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Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes
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Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes

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Stacy Bowman-Hade, Director Public Relations, Local Stakeholder Engagement, Sodexo & Kevin L. Rettle, ‎Director of Marketing, Insight, and Innovation, Sodexo

Stacy Bowman-Hade, Director Public Relations, Local Stakeholder Engagement, Sodexo & Kevin L. Rettle, ‎Director of Marketing, Insight, and Innovation, Sodexo

Published in: Business, Technology
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  • 1. Leveraging multi-media content across the enterprise: A multi-disciplinary approach with tangible outcomes
  • 2. 133,000 Employees $8.9 Billion In Revenue (USD) 15,000,000+ End-users Served Daily 6,000 Main Sites 3,500+ Clients 7 Client Segments Corporate, Education, Health Care, Government, Remote Sites, Senior Living and Sports & Leisure Our Services: Quality of Life services include an array of capabilities, such as: • Facilities Management • Engineering & Maintenance • Asset Life Cycle Management • Food Services • Concierge • Housekeeping / Custodial and many more. Our Commitments: • Sustainability • Diversity & Inclusion • Employee Development • Local Communities - Sodexo Foundation - Better Tomorrow Plan Sodexo North America: Key Facts 2
  • 3. Communications Ecosystem 2.0
  • 4. Marketing Ecosystem 2.0 Public Relations | Brand Creative Marketing|Research Sales • Early engagement • Faster speed to market • Same voice • On-message • Curation v. Storage • Conversation v. ‘Newsmaking’
  • 5. A Practical Application | Thought Leadership • Connect with prospects and clients at a higher level • Speak the same language • Equate relevant solutions to present and future business imperatives • Drive brand position
  • 6. http://bit.ly/2014WorkplaceTrends
  • 7. http://bit.ly/2014WorkplaceTrends_report Executive Sponsorship & Spokespeople
  • 8. Video | Satellite Media Tour
  • 9. INFOGRAPHICS page 9 On-site Service Solutions
  • 10. Mobile App page 10 On-site Service Solutions Search iTunes Store: Sodexo Innovation
  • 11. Social page 11 On-site Service Solutions
  • 12. Positioning Content Within The Sales Pipeline page 12 On-site Service Solutions • Twitter, FB conversations • Strategic placement (Times Square) • Blogging • Press Kits • Prospecting letters • LinkedIn Conversations • Concept Illustration • Teaching for Differentiation • Strategic Conversations • Quarterly review
  • 13. page 13 Re-think Your Metrics Exposure • Hits • Visits • Comments • Share of voice Engagement Influence Action • Click-thru • Repeat visits • Duration • Subscriptions • Re-posts • Market awareness • Purchase behavior • Likelihood to recommend • In-person engagement • Top of funnel • Buy decision • Conversation
  • 14. Leveraging multi-media content across the enterprise A multi-disciplinary approach with tangible outcomes

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