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Keeping Your Brand Visibility Flowing through Content
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Keeping Your Brand Visibility Flowing through Content

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Panelists share brand streaming examples, tactics and tips to help you ensure that your brand is front and center in the minds of your target audiences. ...

Panelists share brand streaming examples, tactics and tips to help you ensure that your brand is front and center in the minds of your target audiences.
On Demand Webinar: http://promotions.prnewswire.com/LP_Brandstreaming_OnDemandWebinar_20120620_DK.html

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    Keeping Your Brand Visibility Flowing through Content Keeping Your Brand Visibility Flowing through Content Presentation Transcript

    • Keeping Your Brand Visibility Flowing through Content A Look at Brand Streaming in ActionFollow The Conversation On Twitter#PRNEDU
    • Presenters Sarah Skerik Vice President, Social Media PR Newswire @sarahskerik Rebekah King Matt Gentile Senior Manager, Director, PR & Consumer Social Media Communications Century 21 Real Kelley Blue Book Estate LLC @rebekah_king @mattgentile Follow The Conversation On Twitter #PRNEDU
    • Organize the Resources: Content Team • Identify all the teams to Public keep in the loop Relations SEO/SEM Editorial • Provide the technology for the organization to work as a wholeConsumerMarketing Social Recruiting • Social Team acts as Team subject matter experts as well as training team User Research Customer Service • Model is adapted from Market Intelligence Jeremiah Owyang http://bit.ly/cXkOlB
    • “Found” Content• Internal teams produce content, some is ready for the public and some needs refinishing. – Editorial • Vehicle Reviews, News – Public Relations • Press Releases, Industry Commentary, Today’s News – Market Intelligence • Polling reports from kbb.com visitors – User Research • “behind-the-scenes” look at new products and features – Recruiting • Job openings and workplace promotion – Marketing • Contests and engagement programs
    • Social Media for Real Estate 5
    • Reaching the Digital Consumer 2011PERCENTAGE 90 75% 80 65% 70 62% 60 Percentage 50 40% OF ADULTS of Social 40 (AGE 25-34) USE A Referral ACCESS OWN A 30 SOCIAL MEDIA SOCIAL Traffic from 20 VIA SMARTPHONE NETWORK Facebook 10 MOBILE 6
    • Start Where it all Began 7
    • Invest in Facebook for your Brand 8
    • Create Custom Facebook Apps• Since launching CENTURY 21’s Buyer/Seller app on Facebook in September 2011, 2,000 System members have installed the branded app on their personal, business pages• At CENTURY 21’s annual, global conference earlier this month, 210 System members installed the app on site in just three days 9
    • Create Custom Facebook Apps 10
    • Integrate Facebook into Marketing 11
    • Train Your Team 12
    • Turn “Likes” into LeadsThe Story of the $1.1 Million FacebookReferral and CENTURY 21 Realty’s NewSocial Media Era84% of Realtors are currentlyusing social media. CENTURY 21is leveraging Facebook to turn thoseconversations into sales. 13
    • Share Convenient, Compelling Content 14
    • CENTURY 21 ® Twitter www.twitter.com/century21 15
    • Market Through Video 16
    • CENTURY 21® Flickrwww.flickr.com/c21realestate 17
    • Share, Respond and Recognize 18
    • REALTY EXECSS 15% WEICHART KELLER WILLIAMS 17% 33% GMAC 35% ERA 45% PRUDENTIAL 69% COLDWELL BANKER 88% Increases Brand Awareness RE/MAX 92% Century 21 94%19
    • We City – iPhone In-Game Branding 20
    • Pandora Radio 21
    • Media Coverage 22
    • CENTURY 21® Social Media 23
    • Questions? 24
    • 25
    • Questions… Sarah Skerik Vice President, Social Media PR Newswire @sarahskerik Rebekah King Matt Gentile Senior Manager, Director, PR & Consumer Social Media Communications Century 21 Real Kelley Blue Book Estate LLC @rebekah_king @mattgentile Follow The Conversation On Twitter #PRNEDU