Vibes issued a survey of mobile connected shopper behavior.
They took a contrarian point of view. The news at the time was full of gloom and doom “showrooming will kill retail” headlines.
Always be asking yourself what you should start doing, stop doing & continue doing.
The lead is seriously important real estate. Craft your lead with ONE objective in mind – keep the reader reading. Don’t waste the attention your awesome headline garnered. Keep the pedal to the medal with the lead.
Market Your Marketing: Driving Discovery of Your Content
Marketing Your Marketing: How to Drive
Discovery of Your Content
VP Content Marketing
For the Twitterers among us:
I’m @sarahskerik of
@prnewswire, and our hosts
today are @verticalmeasure.
(Their CEO @ArnieK shares a lot
of great stuff too!)
• Evolution of media
• Subsequent changes
in buyer behavior
search & the social
• Tactics for driving
For news & info traditional media have lost to digital.
Interested influencers will amplify & extend
Use free PR sites – judiciously.
Focus on different
message elements – no
It’s about the content not
Use trackable links
• Beware an emphasis on
• Look for no follow link
Balance time & effort against results.
Did you get any Clicks?
Mind the long tail!
Granular search means
more qualified interest will
build over time.
And if you do a good job
of surfacing content in
relevant ways, the tails
will grow longer and
Formatting tips that my-hand-toGod will improve your message
Headline length REALLY matters.
• Keep them short.
– Our data. (80-130)
– Search engines (65)
– Remember that AP
– Twitter (100)
• Use a subhead to
keep peers happy.
Shoot for about 100 characters in
your headline, and lead with the
most important ideas (or keyword.)
Employ multimedia elements.
• Visuals have their
• Visuals draw eyeballs
• Algorithms value
• People like pictures.
• Better results accrue
Dump the speed bump.
Give the reader a reason to keep reading.
September 11, 2013/Cleveland/ -- XYZ Corporation, a
leading global provider of world-class, end-to-end
cross-platform scalable enterprise cloud solutions
designed to deliver comprehensive processimprovement outcomes for customers in various
vertical sectors including manufacturing, mining and
procurement today announced …
Format content deliberately to maintain
(and re-capture) attention
Embed a CTA near the top of the page.
service, not SEO.
•Link to profiles of
key people quoted in
•Embed calls to
action for prospects
From your calendar to
your content, build an
element of distribution
into every information
discovery of your
content is crucial.
Vice president of content marketing, PR Newswire
Discovery is a recurring theme on the PR Newswire
blog. Stay up to speed with my latest experiments:
How Changes in SEO Will Affect
your Website in 2014 and Beyond
Presenter: Mike Huber, VP of Client Solutions, Vertical
•Recap of Google 2013 updates and their impact and significance.
•Steps to take to mitigate negative impact of these updates.
•How you maintain and/or increase your website traffic for 2014
•Specific action steps you can take to grow traffic.
•How SEO will change for 2014 and beyond.
Check out our website at www.verticalmeasures.com/webinars
for registration information.
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