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Creation & Curation: "C"ing Eye-to-Eye on Content
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Creation & Curation: "C"ing Eye-to-Eye on Content

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Content curation is nothing without content creation. The key is to create quality, shareable content so that content aggregators and audiences will want to curate it. ...

Content curation is nothing without content creation. The key is to create quality, shareable content so that content aggregators and audiences will want to curate it.
We show how to align your content strategy with curation objectives so that your message is striking a chord with audiences and gaining greater visibility through social sharing.

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Creation & Curation: "C"ing Eye-to-Eye on Content Creation & Curation: "C"ing Eye-to-Eye on Content Presentation Transcript

  • “C”ing Eye to Eye on Content
    Creation & Curation
    Featuring Michael Pranikoff, PR Newswire
    Kristie Wells, Social Media Club
    Jake Wengroff, Frost & Sullivan
  • Today’s Presenters
    Michael Pranikoff
    PR Newswire Global Director, Emerging Media
    Michael.pranikoff@prnewswire.com
    @mpranikoff
    Kristie Wells
    Founder & President, Social Media Club, Inc.
    kristie@socialmediaclub.org
    @kristiewells
    Jake Wengroff
    Global Director, Social Media Strategy & Research
    Frost & Sullivan
    @JakeWengroff
    #PRNEDU
    engage opportunity everywhere
  • CONTENT is
    #PRNEDU
  • The Emerging Media Landscape
    User Generated
    Editorial
    Consumer
    Business
    #PRNEDU
  • more multimedia = more views
    Increase in average online views per press release, when multimedia elements are added.
    Source: PR Newswire web analytics.
    #PRNEDU
  • Using multimedia in your releases increases
    journalist and public engagement by 35%.
    According to internal sample research comparing press releases that contain multimedia with those that do not.
    #PRNEDU
  • #PRNEDU
  • #PRNEDU
  • #PRNEDU
  • #PRNEDU
  • #PRNEDU
  • The Case for Curation
    Jake Wengroff
    Global Director, Social Media Strategy and Research
    August2011
    #PRNEDU
    Mean scores
  • About Me
    Jake Wengroff
    Global Director
    Social Media Strategy & Research
    (210) 247-3806
    mobile (917) 952-6816
    jake.wengroff@frost.com
    Follow me on Twitter
    @Frost_Sullivan
    @JakeWengroff
    http://www.facebook.com/frostandsullivan
    http://www.slideshare.net/frostandsullivan
  • Got Content?
    Every minute:
    • 35 hours of video are uploaded to YouTube.
    • 45,000 messages are tweeted on Twitter .
    • 700,000 pieces of content (links, news, events, pages, photos, etc.) are shared on Facebook.
    #PRNEDU
  • Got Content?
    Every minute:
    • 35 hours of video are uploaded to YouTube.
    • 45,000 messages are tweeted on Twitter .
    • 700,000 pieces of content (links, news, events, pages, photos, etc.) are shared on Facebook.
    #PRNEDU
  • In Two Years, the content on the Internet will DOUBLEevery72 hours.
    Got Content?
    #PRNEDU
  • Feeding the Beast
  • CURATION: the solution
    Analyze the websites, Twitterers, Facebook Pages, YouTube channels, and SlideShare publishers with whom you’d like to align your content.
    Select
    Subscribe
    Use RSS to subscribe to Twitter feeds, pages, and publishers of importance to you.
    Add your comments and notes – but be sure to give credit to the author or publisher.
    Append
    Distribute
    Post and propagate through your social media channels, invite discussion.
    #PRNEDU
  • About Me
    Jake Wengroff
    Global Director
    Social Media Strategy & Research
    (210) 247-3806
    mobile (917) 952-6816
    jake.wengroff@frost.com
    Follow me on Twitter
    @Frost_Sullivan
    @JakeWengroff
    http://www.facebook.com/frostandsullivan
    http://www.slideshare.net/frostandsullivan
    #PRNEDU
  • Questions & Answer Time
    Michael Pranikoff
    PR Newswire Global Director, Emerging Media
    Michael.pranikoff@prnewswire.com
    @mpranikoff
    Kristie Wells
    Founder & President, Social Media Club, Inc.
    kristie@socialmediaclub.org
    @kristiewells
    Jake Wengroff
    Global Director, Social Media Strategy & Research
    Frost & Sullivan
    @JakeWengroff
    #PRNEDU
    engage opportunity everywhere