Anyone who has a hand in creating content for a brand knows of the ceaseless demand for information generated today’s information marketplaces. And let’s face it, content creation is time consuming and expensive. In this presentation (and the related blog post http://wp.me/p16orh-1wR ) we discuss how content that is truly “REAL” ( relevant, entertaining, actionable and leading) and is mapped to the different stages in your organization’s buying funnel can be a tremendously efficient generator of qualified leads for your business. Whether you're writing a press release or executing a content marketing strategy, before you publish, take the time to get the content right, and make sure it’s “REAL.”
Sarah Skerik is PR Newswire’s vice president of social media. She is presenting on the topic of Driving Qualified Audiences into the Funnel Using Rich Media and Distribution Networks at the upcoming Online Marketing Summit. A 30% discount (good through January 11th) on event registration is available to readers of this column – click here for details: http://promotions.prnewswire.com/LP_OMSSD2013Workshop_20130109_DK.html
Clipping is a handy way to collect important slides you want to go back to later.