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The Free Side of ProfNet<br />Getting the most from PR Newswire’s expert connection network  <br />
Engaging Opportunity Everywhere with ProfNet<br />ProfNet has revolutionized communication <br />between journalists and t...
ProfNet Twitter Feed<br />
How to Respond to Query<br />ALL responses should have the following pieces of information, at a bare minimum:<br />Basic ...
How to Respond to Query<br />Only respond if you are a match to the query <br />Respond promptly<br />Do not send attachme...
ProfNet Links<br />Embed links to <br />expert profiles on <br />ProfNet Connect <br />within press releases.  <br />Integ...
Engaging Opportunity Everywhere with ProfNet Connect<br />"Wow! ProfNet Connect is tremendous. It is going <br />to be a f...
ProfNet Connect<br />
Personal Profiles highlight expertise<br />
Tips For Personal Profiles<br />Make them keyword rich<br />Include Twitter handle<br />Include Relevant Content<br />Whit...
Industry Blog Posts – connect with peers, establish your voice<br />
Topical Forums <br />
Groups Based on Interests<br />
Connect Chat<br />
Along with ProfNet Connect<br />Other sites for establishing your expertise<br />Google Profiles<br />LinkedIn (profiles a...
Questions?<br />Sandy Azzollini<br />sandra.azzollini@prnewswire.com<br />Ted Skinner<br />ted.skinner@prnewswire.com<br />
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Free Publicity Tools from ProfNet

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Free publicity tools from ProfNet can augment your public relations efforts, connect you with late breaking media opportunities, and help you promote your organization's experts - and your own expertise - online. Tips for taking full advantage of these free services can be found in this presentation. Learn more and get started at www.profnetconnect.com

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  • SA background information started in 1992 as a listserv connecting the public relations representing professors with journalist
  • SA - @profnet over 13,500 followers regular tweet of urgent queries, events
  • TS - Many reporters have told us they&apos;ll often go with the first response they get that fits their needs, so it&apos;s important to respond as quickly as possible.
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  • Transcript of "Free Publicity Tools from ProfNet"

    1. 1. The Free Side of ProfNet<br />Getting the most from PR Newswire’s expert connection network <br />
    2. 2. Engaging Opportunity Everywhere with ProfNet<br />ProfNet has revolutionized communication <br />between journalists and the PR profession by <br />turning the tables of reliance. In providing <br />journalists with access to expert third-party <br />sources at the touch of an email, it is now the <br />media that is effectively 'bothering' PR people for help <br />and support. Never have so many journalists been so <br />openly grateful."   – PRWeek Magazine<br />
    3. 3. ProfNet Twitter Feed<br />
    4. 4. How to Respond to Query<br />ALL responses should have the following pieces of information, at a bare minimum:<br />Basic contact info: name, title, phone numbers and e-mail addresses, both for the suggested source and for yourself<br />A summary of the source's relevant credentials<br />A summary of the source's perspective<br />Copy and paste the opportunity title in your subject line<br />
    5. 5. How to Respond to Query<br />Only respond if you are a match to the query <br />Respond promptly<br />Do not send attachments unless requested<br />Link to ProfNet Connect profile for additional background information<br />
    6. 6. ProfNet Links<br />Embed links to <br />expert profiles on <br />ProfNet Connect <br />within press releases. <br />Integration with the <br />Online Member <br />Center enables you to <br />select relevant experts <br />for each press release. <br />Link to Expert Profile<br />
    7. 7. Engaging Opportunity Everywhere with ProfNet Connect<br />"Wow! ProfNet Connect is tremendous. It is going <br />to be a fully functional social media site for <br />communications and media pros. I especially like <br />the multimedia section and blog. I'm definitely <br />going to explore and exploit this for maximum <br />benefit. And I saw when I created my profile that <br />you were automatically added as a connection. <br />Very nice.”<br /> - Eric Bryant, Gnosis Arts Multimedia:<br />
    8. 8. ProfNet Connect<br />
    9. 9. Personal Profiles highlight expertise<br />
    10. 10. Tips For Personal Profiles<br />Make them keyword rich<br />Include Twitter handle<br />Include Relevant Content<br />Whitepapers, e-books, presentations<br />Keep them updated<br />What makes you an expert<br />Credentials, experience, affiliations<br />
    11. 11. Industry Blog Posts – connect with peers, establish your voice<br />
    12. 12. Topical Forums <br />
    13. 13. Groups Based on Interests<br />
    14. 14. Connect Chat<br />
    15. 15. Along with ProfNet Connect<br />Other sites for establishing your expertise<br />Google Profiles<br />LinkedIn (profiles and answers)<br />Yahoo Answers<br />Quora<br />Aardvark<br />
    16. 16. Questions?<br />Sandy Azzollini<br />sandra.azzollini@prnewswire.com<br />Ted Skinner<br />ted.skinner@prnewswire.com<br />
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