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Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum
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Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum

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Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences …

Healthcare & Life Sciences Communications Leadership Forum by Elizabeth Estes Cooper from GA Communications Group at the PR Newswire / Business Development Institute Healthcare / Life Sciences Communicators Forum which took place on June 9, 2011 in San Diego, CA at AMN Healthcare

Published in: Business, Education
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  • 1. Healthcare and Life Sciences Social Communications Forum Thursday, June 9, 2011 · San Diego, CA
  • 2. The Landscape
  • 3. Healthcare and Social Media
  • 4. The First Social Network? Mashable Comics, written @matt_silverman, illustrated Kiersten Essenpreis
  • 5. Social Networks – They Aren’t About Technology
  • 6. In the Audience…
  • 7. Varied Audiences
  • 8. Attention (Press) Donations Employee Recruitment/ Relations Sales/Business Development Corporate Communication Investor Relations Brand Reinforcement Positive Reviews/ Spin Direct Communication Lead Generation Research ???
  • 9. The Research Community
  • 10. Current Life Sciences and BioTech Social Media Examples for the Researcher
  • 11. Social Gamers as Scientists?
  • 12. Regular Joes as Scientific Helpers?
  • 13. YIKES!
  • 14. The Real Questions
  • 15. How Are Leading Brands Organizing Themselves to Best Deliver Results Across the Enterprise?
  • 16. #1: Listening to the Conversation
  • 17. #2: Setting Measurable Goals and don’t stop with the obvious…
  • 18. READING WORK FAMILY TRAVEL & LEISURE MUSIC GIVING FRIENDS HEALTH & FITNESS #3: Creating a Content Plan HABITUAL HEALERS
  • 19. #4: Investing in Community Managers  A Community advocate  Brand evangelist  Savvy communication skills and shapes editorial  Gathers input for future  Smart enough to suggest trends, etc
  • 20. #5: They Know That Data isn’t Enough What’s the THEREFORE?!
  • 21. #6: They Have Patience
  • 22. #7: They Feed the Goat
  • 23. What Are the Best Examples of HOW to Connect Consumers and Healthcare Professionals Through Social Approaches?
  • 24. BEST ONES? (YOUR BRAND)
  • 25. How Have Others Overcome Compliance and Legal Challenges?
  • 26. The Invisible Monster?  They have NOT said “Don’t Use Social Media”  They have NOT said “Don’t Engage With Consumers”  They have NOT given hard and fast rules SPECIFIC to Social Media
  • 27. What We Know for SURE!  The FDA is responsible for protecting the public health  With absence of specific rules, the “old” promotional rules still apply:  Be truthful  Must provide fair balance  Must give adequate disclosure of risk  Can’t be misleading
  • 28. ASSESSMENT EVALUATE Ideas to Help the Process – Internally! RESPOND NO YES CONTENT POSTING CONCURRENCE FIX THE FACTS RESTORATION SHARE SUCCESS FINAL EVALUATION UNHAPPY CUSTOMER MISGUIDED RAGER MONITOR ONLY LET POST STAND SOCIAL MEDIA RESPONSE CONSIDERATIONS TRANSPARENCY SOURCING TIMELINES TONE INFLUENCE NO NO NO YES YES YES YES YES YES YES Social Media Response Flow NO
  • 29. How Do You Integrate Data?
  • 30. Where and How Does Mobile Fit In?
  • 31.  Portable social media  Location-based will grow  RFID/NearField technologies  QR codes  SMS will continue to grow  Mobile web  Mobile ad networks EVERYWHERE!
  • 32. What Does the Future Look Like? (My crystal ball)
  • 33. Thank you. To receive Elizabeth Estes-Cooper’s email and info, TEXT: GA to 30416

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