Leveraging Multimedia Content Across the Enterprise

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A behind-the-scenes look inside Sodexo's content marketing strategy

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Leveraging Multimedia Content Across the Enterprise

  1. 1. Leveraging multi-media content across the enterprise: A multi-disciplinary approach with tangible outcomes
  2. 2. 133,000 Employees $8.9 Billion In Revenue (USD) 15,000,000+ End-users Served Daily 6,000 Main Sites 3,500+ Clients 7 Client Segments Corporate, Education, Health Care, Government, Remote Sites, Senior Living and Sports & Leisure Our Services: Quality of Life services include an array of capabilities, such as: • Facilities Management • Engineering & Maintenance • Asset Life Cycle Management • Food Services • Concierge • Housekeeping / Custodial and many more. Our Commitments: • Sustainability • Diversity & Inclusion • Employee Development • Local Communities - Sodexo Foundation - Better Tomorrow Plan Sodexo North America: Key Facts 2
  3. 3. Communications Ecosystem 2.0
  4. 4. Marketing Ecosystem 2.0 Public Relations | Brand Creative Marketing|Research Sales • Early engagement • Faster speed to market • Same voice • On-message • Curation v. Storage • Conversation v. ‘Newsmaking’
  5. 5. A Practical Application | Thought Leadership • Connect with prospects and clients at a higher level • Speak the same language • Equate relevant solutions to present and future business imperatives • Drive brand position
  6. 6. http://bit.ly/2014WorkplaceTrends
  7. 7. http://bit.ly/2014WorkplaceTrends_report Executive Sponsorship & Spokespeople
  8. 8. Video | Satellite Media Tour
  9. 9. INFOGRAPHICS page 9 On-site Service Solutions
  10. 10. Mobile App page 10 On-site Service Solutions Search iTunes Store: Sodexo Innovation
  11. 11. Social page 11 On-site Service Solutions
  12. 12. Positioning Content Within The Sales Pipeline page 12 On-site Service Solutions • Twitter, FB conversations • Strategic placement (Times Square) • Blogging • Press Kits • Prospecting letters • LinkedIn Conversations • Concept Illustration • Teaching for Differentiation • Strategic Conversations • Quarterly review
  13. 13. page 13 Re-think Your Metrics Exposure • Hits • Visits • Comments • Share of voice Engagement Influence Action • Click-thru • Repeat visits • Duration • Subscriptions • Re-posts • Market awareness • Purchase behavior • Likelihood to recommend • In-person engagement • Top of funnel • Buy decision • Conversation
  14. 14. Leveraging multi-media content across the enterprise A multi-disciplinary approach with tangible outcomes

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