Content PR = Content Marketing + Public Relations

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Content PR is the extension of content marketing principles applied to PR. Learn more about this trend, what it means for PR and the tactics you'll need to make content PR work for you brand: http://wp.me/p16orh-1xg

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Content PR = Content Marketing + Public Relations

  1. 1. Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
  2. 2. con•tent PR (con-tent PR), n. The extension of content marketing principles — the creation of compelling, relatable content — to the public relations practice to more effectively share an organizations story, increase awareness and build audience interaction. PRs roots in effective relationship building, coupled with the growth of content marketing and a new media landscape, have spurred a natural progression in the public relations realm: content PR. Utilizing both traditional and social channels, content PR relies on the distribution of informative, helpful and engaging content to establish and grow the relationship between an organization and its audience.Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
  3. 3. Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
  4. 4. Know what interests your Capture attention with audience. stimulating visual content. Answer audience questions. Be entertaining. Address audience concerns Tell interesting stories. Add photos to your stories. and/or frustrations. Optimize your content Share industry trends & data. Post online videos. for search. Clarify buying decisions. Utilize social media platforms. And most importantly, be human.Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
  5. 5. Film a video of an expert from your organization, such as a lead engineer, discussing factors to Create an infographic about an industry trend. consider when buying products in your industry. Publish a series of blog posts that address Write a press release that builds on relevant frequently asked questions about your and/or interesting news stories making headlines. organization arising in social media conversations.Copyright © 2013 PR Newswire Association LLC. All Rights Reserved.
  6. 6. Content PR resources: Find more posts on content PR & marketing are on the Beyond PR blog: http://blog.prnewswire.com/category/content-pr- marketing/ Get some great ideas with our free white paper, “Maximizing Content Marketing: a 6 Step Plan for Agile Engagement: http://budurl.com/WPCMCopyright © 2013 PR Newswire Association LLC. All Rights Reserved.
  7. 7. Content PR resources: Find more posts on content PR & marketing are on the Beyond PR blog: http://blog.prnewswire.com/category/content-pr- marketing/ Get some great ideas with our free white paper, “Maximizing Content Marketing: a 6 Step Plan for Agile Engagement: http://budurl.com/WPCMCopyright © 2013 PR Newswire Association LLC. All Rights Reserved.

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