Michael PranikoffGlobal Director,Emerging MediaPR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.com...
PR Newswire is the global leaderin innovative communicationsand marketing services,enabling organizations toconnect and en...
PR NEWSWIRE’SCONTENTDISTRIBUTIONNETWORK250+ MOBILEPARTNERSHIPSSOCIAL MEDIAPRN’s social feeds +social sharing buttonsGLOBAL...
We have thedistribution &syndicationnetwork toAMPLIFY yourcontent.Our products &services help youcontinuallyENGAGE yourtar...
Growth = OpportunityMobile Growth has outpaced desktop web growth 8XSmartphone sales passed PC Sales in 2012PC100M+Desktop...
http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919Mobile Internet Traffic18% USA25%As...
Multi-platform Consumption Is Today’s New Reality.1 in 3 minutes spentonline is now spentbeyond the PC.
37% of ALL Media Consumption in theUS was via a Mobile Device in 2012
TV No Longer CommandsOur AttentionSource: Google The New Multiscreen World – August 2012
77% of TV Viewers UseAnother Device at thesame time in a typical daySource: Google The New Multiscreen World – August 2012
Source: Pocket Your Shop91% Of Adults Have TheirPhone Within Arms Reach 24/7
Time &LocationImpactwhat we dowith ourmobiledevices
3 Out Of 5Searches AreDone ViaMobile DevicesToday
14%African Americans are less likelyto own tablets devices thanCaucasians….but
56%African Americans are biggernews consumers on the devicesthan Caucasians
24%Hispanics are just as likely asCaucasians to own a tablet
37%Hispanics are just as likely asCaucasians to be daily newsconsumers on the device
51%Hispanics are more likely thanCaucasians to own aSmartphone and to be a dailynews consumer via the device.
March 2013 - 748,0000 Mobile Web siterelease views Up 90% over prior year
Since 2012 Accesses of ourMultimedia Content10% - 14%IncreaseEveryMonth
Making Your Content Easy For Your Direct Audience
What Do You Need ToDo To Reach YourAudience?
UnderstandYour Audience
Use VisualContent
Use Less Words
Responsive Design
Content Must Be MappedTo Business Objectives
Content Must Be Appealing
Plan For The Future
Source: http://www.thisblogrules.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg
1CONVERGENCEof Paid/Earned/Ownedis blurring lines betweenPR, Advertising &Marketing2SYNDICATIONthrough a variety ofchannel...
Mobile First Mobile Now - Mobile Media Consumption Trends
Mobile First Mobile Now - Mobile Media Consumption Trends
Mobile First Mobile Now - Mobile Media Consumption Trends
Mobile First Mobile Now - Mobile Media Consumption Trends
Mobile First Mobile Now - Mobile Media Consumption Trends
Mobile First Mobile Now - Mobile Media Consumption Trends
Mobile First Mobile Now - Mobile Media Consumption Trends
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Mobile First Mobile Now - Mobile Media Consumption Trends

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Michael Pranikoff, Global Director, Emerging Media, PR Newswire

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  • Access For All
  • They have a very short attention span.They love large images. (Think mobile Facebook or Pinterest feed) Watches a lot of short video clips. (Vimeo & YouTube)Will not read long winded headlines, descriptions or captions.Slow-loading website will be abandoned. (5 seconds is the average cutoff)Can make buying decision research from anywhere, anytime.Highly influenced by online and social trends.
  • Within the realm of visual content, there are a ton of different forms you can use. With videos you can create explainer videos, interviews, product demos, behind the scenes tours and how-to's. With images you can create infographics, memes, SlideShare presentations, comics, animated GIFs and more! We love visual content because it is fun to create and people love to share it for us.
  • Your content should not look like textbooks when opened. Be sure to focus on "scanability" and how it looks on mobile devices because many times they will only briefly scan through your content.
  • Content must be mapped to business objectives – whether you are simply looking to position yourself as a thought leader or you are looking to drive more tangible results, your content strategy must support your business objectives so that you are driving results that will have an impact on your organization.  
  • Content must be appealing – If your content isn’t interesting, engaging, useful or appealing to your audience, they won’t care. They won’t read it; they won’t share it; they won’t act on it. It will just be more noise.  
  • Content should include specific ‘Calls to Action’ – Whether the “Calls to Action” are focused on sharing the content or asking the audience to provide you with information in exchange for the content or lead to an immediate sales opportunity, CTAs are critical to measuring the results of your content marketing efforts. If you have a benchmark like State Farm did, you can measure against that. 
  • Mobile First Mobile Now - Mobile Media Consumption Trends

