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How To Embed Anchor Text in Press Releases & Best
Practices
July 2013
www.prnewswire.com
Contents:
• What’s anchor text?
• What’s the benefit of using anchor text in press
releases?
• How to e...
www.prnewswire.com
What is anchor text?
It’s a clickable
link that appears
in the text on a
web page, linking
a keyword or...
www.prnewswire.com
Why adding anchor text to your press
release is so cool
www.prnewswire.com
It builds a portal directly back to your web site from all the
other sites on which your release appear...
www.prnewswire.com
How to add links to your press
releases (and any other documents
you’ll be posting online, for that
mat...
www.prnewswire.com
Adding links: Microsoft Word
1. Highlight the keyword/phrase you want to link in your
document.
On the ...
www.prnewswire.com
Adding links, MS-Word, cont’d
3. You will see your highlighted text in the “Text to display” box.
4. Pa...
www.prnewswire.com
Adding links: Open Office
1. Highlight the text to which you want to link in your document.
2. Click th...
www.prnewswire.com
Adding links: Google Docs
1. Highlight the text you want to link.
2. Click on the “Insert Link” icon (o...
www.prnewswire.com
Adding links: Google Docs
3. The text you've highlighted will appear in the “Text to display” box.
4. E...
www.prnewswire.com
This can do a few things:
1. Provide readers of your press release with additional
information
2. Bring...
BEST PRACTICES:
LINKS ARE FOR READERS,
NOT SEARCH ENGINES
Use embedded links to provide calls to action or easy access to
...
Link from relevant natural phrases, not exact keywords.
NO!
Source: http://explicitly.me/long-tail-link-building
Examples of linking from relevant phrases.
Source: http://explicitly.me/long-tail-link-building
Some other linking tips:
• Use links to guide readers to the
logical next step, not for SEO
purposes
• Use 1 or 2 anchor t...
www.prnewswire.com
So get the most out of your press releases!
Include anchor text, and engage opportunity (and
your reade...
www.prnewswire.com
Need more info?
• Contact PR Newswire at 1-888-776-0942
• Follow PR Newswire on Twitter @prnewswire
• R...
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How to Add Anchor Text to Press Releases

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Add anchor text to press releases - it will increase qualified traffic to your web site, provide more info for your readers, and help build visibility for your web site in search engines for target terms. Step by step instructions and best practices from PR Newswire. See more at: http://blog.prnewswire.com/2011/01/03/how-to-add-anchor-text-links-to-press-releases/

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  • These are examples of exact keyword links. DO NOT do this. It’s spammy and unnatural and something Google is really on the lookout for.
  • Examples of correctly linking from relevant phrasing, not exact match keywords.
  • Transcript of "How to Add Anchor Text to Press Releases"

    1. 1. How To Embed Anchor Text in Press Releases & Best Practices July 2013
    2. 2. www.prnewswire.com Contents: • What’s anchor text? • What’s the benefit of using anchor text in press releases? • How to embed links – Microsoft Word – Open Office – Google Docs • Linking best practices • Contact us if you need more info
    3. 3. www.prnewswire.com What is anchor text? It’s a clickable link that appears in the text on a web page, linking a keyword or phrase with another web page.
    4. 4. www.prnewswire.com Why adding anchor text to your press release is so cool
    5. 5. www.prnewswire.com It builds a portal directly back to your web site from all the other sites on which your release appears! Company website
    6. 6. www.prnewswire.com How to add links to your press releases (and any other documents you’ll be posting online, for that matter.) •Microsoft Word •Open Office •Google Documents
    7. 7. www.prnewswire.com Adding links: Microsoft Word 1. Highlight the keyword/phrase you want to link in your document. On the toolbar, click on Insert, then Hyperlink (or, just hit Ctrl-K.)
    8. 8. www.prnewswire.com Adding links, MS-Word, cont’d 3. You will see your highlighted text in the “Text to display” box. 4. Paste or enter the URL to which you want to link the words in the “Address” box. 5. Click “OK.”
    9. 9. www.prnewswire.com Adding links: Open Office 1. Highlight the text to which you want to link in your document. 2. Click the “Hyperlink” icon on the Open Office toolbar. 3. Paste the URL to which you want to link in the “Target” box. 4. Click “OK.”
    10. 10. www.prnewswire.com Adding links: Google Docs 1. Highlight the text you want to link. 2. Click on the “Insert Link” icon (or Ctrl-K)
    11. 11. www.prnewswire.com Adding links: Google Docs 3. The text you've highlighted will appear in the “Text to display” box. 4. Enter (or paste) the URL to which you want to link in the box. 5. Click “OK”
    12. 12. www.prnewswire.com This can do a few things: 1. Provide readers of your press release with additional information 2. Bring qualified traffic back to a key page on your web site (this sort of thing gets your marketing department’s lead generation team excited.) 3. Provide a way for readers to take a specific action, e.g. register for an event, download a white paper, etc.
    13. 13. BEST PRACTICES: LINKS ARE FOR READERS, NOT SEARCH ENGINES Use embedded links to provide calls to action or easy access to more information for your readers.
    14. 14. Link from relevant natural phrases, not exact keywords. NO! Source: http://explicitly.me/long-tail-link-building
    15. 15. Examples of linking from relevant phrases. Source: http://explicitly.me/long-tail-link-building
    16. 16. Some other linking tips: • Use links to guide readers to the logical next step, not for SEO purposes • Use 1 or 2 anchor text links per story. • Don’t link to a URL more than once. Repetition = spam, not emphasis. • Don’t link to the home page. Create a deep link to a relevant product page. • Provide the full URL for one really important page (e.g. the landing page to which you want to direct readers) within the release. Some sites don’t render anchor links, so this will ensure readers still know where to go for more information. Too many links!
    17. 17. www.prnewswire.com So get the most out of your press releases! Include anchor text, and engage opportunity (and your readers!) everywhere.
    18. 18. www.prnewswire.com Need more info? • Contact PR Newswire at 1-888-776-0942 • Follow PR Newswire on Twitter @prnewswire • Read Beyond PR, the PR Newswire blog, for ongoing tips and advice to get the most out of your communications efforts: http://blog.prnewswire.com
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