Content Marketing at Esurance  Proprietary & Company Confidential   May 18, 2012
Esurance Overview  Company launched 1999  HQ San Francisco  Business    Personal insurance products    Direct-to-consumer ...
Situation OverviewIndustry                              Esurance  $188 billion market                 Category clutter  $5...
Trust                                                     4 Proprietary & Company Confidential   May 18, 2012
Lately…                                                     5 Proprietary & Company Confidential   May 18, 2012
I-E-E                                                     6 Proprietary & Company Confidential   May 18, 2012
I-E-E                                                     7 Proprietary & Company Confidential   May 18, 2012
I-E-E                                                     8 Proprietary & Company Confidential   May 18, 2012
I-E-E                                                     9 Proprietary & Company Confidential   May 18, 2012
I-E-E                                                     10 Proprietary & Company Confidential   May 18, 2012
I-E-E                                                     11 Proprietary & Company Confidential   May 18, 2012
I-E-E  Allows us to engage with customers, change perceptions  Humanizes the brand  Builds Trust Proprietary & Company Con...
I-E-E Proprietary & Company Confidential
I-E-E Proprietary & Company Confidential
I-E-E Proprietary & Company Confidential
Results                                                     16 Proprietary & Company Confidential   May 18, 2012
Results                                                     17 Proprietary & Company Confidential   May 18, 2012
Thank YouDanny Miller, Senior Manager, PR & Communications    dmiller2@esurance.com    @sfcomms    www.facebook.com/esuran...
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Content Marketing at Esurance

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This presentation was created and presented by Danny Miller, Senior Manager of PR & Communications at Esurance, as part of the PR Newswire / Business Development Institute Content Marketing & Communications Leadership Forum in San Francisco on May 16, 2012 - #PRNBDI

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Transcript of "Content Marketing at Esurance "

  1. 1. Content Marketing at Esurance Proprietary & Company Confidential May 18, 2012
  2. 2. Esurance Overview Company launched 1999 HQ San Francisco Business Personal insurance products Direct-to-consumer 30 states 15 regional offices 1,900 employees 786,000 items-in-force Acquired by Allstate in Oct. 2011 Proprietary & Company Confidential
  3. 3. Situation OverviewIndustry Esurance $188 billion market Category clutter $5 billion in ad spend Brand perception Zaniness approaching new heights Trust Overall number of shoppers flat Reigniting growth Proprietary & Company Confidential
  4. 4. Trust 4 Proprietary & Company Confidential May 18, 2012
  5. 5. Lately… 5 Proprietary & Company Confidential May 18, 2012
  6. 6. I-E-E 6 Proprietary & Company Confidential May 18, 2012
  7. 7. I-E-E 7 Proprietary & Company Confidential May 18, 2012
  8. 8. I-E-E 8 Proprietary & Company Confidential May 18, 2012
  9. 9. I-E-E 9 Proprietary & Company Confidential May 18, 2012
  10. 10. I-E-E 10 Proprietary & Company Confidential May 18, 2012
  11. 11. I-E-E 11 Proprietary & Company Confidential May 18, 2012
  12. 12. I-E-E Allows us to engage with customers, change perceptions Humanizes the brand Builds Trust Proprietary & Company Confidential
  13. 13. I-E-E Proprietary & Company Confidential
  14. 14. I-E-E Proprietary & Company Confidential
  15. 15. I-E-E Proprietary & Company Confidential
  16. 16. Results 16 Proprietary & Company Confidential May 18, 2012
  17. 17. Results 17 Proprietary & Company Confidential May 18, 2012
  18. 18. Thank YouDanny Miller, Senior Manager, PR & Communications dmiller2@esurance.com @sfcomms www.facebook.com/esurance @esurance @esurancecares www.blog.esurance.com +Esurance www.youtube.com/esurance Proprietary & Company Confidential

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