponzar @LivingUnited10 Get the word out: Multimedia, multichannel • Mobile • Web • Infographics • Google AdWords • Videos • Social media • Press releases • Media pitching • Multimedia News Release • Radio Media Tour • Blogger Media Tour • Twitter Chat • Advertising • Marketing matls
    • Amanda J. Ponzar @LivingUnited11 Earned media example http://www.myfreetaxes.com/about-myfreetaxes/newsroom/
    • Amanda J. Ponzar @LivingUnited12 Blogger media tour example http://www.examiner.com/article/last-minute-tax-filing-tips-laura-scheler-from-united-way- worldwide
    • 13 Got Social Media?
    • 14
    • http://www.myfreetaxes.com/testimonials/ 15
    • • 159% over goal (online filers) • Anticipate 1.5M (on the ground filers) 16 Results
    • Thank you 17 • Inspiring videos: o Lacoste “Life is a Beautiful Sport” http://bit.ly/1jrlE6K o Follow the Frog http://bit.ly/L6evit • Tweet me! @LivingUnited • Visit MyFreeTaxes.com or follow @MyFreeTaxes