    1. 1. Michael PranikoffGlobal Director,Emerging MediaPR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.comTwitter / @mpranikoff
    2. 2. PR Newswire is the global leaderin innovative communicationsand marketing services,enabling organizations toconnect and engage with theirtarget audiences worldwide
    3. 3. PR NEWSWIRE’SCONTENTDISTRIBUTIONNETWORK250+ MOBILEPARTNERSHIPSSOCIAL MEDIAPRN’s social feeds +social sharing buttonsGLOBAL NETWORK OF9,000+ ONLINE NEWSSITESAUTOMATIC POSTINGTO OWNED MEDIAINFRASTRUCTUREPRNEWSWIRE.COMAverages 1.5+ Million monthlyunique visitors, with industry-leadingsearch visibility200,000+ GLOBALMEDIA OUTLETSBROADCAST +ONLINE VIDEODISTRIBUTIONTARGETED DISTRIBUTIONFind relevant influencers byIndustry, region and/or topicPRN’s MEDIA SITEFor registered journalists& bloggers from 27,000+Media OutletsContent Amplification Through Our Syndication Network
    4. 4. We have thedistribution &syndicationnetwork toAMPLIFY yourcontent.Our products &services help youcontinuallyENGAGE yourtarget audiences.We have theresources tomake yourcontent moreVISIBLE.
    5. 5. Growth = OpportunityMobile Growth has outpaced desktop web growth 8XSmartphone sales passed PC Sales in 2012PC100M+DesktopInternet1B+MobileConsumer10B+Source: Morgan Stanley
    6. 6. http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919Mobile Internet Traffic18% USA25%Asia30% Africa
    7. 7. Multi-platform Consumption Is Today’s New Reality.1 in 3 minutes spentonline is now spentbeyond the PC.
    8. 8. 37% of ALL Media Consumption in theUS was via a Mobile Device in 2012
    9. 9. TV No Longer CommandsOur AttentionSource: Google The New Multiscreen World – August 2012
    10. 10. 77% of TV Viewers UseAnother Device at thesame time in a typical daySource: Google The New Multiscreen World – August 2012
    11. 11. Source: Pocket Your Shop91% Of Adults Have TheirPhone Within Arms Reach 24/7
    12. 12. Time &LocationImpactwhat we dowith ourmobiledevices
    13. 13. 3 Out Of 5Searches AreDone ViaMobile DevicesToday
    14. 14. 14%African Americans are less likelyto own tablets devices thanCaucasians….but
    15. 15. 56%African Americans are biggernews consumers on the devicesthan Caucasians
    16. 16. 24%Hispanics are just as likely asCaucasians to own a tablet
    17. 17. 37%Hispanics are just as likely asCaucasians to be daily newsconsumers on the device
    18. 18. 51%Hispanics are more likely thanCaucasians to own aSmartphone and to be a dailynews consumer via the device.
    19. 19. March 2013 - 748,0000 Mobile Web siterelease views Up 90% over prior year
    20. 20. Since 2012 Accesses of ourMultimedia Content10% - 14%IncreaseEveryMonth
    21. 21. Making Your Content Easy For Your Direct Audience
    22. 22. What Do You Need ToDo To Reach YourAudience?
    23. 23. UnderstandYour Audience
    24. 24. Use VisualContent
    25. 25. Use Less Words
    26. 26. Responsive Design
    27. 27. Content Must Be MappedTo Business Objectives
    28. 28. Content Must Be Appealing
    29. 29. Plan For The Future
    30. 30. Source: http://www.thisblogrules.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg
    31. 31. 1CONVERGENCEof Paid/Earned/Ownedis blurring lines betweenPR, Advertising &Marketing2SYNDICATIONthrough a variety ofchannels is critical inachieving organicaudienceengagement.3AUTHORITYis created throughcontent within contextwhich is easily curatedby your target audienceand algorithms.3 KEY TAKEAWAYS

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